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Big Data News & Analysis

A Look Back at 2013: The Year Big Data Work Began

big data

If 2012 was the year your grandmother instigated big data conversations at the dinner table (yes, the “buzz” around it actually was that big), then 2013 will go down in history as the year the enterprise began to make serious plans around it.  

CIOs are no longer talking about big data in terms of “it’s something we’ve got to do,” instead they’re making plans, putting big data projects into their budgets and writing checks.

Search Continues to Be Business Critical in 2014

A year ago I suggested that search would become business critical in 2013, and I think my forecast was in line with reality. Certainly the Findwise 2013 Search and Findability Report indicated that more organizations were working on a search strategy in 2013, and that compared with the 2012 report, businesses displayed a greater degree of commitment to getting the best out of investment in search applications.

Big Data Gets Smart, Personalization Gets Personal

Customer Experience, Big Data Gets Smart, Personalization Gets Personal and the Future Looks BrightFor the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics illustrating the impressive, accelerated growth of smartphone adoption and content consumption over the last 12 months.

Customer Experience: The Year That Was, The Year That Will Be

iStock_000021779385Medium.jpgWelcome to December and the onslaught of New Year's predictions. I'm going to add my two cents to the fray, identifying five trends in the customer experience realm with roots in 2013 that I predict will grow next year.

HP Turns the Page ... to Cool?

OK, maybe cool is overstating it, but then again, maybe not.

Either way, HP is finally newsworthy for reasons other than being (allegedly) swindled in its purchase of Autonomy and for hiring and firing a succession of CEO’s who (allegedly) did things like give orders for spying, sexually harass an employee, prove unable to come to an agreement with HP's Board of Directors about how the company should be run, and even announce that HP will be getting out of the PC business, which it happens to dominate.

Internet of Things Growing Faster than Smartphones, Tablets, PCs Combined

While the exact form of the Internet of Things (IoT) is still nebulous, its size is not. According to new research from Gartner, it will include 26 billion units — excluding PCs, tablets and smartphones — by 2020. It will also have a global economic value of $1.9 trillion. 

Four Big Data and Hadoop Trends for 2014

In 2012 we heard, "What is Hadoop?" In 2013 the question evolved into, "What do I do with Hadoop?" Today's question? "What’s the best way to do it with Hadoop?"

Meet, Pray, Live: Marketers Benefit from Deeper Demographic Insights

Big data 2012 04 02Marketers live and die by demographic data, looking at everything from gender and ethnicity to identify target markets for specific products or services.

Big data — and the deluge of online information — provides more information about potential customers than ever before, including detailed statistics on everything from median income to religious affiliation.

How To Find the Best Analytic Tools for Your Business Needs

Information Management, How To Find the Best Analytic Tools for Your Business NeedsManagers are accepting analytics as a central part of a business operation. But assessing a solution against operational needs is becoming more complex as various platforms appear on the market.

So how do managers select the best toolset for their organization?

5 Ways to Insulate Your Organization from Big Data Pressures

In just a few years, big data has evolved from an emerging trend into a mainstream IT phenomenon. Organizations of all sizes are dealing with larger volumes of data, spread across a broader range of types and locations, compounded by the need to process and manage it all faster than ever before.

Though some might argue that the hype surrounding big data is growing faster than the data itself, one thing is abundantly clear: Businesses can no longer afford to ignore the challenges caused by exponential growth in data volume, velocity and variety -- otherwise known as "the three Vs.”

Think Outside the Marketing Box for Digital Analytics

Think Outside the Marketing Box for Digital AnalyticsAs we wind down the most successful Cyber Monday in history, I've been thinking about the evolving role that data plays in selling you more stuff online. I've been thinking about the presentations I sat through in the last few years where people described the virtues of personalizing ads -- like a voice emanating through your headphones that reminds you that there's a sale on that can of soup you've just passed in the supermarket -- as the true fulfillment of how to use this data. 

Hey IBM, Oracle, Pivotal: HP Says Its Big Data Analytics Appliance Is Blazing Fast

HP probably isn’t the first name that comes to mind when you think “big data” or “analytics,” but if the company has its way, all of that changes starting today.

SAP Flexes Its Analytical Muscles, Hints of What's to Come

If it’s true that the future will be won by the companies who leverage their information best, then SAP’s customers will be dancing in dollars.  

Not only because of HANA's in-memory processing capabilities and the big data informed Customer Engagement Intelligence solutions SAP introduced last month, but also because the software giant now provides some of the world’s most powerful predictive analytics capabilities via the integration of its KXEN acquisition.

Hey CMO! Hey CIO! Work Together or Lose Everything

Business partners shaking hands

Chief Marketing Officer, meet the Chief Information Officer. You two are going to have to learn to work together — otherwise your company will suffer, it may even go out of business and both of you will almost surely lose your jobs.

In yesterday’s world, that statement might have seemed outrageous. But we’re living in the age of social, mobile and big data, where the customer and the customer’s experience rules. And this era will be won not by the company that crafts the most seductive messages or creates the best products, but by the one that gets the right information, in front of the right consumer, at the exact moment that person is ready to pull the trigger and buy.

That, my friends, is a data game. It takes two (teams of) people with very different skill sets to make it happen. The companies who rule the future will have to leverage the best of what IT and marketing each has to offer. Welcome to the world of big data driven marketing.

How Is Hadoop Like Teenage Sex? [Infographic]

How is Hadoop like teenage sex? It’s an old riddle whose answer is changing quickly. If you don’t already know what it is, read on. And if you do, read on anyway (and check out the Infographic) because we have some marvelous visual statistics to share.

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