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Big Data News & Analysis

Customers Aren't Worried About Data Breaches [Infographic]

2014-20-November-yawn.jpgHere's good news for every company that's careless with personally identifiable information: Your customers apparently don't care.

A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic trifecta of Thanksgiving Day, Black Friday and Cyber Monday is just a week away.

It's not that consumers are unaware of the problem. According to the 2014 ISACA IT Risk/Reward Barometer, almost all US consumers (94 percent) have read or heard about major retailer data breaches in the past year. But while three-fourths of those surveyed claim those data breaches have increased their concerns about their personal data privacy, few are doing anything about it.

MapR, Teradata Ink Deal, Bad Timing for Hortonworks?

Teradata now has a flavor of Hadoop for everyone.

This morning Hadoop distro provider MapR and Teradata, the big data analytics and marketing applications company, announced that they have expanded their partnership. What it comes down to, in the simplest possible terms, is that the companies will work together to integrate and co-develop their joint products and to create a unified go to market strategy,

Teradata will also be able to resell MapR software, professional services, and provide customer support.

In other words, Teradata will be the face of MapR to enterprises who use, or want to use, both technologies.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (19-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Information Governance and Real Customer Successes

Join CMSWire and Opentext on December 2nd for a one-hour webinar with customer success stories on how information governance improved their businesses  


> Register Now

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Making Existing Big Data Investments Work For You

2014-18-November-Unisphere.jpgCIOs and CMOs have stopped talking about big data and data analytics as something they're exploring or planning on looking into in the near future. Analysts and experts rarely, if ever, call big data the "next big thing" any more. Does all this mean big data is over? Just the opposite.

Big data has finally arrived and is quickly maturing. IT leaders are now shifting from thinking about the possibility of making investments in big data platforms to thinking about how to get more out of the investments they’ve already made.

Keeping the Customer in Customer Relationships

2014-17-November-Shop-Keep.jpgWith the growth of the online marketplace, sellers are gaining dramatic new ways to get products before a wide, and changing, audience as well as a powerful suite of new tools to understand what is happening in the cyberspace of commerce. Big data and analytics have shown us a new horizon of information about how, and what, e-commerce and its participants are doing or not doing.

But combine the growing reliance on statistical approaches to the marketplace with our penchant to turn everything into an abstract variable that can be managed by more data and more expensive software, and we risk losing touch with the only thing that, in the end, makes any of this worth doing -- the customer.

HP Vertica Makes Hadoop Purr

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Whatever has been said about the way HP runs its business, it’s time to turn the page. CEO Meg Whitman and her team certainly have. Hardware on one side of the street, big data and analytics on the other. There’s no need for one business to stifle the other. Each has the right to think for itself and to act swiftly.

HP’s Vertica team has certainly heard the message, and it hasn’t wasted any time. It's announcing Vertica for SQL on Hadoop today. It’s an analytics platform that enables customers to access and explore data residing in any of the three primary Hadoop distros — Hortonworks, MapR, Cloudera — or any combination thereof.

That’s right, the brand or brands of Hadoop you use doesn’t matter at all. And some fortune 500 companies will find this comforting. Because as one manager at a Fortune 20 company told me last week, "We’re using all three kinds of Hadoop because we don’t know which will be dominant."

AWS Supports Hybrid Cloud with EC2 Container Service #reinvent

“Why do developers love containers?”

This is the question Werner Vogels, CTO and Vice President of Amazon.com, asked attendees of the AWS re:Invent conference in Las Vegas just before announcing the preview availability of EC2 Container Services (ECS) – the new service for managing Docker containers that boosts AWS support for hybrid cloud.

After answering his question with a listing of benefits such as ease of development management, portability between environments, lower risk in deployments, smoother maintenance and management of application components, and the ability for it all to work together, Vogel went on to talk about the challenges of working with containers. 

“It’s really hard, I find,” he said. “Scheduling containers requires a lot of heavy lifting.” For example, he noted issues such as placement for higher availability, dividing resources per container, launching, rolling back, and handling custom management. 

With ECS, he said, customers can get all the benefits of containers without the overhead.

