Big Data News & Articles

What if someone told your CEO that he was making vital business decisions based on five percent of the useful data available to the company?

Needless to say, he wouldn’t be happy.

We've heard the tales of how quickly companies are amassing data. We've seen the capacity to store and create data increase at a dizzying rate. We've heard the warning tales of big data thrown around so much it's taken on the status of the bogeyman.

Our contributors this week offered some hard-earned wisdom to help calm our fears about the big data deluge. But as soon as our fears were relieved about big data, we were told to fear content marketing and had cause for concern about the future of SharePoint Designer. 

Curious? Read on. 

Big data is everywhere, both literally and figuratively. On the figurative side, it’s hard to escape the hype about big data, the term appearing in headlines of major national newspapers and business publications (most recently the cover of the "Harvard Business Review"). But the hype is happening for a reason, and that’s the amount of data we’re all collectively generating in our off- and on-line worlds. 

With the explosion of big data, most businesses are acutely aware that they are sitting on a mountain of untapped data, struggling to get an in depth view of the customer. Along with the rise of social media, multiple disruptive forces like empowered consumers, shrinking budgets, insanely fast innovation cycles and an ever growing number of channels underscore the importance of making marketing informed by data easier.

The onslaught of new technologies, media and marketing channels introduced within the past decade have definitely changed how the C-Suite approaches sales and marketing. Not only is the role of marketing included within a company’s key leadership positions, the responsibilities of the Chief Marketing Officer include more than just advertising and lead generation. In fact, it’s more common to have an executive who’s more content strategist than sales guru.

IBM announced it has bought up England-based Butterfly Software, and the move gives us a peek into just how seriously IBM is about the cloud and big data.

The Internet walks into a [karaoke] bar: “Every breath you take, every move you make...I’ll be watching you.”

In today’s increasingly connected world, practically everything we do creates an electronic record. Every purchase, every status update, every Like becomes a part of the digital ether -- a tiny but permanent speck in the growing collective. And as organizations continue to amass this so-called Big Data, so grows the pressure to prove its intrinsic value. If you’re lost as to how, you’ve got a lot of company.

There is always something to mull over in Oracle’s results and quarterly earnings calls, and the one this week for Q1 was no different. Oracle narrowly missed financial analysts’ estimates, but the stock markets don't seem too bothered. It was in the earnings’ call this time that the real action was to be had.

One of the most popular tweets in our CXMChat Tweet Jam yesterday went like this: "Data has no value. Action on data has value. Connecting data to action is ROI". Here's the thing. Organizations collect a lot of data. But is it the right data? And what are they doing with it that leads to greater sales and more satisfied customers? A marketer can get lost in the details.

Editor's Note: Storify went down yesterday and we seem to have lost our Storify content. We are hoping this is temporary. If not, we'll rebuild the stories and let you know when the summary is back up.

Business intelligence (BI) tool and services provider Jaspersoft is continuing to show its commitment to supporting non-traditional data sources for analytics. The company has announced its new Hadoop Partner Ecosystem, and it includes a few big names for the continuously expanding Hadoop market.

We are only a few hours away from our September Tweet Jam. Today we'll talk data and how companies are putting the information they gather to work as a digital marketing tool. We have a great group of panelists lined up and we're sure you'll come away from the event with a lot to talk about.

For all the hype around Big Data, the numbers of organizations outside of the Internet and Advertising industries who leverage it to the hilt are still fairly few.

We are a little less than week away from our September Tweet Jam on data and how it's being used as a digital marketing tool in companies. Below is a list of panelists who will be contributing to the discussion.

Digital marketing solutions provider Lyris, Inc. is thinking “big,” as in Big Data, with its new Lyris ONE digital marketing platform. Lyris ONE analyzes Big Data from structured and unstructured sources including social, email, mobile and enterprise applications to support interactive marketing campaigns.

Data. It comes from everywhere, your website, your social networks, your mobile apps and sites, search engines, contact centers, customer support systems and the list goes on and on. It's great you are collecting all this data. But what are you doing with it?