“We experiment on human beings,” so said Christian Rudder, co-founder and president of matchmaking site OKCupid in a blog post.
You might have thought that he and his colleagues work tirelessly as data scientists trying to help Romeos of this world find their Juliets … and sometimes, they do.
But they’ve done other things, too. Like tell their customers that they’re 90 percent matches when, in truth, the likelihood was closer to 30 percent.
Why’d they do that, you may be wondering. To test the power of suggestion is the short answer. And it turns out that it’s pretty powerful.
People who were told they should like each other did, even though statistically, that shouldn’t have been the case. “The mere myth of compatibility works just as well as the truth,” Rudder wrote.