Who Are the 100 Fastest Growing Software Companies?

Modesty is an uncommon virtue among software vendors. It doesn't matter what part of the technology market they represent — customer experience, digital marketing, social business, web content management systems ....

Everyone claims to be the best, either overall or at least in some niche of its market. And everyone claims to be growing — fast, faster, fastest of anyone in the market.

Now how is that possible? More importantly, how can you validate these growth claims?

It's a tedious, messy job. But someone has to do it. And fortunately, in this case, Deloitte stepped up to the task.

AWS Woos Enterprises with New Security Services #reinvent

Amazon is taking steps to ease enterprises’ biggest concerns around moving to its AWS platform. During a keynote at its AWS re:Invent conference in Las Vegas yesterday, the company announced three new security and compliance services developed specifically for enterprise customers.

Enterprises have been reluctant to move "the number of workloads they really wanted to move” to the cloud and AWS because of security and compliance issues, said Andy Jassy, senior vice president of Amazon Web Services. “What we see as the new normal now is that security and compliance are becoming reasons that customers are moving to the cloud.”

Trusting Your Gut: The Worst Marketing Move You Can Make

2014-13-November-Bad-Fit.jpgHere’s a tip: When it comes to marketing your business, leave your “gut” out of it.

No matter how good your intuition, how prestigious of a business school you attended or how much marketing know-how you seemingly possess, if you think you can make marketing decisions by “trusting your gut” alone, you’re in for a rude awakening.

Things have changed. We don’t count on old wives tales to predict the weather, and business people don’t make marketing decisions on a hunch. Well, at least the smart ones don’t.

The Market Likes Hortonworks' IPO Filing

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In one sense the timing of Hortonworks IPO filing couldn’t have been better. It came on Monday, just a week after Forrester analyst Mike Gualtieri said that Hadoop in the enterprise was no longer optional.

“The jury is in. Hadoop has been found not guilty of being an over-hyped open source platform. Hadoop has proven real enterprise value in any number of use cases including data lakes, traditional and advanced analytics,” he wrote in his Forrester blog.

He went on to say that the dazed and confused CIOs who haven’t had Hadoop on their agendas thus far will get with the program in 2015.

So if you’re one of the three independent commercial vendors providing software and support for the open source big data muncher, it’s highly likely that your business is going to take off. Especially because there’s not an analyst, or even a competitor, we can find who thinks Hadoop is a winner-takes-all-market.

And it’s a big market.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (12-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Tame the Chaos by Scaling Your Business

Join CMSWire and Pantheon on November 18th for a one-hour webinar on how Open Source solutions can improve your business ops  


> Register Now

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Is the Hadoop Market Ready to Go? Hortonworks Filed its IPO

OK Cloudera, you say the world’s only commercial pure Open Source Hadoop distro provider, Hortonworks, doesn’t have a sustainable business model?

Well, let’s see Wall St. thinks.

Today, the company unveiled news that it confidentially filed its S-1 with the US Securities and Exchange Commission in August under the auspices of the JOBS Act. Form S-1 is used by companies planning on going public to register their securities with the SEC.

While many think that IPO’s are about founders cashing in on their blood sweat and tears, you can bet that Hortonworks is raising money for one specific reason — namely, to get the capital it needs to become the world’s predominant enterprise Hadoop provider.

Love Fest for Big Data ... in Pittsburgh

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If you attended the Pittsburgh Technology Council’s recent conference on big data, you most likely were corrected at least once on pronunciation: not Day’tuh (long A) – but Da-ta (short A). Otherwise the joke of the event name wouldn’t work – “I Love It When You Call Me Big Data” – taken from the rap song of a similar name.

Pronunciation aside, there was a lot of big data trends and best practices to digest at the all day summit last week. The summit encouraged attendees to explore strategies and technologies surrounding real time data processing, data protection and privacy, industry regulations and compliance, and data storage.

Big Data Bits: It's Free, Be Happy Edition

We’re not covering the cloud, containers or the Hadoop wars this week. Instead we’re appealing to your sense of adventure and curiosity by pointing you to some things you might want to check out, in case you missed them. Now you can have fun without spending a dime!

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