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Big Data News & Analysis

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (9-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Featured Webinar: Deliver Best in Class Mobile Customer Experiences
Mobile accounts for almost 40% of daily media interactions. Deliver the best experience possible.
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Teradata's Big Data Play Changes the Game #TDUniv

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Everything Teradata does centers around one thing — helping its customers get knowledge and value out of their data. It’s been that way since 1979 and it’s not likely change, even as the kinds of data and the ways of wrangling it do.

“Everyone wants to outsmart the competition,” said Imad Birouty, program marketing manager at Teradata.  That’s why Teradata boasts that it continuously innovates to empower its customers with the technology, analytics and tools they need to make that happen.

Big or fast, structured, unstructured or semi-structured, whether it comes from the Internet of Things (IoT) or an enterprise resource planning system, Teradata gets data and it's got you covered. The company brings logic and order to data, no matter how great its volume, velocity or variability or where it lives, in Hadoop or a data warehouse. Not only that, but flexibility is built into Teradata technologies to accommodate users with varying skill sets and developers with their choices of languages and tools.

This morning at Teradata Universe in Prague, Teradata announces three game-changing innovations that deliver unprecedented analytic power, breakthrough speed for analytics, and cross the big data chasm.

Cloudera's Got a Big Data App Store (Sort of)

We can’t remind you often enough that Apache Hadoop is still an emerging technology. Not just that, but that it takes education, training, time and experience to build tools that work with it.

In a world where carpetbaggers sell training courses that teach you to master Hadoop in a day, it’s no wonder that there are cowboys who actually believe that the tools that they’ve built work like a charm.

And that there are Enterprises that buy them.

Who gets the blame when they fail? Everyone, the tool provider, the underlying technology, and the Big Data industry in general.

Pivotal Stakes a Claim on Computing's 3rd Era

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Just before Pivotal CEO Paul Maritz left his former job at VMWare, he gave what might be called an “I have a dream” speech. He began by acknowledging that the Software Defined Data Center marketplace didn’t belong to VMware alone, and ended it with a vision for a company that he had yet to build:

"The story of how application development, deployment and operations is going to be reinvented is just as compelling, just as important, but has not been written. The participants in the creation of this story do not know how it will end.”

That company is Pivotal and every step it takes, every move it makes takes it closer to realizing Maritz’s vision.

Microsoft is No. 1 Software Vendor, Oracle Takes No. 2 from IBM

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With all the talk about Microsoft’s new CEO and the changes he is likely to bring, it is sometimes forgotten that the company is the biggest software vendor in the world. According to new figures from Gartner, Microsoft retained that crown in 2013, while Oracle muscled past IBM to claim the number two spot. 

That is one of the significant points from the Market Share: All Software Markets, Worldwide, 2013 report, which also notes that Salesforce has pushed itself into 10th position from 12th last year. This is the first time that a cloud or SaaS vendor has managed to make it into the top 10 list.

CIOs Take the Lead with Social Media

A common theme emerged from the conversations I had while attending SXSW: How do I get into social media data so I can do more? More precision. More insight. More and better analytics. Both senior business executives and senior IT execs expressed this same concern.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (2-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Executive Brief: Benefits of Becoming a More Social Business
Foster creative collaboration, quick innovation, and greater productivity, all in a secure and compliant way.
> Get the Brief

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Intel + Cloudera + $ 900M = The Future of Computing?

Even Amazon Web Services sage Werner Vogels is impressed with Cloudera’s partnership with Intel and the 900 M it has raised in the last week.

The future of the data center and computing’s third platform may now belong to Cloudera. Everyone knows it has the money, the investors and the know how to build it.

So do Pivotal and IBM by the way. But it’s worth noting that the three companies may not be offering exactly the same products/services and approaching the market in exactly the same way. In fact, they might not even be after the exact same thing.

In other words, this isn’t a contest between the three vendors, at least not yet anyway. Both Alan Saldich, vice president of Marketing Cloudera and Josh Klahr, vice president, Data Platform Product Management for Pivotal told me, in separate conversations, that the companies do some of the same, but also some different things.

Fractal CEO: Consumers Want Control of Their Data

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The next time you’re downtown, stop and look around you: people, stores, banks, transit, restaurants, stoplights -- all of them constantly generating and consuming data. Now think back to the people, all of them with their own destinations, purpose, concerns, needs and schedules -- more data.

Since 2000, when he co-founded Fractal Analytics in Mumbai, Srikanth Velamakanni has been looking closely at the data that defines our lives, our jobs, our towns, even ourselves. Fractal has helped scores of clients sort it all out to better serve each customer, analyzing client data along with its in-house data warehouse to provide near real-time solutions. 

Fractal moved to New Jersey in 2005, then relocated again to San Mateo, Calif. in 2010 to be closer to Silicon Valley. It just opened an office in Rome, will soon expand to Switzerland and has already opened in Canada. Today it provides data analytics services to companies with revenues of $10 billion to $100 billion in sales, deriving 55 percent of its revenue from the retail/packaged goods sector, 40 percent in financial services/insurance and 5 percent from technology and telecom.

Actionable Analytics: The Key to High Performing Networks

With all the talk of  big data and its potential uses, there's little said about the heavy burden that collection, management and analysis of massive amounts of data places on the networks used to carry it.

Analytics 3.0: Beyond Big Data

Think you need a data scientist to glean actionable insights from big data? Then you haven’t read Big Data at Work, the newest book by Tom Davenport, who is widely acknowledged as one of the world’s leading analytics experts.

IBM Tackles Customer Experience Through New Labs

IBM lead.jpgWhen IBM has a problem, it throws money at it. We already saw this with the skills shortage around big data and analytics. It is taking a similar approach to customer experience and designing engaging interfaces.

In case you didn't know, IBM has an experience design consultancy for clients to help them develop the most effective customer experience for their business. To improve that service, IBM is pumping $100 million into the service itself, is employing an extra 1000 people and is opening 10 new IBM Interactive Experience labs around the world.

 

There are Dangers Ahead for Digital Marketers

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As a publisher, John Battelle chronicled the highest peaks and lowest valleys of the online revolution. Today at ad:tech he warned of the dangers ahead for digital marketers and society as we "become data" in the mobile age.

In a frequently abstract but compelling keynote conversation with eMarketer Executive Editor Noah Elkin, Battelle spoke of the "generational, hallucinatory love affair with mobile" that drives its use today. "It's not all about a piece of glass," he said. "It's about understanding everything around us."

His points went beyond the technical capabilities of predictive analytics, customer experience management and cross-channel messaging. He focused on learning use such tools both in marketing and the broader, societal environment.

Learning from Loss: Forensic Files for Lost Sales

Learning from Loss: Using Data from Deals that Fall Through to Make Your Sales Organization BetterAnyone involved in sales has experienced the near miss. That’s when you’re in what you think is the home stretch of a big sale, with your contact at the company assuring you that only one or two big shots have to sign off on the deal. As you’re icing the champagne, you get a call: the deal’s gone to your competitor.

Google, Amazon Cut Cloud Prices Again

The battle for cloud supremacy intensified again.  At its Cloud Platform Live event Tuesday, Google slashed the prices for its cloud services lower than Amazon and Microsoft. Amazon responded with similar cuts. No news from Microsoft yet, but one thing is clear.

The big winners are cloud users.

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