No, it’s not the executive team's Irish brogues, their polished pitch, the fact that St. Patrick’s Day is almost here or even that they have a connection to Twitter founder Ev Williams.
Trustev, the Cork, Ireland start-up primed to take the world by storm, leverages big data, social graphs algorithms and analytics to verify identity and prevent fraud in an entirely new, innovative way. And, get this: it does so by starting with the premise that you are innocent — that you are who you say you are.
The company beat more than 1,000 companies from all over the world to win a grand prize in the SXSW Accelerator competition in Austin, Texas this week. The company, which won in the big data and enterprise category, joins an exalted group of previous winners, including Twitter, Foursquare, Facebook and Uber.
Founder and CEO Pat Phelan said he was "over the moon."