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Big Data News & Analysis

4 Reasons Why Marketers Should Share Data with Sales

Customer Experience, 4 Reasons Why Marketers Should Share Data with SalesSales and marketing share the same business goals -- shouldn't they share the data that helps achieve them?

Read Between the Lines: Discovering the Hidden Customer

Customer Experience, Read Between the Lines:  Discovering the Hidden ConsumerWhat does the movie Groundhog Day have to do with digital marketing?

Are You Putting Productivity Ahead of Security in the Cloud?


All this talk about big data this month has us questioning the security of it all, especially when data lives in cloud, as most of it does now. A new report from SkyHigh about the risk cloud services present to organization sheds new light on our concerns. 

Data's Never Ending Story #GD13

shutterstock_154950653.jpg At Global Directions, the future of data is endless. There’s a new paradigm for creative discovery at our fingertips and it can unlock amazing opportunities in our genes, within the customer life cycle and everything in between. Whether it’s big, smart or fast, the exponential increase in computing power and intelligence has infinitely impacted information management for the enterprise (and beyond).

Big Data Bits Featuring Recommind, Cloudera, Apache Storm, Apache Samza, SumAll

Information Management, Big Data Bits Featuring Recommind, Cloudera, Apache Storm, Apache Samza + An Interesting Tidbit About SumAllThere’s never a dull moment in the world of Big Data and last week was no different. We saw prizes, surprises, funding announcements, donations and an unusual type of disclosure by a Big Data company. 

Where's My Magic 8 Ball? Customer-Focused Analytics

Customer Experience, Digital Marketing, Where's My Magic 8 Ball? Customer-Focused AnalyticsSurprise! -- big data analytics is not a Magic 8 ball that you can just shake for the answers.

Oracle OpenWorld Big Data Analytics Keynote #oow13

Oracle OpenWold 2013 is underway, and though many in attendance would no doubt like to skip out this afternoon to check out the Americas Cup race, thousands showed up for Oracle President Mark Hurd's big data keynote.

The Sexiest Part of Being a Data Scientist is Not in the Code, It's In the Storytelling

I think the folks at Harvard need to go back to school. I understand why they believe that data scientist will be "the sexiest job of the 21st century", but what I don't understand is the lack of applying basic business school fundamentals to the claim and then taking the next step. I realize that I'm a little late to criticize an article that's nearly a year old and I hope that people will cut me a little slack given that it was just brought up again in these pages a few weeks ago (which was the first time I saw it).

Right around the same time, the HBR article was published, I wrote an article that also foretold of the rising power of Big Data professionals, but where HBR saw "ability to code" as the prime differentiator, I saw insight and artistry as the prime radiants.

Social Competitive Intelligence Answers the 'So What?' Question

Customer Experience, Social Competitive Intelligence Answers the 'So What?' QuestionBoth business intelligence and competitive intelligence crunch big data to deliver answers to the questions, “what happened?” and “how did that happen?” Only a social competitive intelligence framework can answer the most important question, “so what?”

Make Smarter Decisions, Faster #GD13


Today marks the start of Global Directions, an annual industry technology and educational conference. This year's theme caught our attention. Forget big data or smart data. There's no denying that the fire hose of data is flowing quicker than ever. So it's appropriate that Global Directions is focused on "fast data."

It's In the Way That You Use It: Unified Data and the Customer Experience


Data is only as powerful as the insights that it elicits. How can marketers get more out of big data so they can improve their ROI? To help us learn more, we turned to Craig Davis, CEO at Relevvant. As you may recall, Relevvant enables enterprises to execute highly personalized campaigns at tremendous scale, which requires leveraging big analytics.

Weekend Reads: Social Media Marketing with Big Data + Information Governance for the Future

Weekend Reads: Social Media Marketing with Big Data + Information Governance for the FutureThe weekend is here and it's time to relax! So, whether you're sipping your morning coffee or snuggling in your comfy bed what better way to kick off your Saturday then with some great insights you may have missed.

This week, we looked at social media marketing and big data, discussed how to get from records management of the past to information governance for the future and talked enterprise level social networking. So sit back, relax and enjoy our weekend reads!

This Week: Being a Better Mobile Marketer + Who's Leading Social Software Today

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Information Management

  • SharePoint Success Barriers: Governance remains the challenge of the day for SharePoint implementations, but there's more to SharePoint's cloudy future.

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The Future of Big Data & Marketing Analytics [Infographic]

There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be entirely clear how incorporating appropriate marketing analytics can improve the bottom line. Until now. 

Big Data + Advanced Analytics: The Key to Enhanced Customer Experiences

Digital Marketing, Big Data and Advanced Analytics: The Key to Driving Growth, Enhancing Customer ExperienceIt seems that marketers really are waking up to the tremendous value of mining customer data, if the results of a recent report by management consultants McKinsey are anything to go by.

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