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Big Data News & Analysis

2014: The Age of Data-Driven Storytelling, A Primer

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Storytelling makes data digestible. It gives data meaning. In 2014, more and more of the stories we see will be data driven or, at a minimum, data informed.

Mind you, at this point, I’m not talking about literature, television, movies, the oral tradition or even marketing pitches (the latter will come soon). I'm talking about stories that combine data and storytelling to do one of two things: to enrich a story that’s being told or to build narratives around data. In either case, data — big, medium or small — now plays a new, important role in engaging readers/receivers in stories and in making communication and decision-making easier.

Data-driven stories, it should be noted, are highly visual and intend to engage the reader/receiver in ways that Excel spreadsheets cannot.

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?

The Internet of Things: Do Customers Have a Say in Who Owns Their Data?There’s a lot of money being made these days by people professing to be experts in big data and the interconnected concept of the Internet of Things. Business leaders who have been converted into disciples of data and analysis eagerly imagine the possibilities of a thoroughly interconnected world in which individual customers’ behaviors can be determined and even predicted by data delivered direct from their devices -- ranging from their computers to their home appliances.

CMSWire Top Contributors 2013 - Virginia Backaitis

vbackaitis.jpgVirginia Backaitis could write about a piece of toast and make it interesting. Our go-to for big data coverage, Virginia makes a complex topic approachable and makes writing about it look easy.

CMSWire's Top 10 Hits of 2013: Big Data

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Yes, Big Data was a Big Buzzword in 2013. The technology and business press — and even mainstream media — got a piece of the action, churning out article after article about what Big Data means to you. And that's part of the problem. Big Data means lots of things to lots of people.

It might be better to think of big data as big analysis, because that's really what's happening here. It's not about the data itself, but about analyzing the data to gain insights and business value, across industries and verticals. CMSWire has kept you up-to-date on the big data trend all year — and here are our Top 10 big data stories of the year.

The End of Data Scientists and Other Predictions

end of data scientists

We don't have a crystal ball at CMSWire — but we're curious about the future. So we’ve collected predictions from some our favorite analytics firms like Tableau, Splunk, Alteryx, Alpine Data Labs and SAP, as well as insights from the Music Industry Association and Ad Age.

We’re sharing a few of them with you. For the record, these prophesies do not belong to us, nor do we necessarily agree with them.

Big Data Goes Mainstream in 2014 - 6 Major Vendors Weigh In

There are some pretty safe bets to make around big data in 2014, so we’re going to make those and leave it to some of the leading big data innovators -- Cloudera, Hortonworks, MapR, Microsoft, Pivotal and SAP go out on the limb. 

A Look Back: Mobile Enterprise Trends from 2013

Mobile enterpriseMobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task. 

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction. 

A Look Back at 2013: The Year Big Data Work Began

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If 2012 was the year your grandmother instigated big data conversations at the dinner table (yes, the “buzz” around it actually was that big), then 2013 will go down in history as the year the enterprise began to make serious plans around it.  

CIOs are no longer talking about big data in terms of “it’s something we’ve got to do,” instead they’re making plans, putting big data projects into their budgets and writing checks.

Search Continues to Be Business Critical in 2014

A year ago I suggested that search would become business critical in 2013, and I think my forecast was in line with reality. Certainly the Findwise 2013 Search and Findability Report indicated that more organizations were working on a search strategy in 2013, and that compared with the 2012 report, businesses displayed a greater degree of commitment to getting the best out of investment in search applications.

Big Data Gets Smart, Personalization Gets Personal

Customer Experience, Big Data Gets Smart, Personalization Gets Personal and the Future Looks BrightFor the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics illustrating the impressive, accelerated growth of smartphone adoption and content consumption over the last 12 months.

Customer Experience: The Year That Was, The Year That Will Be

iStock_000021779385Medium.jpgWelcome to December and the onslaught of New Year's predictions. I'm going to add my two cents to the fray, identifying five trends in the customer experience realm with roots in 2013 that I predict will grow next year.

HP Turns the Page ... to Cool?

OK, maybe cool is overstating it, but then again, maybe not.

Either way, HP is finally newsworthy for reasons other than being (allegedly) swindled in its purchase of Autonomy and for hiring and firing a succession of CEO’s who (allegedly) did things like give orders for spying, sexually harass an employee, prove unable to come to an agreement with HP's Board of Directors about how the company should be run, and even announce that HP will be getting out of the PC business, which it happens to dominate.

Internet of Things Growing Faster than Smartphones, Tablets, PCs Combined

While the exact form of the Internet of Things (IoT) is still nebulous, its size is not. According to new research from Gartner, it will include 26 billion units — excluding PCs, tablets and smartphones — by 2020. It will also have a global economic value of $1.9 trillion. 

Four Big Data and Hadoop Trends for 2014

In 2012 we heard, "What is Hadoop?" In 2013 the question evolved into, "What do I do with Hadoop?" Today's question? "What’s the best way to do it with Hadoop?"

Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights

Big data 2012 04 02Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services.

Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income to religious affiliation.

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