Go to a big data tech conference, approach any ten people and ask them to name the technology that’s driving the industry. Most of them will say Hadoop.
Ask them to name the vendors who are driving Hadoop’s development, adoption and growth and they’ll say Cloudera, Hortonworks, MapR and they might even throw Pivotal, Intel, Microsoft HDInsight or WANdisco onto the list
Next, ask them which technology vendors are reeling in the bucks while riding the big data wave and they’ll probably name a few of the aforementioned providers. And get this: if they do that, they’ll be wrong.