Big Data News & Articles

Here at SugarCon in San Francisco, there are four watchwords I’m hearing from the speakers repeatedly: Social, Mobile, Open and Big Data. If you take out the middle two -- which are unique strengths of the hosts of the event, SugarCRM -- you get two trends in CRM that are inextricably linked.

It seems that there’s week for everything, from social media to usability. Now it’s Big Data’s turn. This week marks Big Data Week, a series of community-led events and hackathons relating to Big Data. Across the UK, US, Germany, Finland and Australia, Big Data Week aims to bring together the communities of data scientists, data visualizers, data technologists and CIOs to gain a better understanding of the diverse aspects of Big Data, from the technology challenges to the commercial opportunities.

Optimization of your web, mobile and social efforts is the key to online success.

The digital trail of actions and responses that people leave as they interact across the web is enormous and growing daily. This presents experience and content managers with a huge opportunity and a huge challenge.

Are you up to the optimization challenge?

A recent survey of 300 top digital marketers conducted by non-profit think tank Society of New Communications Research (SNCR) and social media consultancy Human 1.0 found that 72% of marketers have shifted budget from traditional advertising to digital advertising in the last twelve months.

Great. But the challenge is that the digital space is very different and changing rapidly. The skills, the technology, the strategies are new and dynamic -- website managers and digital marketers need to adapt.

Join CMSWire as we host a free, interactive webinar discussion on May 2 at 11am PT, 2pm ET, 19:00 GMT. The theme is Using Analytics & Customer Data to Build Great Customer Experiences.

Dan Keldsen, a partner at Human 1.0 and Kevin Cochrane, VP Enterprise Marketing at Adobe Systems will lead the session. Participants (hopefully you) will be engaged to steer the conversation via your questions and concerns. A Q&A session will follow.

The event will be centered on these topics:

• How tuning web experiences makes brands like Instagram, Pinterest and Amazon leaders of the pack
• Which analytics, data and optimization strategies are working best
• Key skills you need to turn customer behavior analysis in to action

If 80% of marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don't adequately use the available customer data, whether in real-time or in analytics and planning, then something needs to change.

Register for this event -- learn more about what you can for your organization.

When any given business attempts to determine their social media strategy, they must first consider their goals. One would assume that they have already done their research and determined that investing in social is worthwhile -- but maybe that's a can of worms. Let's just assume it is.

It's no secret.  The majority of our efforts when it comes to social media are geared towards treading water. Businesses large and small are having enough trouble absorbing and analyzing data; the next step seems to be an abstract, unapproachable burden. That next step? Action. Monetization. Will this experiment start yielding positive results any time soon?

SMAS kicks off with some insight into the massive scale of social media data, and the difficult task of aggregating it.  Smart folks at Attensity and Gnip are among those attempting to sift through and determine how much can be done by machines and how much relies on human intuition. They are making progress, but is the vast ocean of data too far ahead of us?

Almost anyone that works with technology and data has heard the mantra, “Trash in, trash out.” Invalid data is not a new phenomenon, but the age of big data has made this even more pronounced because the sheer volume of data makes human examination impractical. Open source business analytics provider Pentaho has teamed with data quality company Human Inference to make it a little easier for enterprises to ensure their business data is trustworthy.

If the 2008 U.S. Presidential elections were influenced by the candidates’ ability to leverage social media, in 2012 Pinterest and Big Data will be added to the mix.

In Oct 2010, Autonomy's private cloud was at 17 petabytes, in Aug 2011 it was at 31PB, now it's over 50 petabytes and it's not even a year later. If this isn't a sign that big data has arrived, nothing is.

Over the past years, many companies have joined forces with StoredIQ to build a successful business around the information management solution provider’s technologies and distribution channels. Recently, StoredIQ added NewsGator to their partner list. By doing so, NewsGator Social Sites 2010 customers will be able to manage their social data’s risks in an efficient and cost-effective way.

Chances are, when you’re talking about managing information, the word "big" works itself into the conversation. Big data is everywhere and it’s not going anywhere. No matter how hard you try, you can’t ignore it, so you might as well stare down the barrel of the big data gun and make the most of it.

At Oracle OpenWorld in Japan, Oracle announced new BI applications certified on Oracle Exalytics and supported on iPad and iPhone devices, a new release of the Oracle Enterprise Performance Management System, and the general availability of Oracle Endeca Information Discovery.

The Hadoop-based service for Windows Azure capacity is expanded by four times.

IBM continues to pursue its Big Data ambitions, this time with an upgrade to its flagship DB2 to v10 along with InfoSphere Warehouse 10 that integrates with Big Data systems and compresses data into tighter spaces.

As information volume and diversity continues to expand, many organizations are struggling with how gain a view that both holistic and consumable. Enterprise middleware provider TIBCO and data integration vendor Attivio have announced a new partnership that provides at least one solution.