Big data can be a big disappointment. As TIBCO CMO Lori Wright explained, it's hard to find the value in complicated, ginormous and ever-growing masses of information about everything from "weather to social sentiment."
So maybe it's time to start thinking about something else — something that may be a more meaningful piece of the data-fueled puzzle. "Fast data," she said.
In this information intensive, hyper-connected, data-driven world — where right time business insight can separate the movers from the losers — speed thrills.
"How do you find the data you need at the moment it’s needed? You speed it up," Wright told CMSWire. "Fast Data that’s filtered and delivered to the right place as quickly as new information arrives solves the (slow) big data problem."