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Big Data News & Analysis

Who Knew? Pitney Bowes Sells Big Data Products

If you’re like me, when you hear the name Pitney Bowes you think “postage meter,” not software. After all, the 93-year-old company that joined the New York Stock Exchange in 1950 and has been listed in the S&P 500 since its opening day might seem more like a relic that never crossed the chasm than a big data and analytics leader.

But perceptions are deceiving.

This morning Pitney Bowes announced that it has added advanced big data management capabilities to its Spectrum Technology platform.

Fast Data Beats Big Data, TIBCO CMO Claims

Lori Wright.jpgBig data can be a big disappointment. As TIBCO CMO Lori Wright explained, it's hard to find the value in complicated, ginormous and ever-growing masses of information about everything from "weather to social sentiment."

So maybe it's time to start thinking about something else — something that may be a more meaningful piece of the data-fueled puzzle. "Fast data," she said.

In this information intensive, hyper-connected, data-driven world — where right time business insight can separate the movers from the losers — speed thrills.

"How do you find the data you need at the moment it’s needed? You speed it up," Wright told CMSWire. "Fast Data that’s filtered and delivered to the right place as quickly as new information arrives solves the (slow) big data problem."

Want Happy Customers? Put Your Data to Work

Finding, understanding, engaging and eventually knowing your customers used to be so simple. A business had mailing and phone lists, tracked appointments, visits, invoices and purchases and taught employees to remember loyal visitors. It was all about delivering the personal touch. How quaint.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (12-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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Why Trustev Won Big in the #SXSW Accelerator Competition

trustev

No, it’s not the executive team's Irish brogues, their polished pitch, the fact that St. Patrick’s Day is almost here or even that they have a connection to Twitter founder Ev Williams.

Trustev, the Cork, Ireland start-up primed to take the world by storm, leverages big data, social graphs algorithms and analytics to verify identity and prevent fraud in an entirely new, innovative way. And, get this: it does so by starting with the premise that you are innocent — that you are who you say you are.

The company beat more than 1,000 companies from all over the world to win a grand prize in the SXSW Accelerator competition in Austin, Texas this week. The company, which won in the big data and enterprise category, joins an exalted group of previous winners, including Twitter, Foursquare, Facebook and Uber. 

Founder and CEO Pat Phelan said he was "over the moon."

Marketers Say Real Time, Customers Say Deliver

In 1996, inexpensive personal computers coupled with easy access to the Internet provided customers with increased access to information about products and services as well as the brands that deliver them.

Fast forward to 2004. Web 2.0 ushered in a new world of connectivity with blogs, wikis, social networking and a host of web applications that provide consumers with the ability to review, investigate, share, collaborate and debate the merits of products, services and the brands that deliver them. 

The balance of power between businesses and customers would never be the same.

IBM's 3-Pronged Strategy: Data, Cloud, Engagement

IBM's Rometty.jpg

If it has been abundantly clear for quite some time that IBM is facing a number of significant challenges, it is also clear that Virginia Rometty is a woman that is able to face them. She’s never been one to bandy words, and her message to investors in this year’s annual report is no different. Going forward, IBM will be focusing on data, the cloud and “systems of engagement”. 

Usually, the annual report of any major corporation shares at least two of the qualities of drying paint: it takes a long time and it's not very interesting.

The Dollars and Sense of Sentiment

Sentiment Analysis Symposium

You don’t have to be an expert to understand that what people feel is as important as what they think — and more important than what they say they think. The reality is that emotions, opinions and attitudes are universal, continual and potentially beneficial for organizations with the technology and solutions to understand them.

Just this week, feelings came to the forefront at the Sentiment Analysis Symposium in New York City. The two-day event began Wednesday with a half-day of workshops on technical and business topics and continued Thursday with a full agenda of speakers.

I bet you're already wondering: "What was the sentiment around the Sentiment Analysis Symposium?" And I plan to answer that question. But let's start at the beginning.

Our 2 Cents on Forrester Wave for Big Data Hadoop Solutions

Analyst reports can be a big bore -- the Forrester Wave: Big Data Hadoop Solutions, Q1 2014 ($2495 fee) is not.

Its authors, Mike Gualtieri and Noel Yuhanna, have done a bang-up job writing in simple English and giving a spot-on overview of what the market looks like:“cutthroat,” where “pure-play upstarts (Cloudera, Hortonworks, MapR) must capture market share quickly to make venture investors happy” and in which “stalwart enterprise software vendors (IBM, Pivotal, Teradata) must avoid being disintermediated.” 

This Picture Tells the Big Data Story

Dave FeinleibExcuse me for stating the obvious: but the big data ecosystem is big and getting bigger. Just ask David Feinleib, an investor, advisor and serial entrepreneur. Feinleib is the author of Big Data Demystified and creator of The Big Data Landscape — an infographic of key players in the big data space.

Feinleib released the latest version of the visualization, which includes companies in the infrastructure and applications space, at the Big Data Landscape Conference 2014 in San Francisco in late January.

Don't Put Your Audience to Sleep: Why Analytics Presentations Fail

Don't Put Your Audience to Sleep: Why Analytics Presentations FailYou've made your PowerPoint. You've compiled tons of data and examined it from every angle. But as you are presenting, people's eyes glaze over. Why did your presentation fall flat?

I wanted to wade a little deeper into the unpredictable world of presenting analytics data effectively. Last month I discussed four techniques for improving presentations to senior executives. Today, I’m going to share six reasons I see presentations fall off the rails and self-destruct. If you think analytics is more art than science, presenting analytics data is even more so.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (6-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

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SAP HANA: The One Thing that Does Everything for Everyone?

HANA goes to the cloud, breaks a database record, cures diseases and pokes fun at … Ok, slight exaggeration. But, truth be told, we could add more to it.

SAP wants to be the future of computing, and it wants it all. (It already owns a nice chunk of it.) More specifically, SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies — in the enterprise and beyond it.

3 Ways Marketing Can Increase Revenue From Big Data

How can marketing departments leverage big data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyer's concerns rather than waiting for the buyers to ask questions. Big data systems use new mathematical models to quickly extract and deliver usable business information from the ocean of data that’s created every second. The insights garnered from this data can help your company identify buyer concerns and structure your value propositions around those concerns.

5 Things to Lessen Your Anxiety About Big Data

tom davenport

Let’s face it.  Most people don’t know what Hadoop is, how big a petabyte is or can even explain what wins big data can provide for their companies

And that’s OK.

When it comes to big data and analytics, there’s the hype — and then there’s the reality, said Tom Davenport, one of the world’s foremost analytics experts and author of Big Data @ Work.

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