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Big Data News & Analysis

Learning from Loss: Forensic Files for Lost Sales

Learning from Loss: Using Data from Deals that Fall Through to Make Your Sales Organization BetterAnyone involved in sales has experienced the near miss. That’s when you’re in what you think is the home stretch of a big sale, with your contact at the company assuring you that only one or two big shots have to sign off on the deal. As you’re icing the champagne, you get a call: the deal’s gone to your competitor.

Google, Amazon Cut Cloud Prices Again

The battle for cloud supremacy intensified again.  At its Cloud Platform Live event Tuesday, Google slashed the prices for its cloud services lower than Amazon and Microsoft. Amazon responded with similar cuts. No news from Microsoft yet, but one thing is clear.

The big winners are cloud users.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (26-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Big Data Bits: It's a Hadoop Centered World

Hadoop sits at the center of big data. So does the news around the ecosystem, there’s a lot of it. And no time to digress …

Adobe Marketing Cloud Partners with SAP HANA #AdobeSummit

Adobe Marketing Cloud Partners with SAP HANA #AdobeSummitSALT LAKE CITY -- The big boys are playing ball. Digital marketing ball.

Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite.

It’s a move an Adobe official this morning called the bringing together of the marketing and technology departments through the combination of digital marketing and commerce solutions to deliver real time customer engagement across multiple channels.

SAP's Latest Data Warehousing Play is a Paradigm Shift #hana2014

uptheante.jpgToday’s competitive advantage is tomorrow’s table stakes, so says Neil McGovern, senior director, product and innovation marketing at SAP.

Perhaps no one embraces this notion as much as SAP, which has moved far beyond its ERP roots and into a position of leadership in data warehousing, predictive analytics, business intelligence and more according to analysts at Gartner, Forrester and Ovum.

This afternoon SAP will once again step ahead of the pack when it unveils the newest (7.4) version of its SAP Business Warehouse powered by SAP HANA, part of its new in-memory data fabric architecture.

Data Driven Marketing Demands a Fundamental Shift

We are in the midst of an industry wide transition period, moving away from data driven decision making and towards data driven decisioning. And while the semantic difference seems subtle, it's changing the game -- and creating incredible forward momentum -- for virtually every marketer and big brand.

Dell Made a Smart Move Buying StatSoft

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When most of us hear the name “Dell” we think “laptop” or “server,” if we hang around that side of the enterprise.

Little do we know that Dell has a sizeable enterprise software business which goes well beyond its high performance network and mobile security product, SonicWall, and onto cloud integration platform Boomi, database tool Toad, big data analytics suite Kitenga … and more.

Today Dell announced its acquisition of StatSoft, a provider of predictive analytics and data analysis, software which Gartner has recognized for its  “ability to execute” on advanced solutions.

Big Data: Forget the Size, Focus on Value #GigaOmLive

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Two years ago, no one seemed to know what to do with big data.  Now, vendors are offering solutions that are intuitive enough to provide real business value, enable even non-data scientists to perform real analysis and have ushered in a new era of novel applications like data-driven design.

Big data is maturing — evolving from a frothy, over-hyped concept to a source of actionable insight.  It has captured the imaginations of companies of all sizes --including Ford, GE and Universal Music Group -- given a new voice to customers worldwide and has helped to create business value at a blistering pace.

Those were my main takeaways from the GigaOm Structure Data conference in New York City this week.

Yep, It's Still the Age of the Customer

Still need evidence that Customer Relationship Management (CRM) technology is hot? Then take a quick look at recent research from Gartner, which shows CRM spending in Europe remains strong despite continuing economic problems.

Half of the 102 businesses surveyed in 30 countries and 20 industries in the fourth quarter last year plan to increase spending an average of 2.5 percent on CRM projects this year.

Getting Marketers Up to Speed with Big Data

Getting Marketers Up to Speed with Big DataThat alarm marketers are hearing is a wake up call from big data. It's telling marketers that they need to be more metrics driven, more technically savvy and more process oriented. At the top of the food chain, CMOs are taking on some of the responsibilities that traditionally belonged to CIOs. And at the middle management level, marketers are required to be more technical and metrics oriented.

Big Data Crawls Out of the Trough in 2014 #GigaOmLive

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If you’ve followed the big data hype long enough, you know that every year -- since 2011 -- was supposed to be big data’s big year. And that at the end of every year since, the pundits have said “It didn’t happen this year. Next year will be big data’s big year.” 

Maybe Customers Should Choose: Privacy or Free Content

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With all the amazing content available for free on the web, why are customers surprised or upset that companies track your online behavior? Are they seriously "creeped out" that their web searches today drive some of the ads they'll see for the next few weeks? Why?

Does anyone think all that content is pure altruism?

7 Big Problems with the Internet of Things

new york city crowd

Reality is beginning to bite the Internet of Things (IoT). After months of enthusiastic discussion about  the opportunities it will provide and how much it will be worth, many of those looking to play in the IoT space are starting to look at the potential problems, including data management. 

Though everyone knows managing data will be a problem once the IoT is up and running at full scale, few have really considered the potential data storage problems.

Prepare Your Business for the Big Data Revolution

Big data has graduated over a few short years from an esoteric term of elite technorati to a household phrase found frequently on the front page. Whenever a story involves data -- be it Nate Silver’s election prediction triumphs, to NSA domestic surveillance controversies -- the term “Big Data” is sure to be applied. Likewise, any software product that collects, stores or analyzes data is now invariably described as a big data solution.

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