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Big Data News & Analysis

Big Data Bits: It's Free, Be Happy Edition

We’re not covering the cloud, containers or the Hadoop wars this week. Instead we’re appealing to your sense of adventure and curiosity by pointing you to some things you might want to check out, in case you missed them. Now you can have fun without spending a dime!

IBM or Twitter: Who Needed the Deal More?

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IBM posted disappointing quarterly revenues last month. Twitter hasn't found a way to make good money.

They needed a boost, and they hope it's each other.

But who needed who more?

"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.

"For Twitter it's the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."

Will Big Data Analytics Fuel Dell's Renaissance? #DellWorld

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Michael Dell and friends are rocking Austin, Texas this week. The company best known for making “made to order” personal computers and servers has a boatload of well-established customers and the “freedom to be bold,” now that it a private company, said Michael Dell, the company’s founder and CEO.

When we hear the word Dell, the first words that come to mind are probably not big data, advanced analytics, machine learning or hybrid cloud.

But if you’re a business analyst who needs the powers of a data scientist, but doesn’t have immediate access to one …  or an enterprise that wants to leverage big data and advanced analytics to improve customer relationships and such … Dell may be your ticket. We kid you not.

Q4/Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (5-Nov-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 7 Principles of Unified Content + Commerce

Join CMSWire and HP on November 13th for a one-hour webinar on generating better results through integrated ecommerce and CMS.
 

> Register Now

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How Big Data Can Make You a Better Marketer

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Big data is everywhere these days. Among other things, it's created some big expectations for marketing — especially when it comes to mining information. And while it may have the potential to change the game when it comes to data driven marketing, the reality is that it has yet to fully deliver due to a myriad of marketing methodologies clogging the funnel.

What does this mean?

Let’s back up for a minute. Before we can tap the results of big data, we need to examine the perspectives that are used to fill the funnel — growth and sales — and think about some of the fundamental shifts that are taking place. Then we’ll more clearly understand how big data fits in.

A Picture is Worth a Thousand Words

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Imagine Facebook without selfies, Instagram without videos or Amazon without product images. You can’t, can you? In this digital-first world we live in, data overload is a menacing reality, and a picture is not just “worth a thousand words” … it is priceless.

The right visual element can attract our attention, make complex concepts clearer and assist in our decision making process.

Tibco Launches New Data Tools #TibcoNow

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Tibco isn't sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive.

At its annual Tibco Now conference in San Francisco, Tibco freshened its vision for business analytics with plans for updates for Spotfire and Jaspersoft. It also announced a new product called Engagement Flows designed to give marketers the ability to send personalized offers based on recent customer activity, inventory, historical interactions and data from third-party sources.

The new products build on yesterday's announcement of a new version of its Fast Data platform, which Tibco said would enable its customers to interpret and act on data in any location — on-premises, in the cloud or coming from the Internet of Things (IoT).

Microsoft One-Ups Apple and Gets a Big(ger) Data Game

2014-31-October-Rollerblader.jpgYou have to love Satya Nadella’s Microsoft. He announces a vision and the company delivers, Bada Bing, Bada Band.

Nope, “Band” isn’t a typo -- we’re talking about the Microsoft Band. It went on sale yesterday and, get this, it sold out online almost immediately. A few Microsoft retail stores (that no one knows about) may still have one, at least until the mall rats start telling everyone that a new store just opened.

For now the Band is being branded as a fitness tool (we’ll get to features in a moment) but it’s really about productivity, machine learning, Cortana and data.

This baby is going to have your number(s) and has the potential to run your life.

IBM's Tencent Deal Could Best Twitter Partnership

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IBM announced today that it has partnered with the Chinese Internet Services Provider (ISP) Tencent Holdings — a deal that has the potential to be a lot more lucrative than its recently announced partnership with Twitter.

IBM is trumpeting this one as a major step into the Chinese market that it has been targeting for a long time. What's really interesting is that the agreement between the two is for the provision of public cloud and Software-as-a-Service (SaaS) solutions in China. Financial terms of the deal were not disclosed.

Bigger, Better, Faster, Stronger: The Future of Big Data

2014-31-October-Big-Foot-Bionic-Man.jpg[W]e can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.

One of the most popular TV shows in the mid '70s was the Six Million Dollar Man, which told the story of astronaut Steve Austin, who after an accident was rebuilt as a superhuman cyborg, combining the best of the human mind and robotic enhancements. This "Better. Stronger. Faster." has become a foundational theme in describing the benefits of technology. Whether you prefer the wording of the 1970's version or the 2007 Daft Punk "Harder, Better, Faster, Stronger," the basic themes resonate with organizations that want to improve the value and power of their technologies.

Big data is no exception. Although we have used the three Vs of Volume, Variety and Velocity as a basis for defining big data for over a decade, the truth is that each of these Vs is solved through different technologies -- there is no one solution to solve all of these problems. This conflation of big data characteristics has only become confusing since the phrase "big data" truly took off in 2011.

Big Data Projects: Taking Care of the Foundation

2014-30-October-Building-Blocks.jpgAll programs need a foundation, and big data programs are no different. Preparing an organization for big data requires a lot of the same capabilities for small data, content management and other information management and access programs. The challenge lies in making it real for the organization and paying for long term capabilities with short term benefits.

IBM, Twitter in 'Landmark' Enterprise Analytics Deal #IBMandTwitter

2014-29-October-Budgie.jpgTweet this -- enterprise software met social media today in one of the first major business partnerships of its kind. 

IBM and Twitter have joined forces in the red-hot enterprise analytics software market.

The social media platform will integrate its data into IBM's Watson cloud analytics portfolio, customer engagement capabilities and consulting services in what company officials call a "landmark" partnership announced today at IBM Insight, the Armonk, NY-based technology giant's big data and analytics conference in Las Vegas.

Twitter CEO Dick Costolo told the Insight crowd today that no one matches Twitter's ability to deliver real time insights from the real world.

"And IBM brings a unique ability" to deliver analytics, complex systems and data together for deeper trends and insights, he added.

Breaking Down Big Data: The Value in Metadata

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I never met a data that I didn’t like.” -- Internet Meme

As a Partner at Optimity Advisors, my role is to work with clients to make data likeable: identifiable, discoverable, usable and ultimately, valuable. Companies are struggling to manage big data in a landscape of rapidly increasing production and diverse formats. The ability to collect and analyze internal and external data can dictate how well an organization will generate knowledge, and ultimately value. How can you start planning for this value?

Marketing to the Segment of One is Closer Than it Seems

2014-28-October-Alone-in-Bleachers.jpgAs mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies -- such as modelling, forecasting and segmentation -- marketing to this degree of detail can’t be done efficiently.

Big Data Meets Clean Data in IBM Offering #IBMInsight

Boston's got it wrong. Dirty water's nothing to be loved — nor is dirty data.

That's IBM's thinking today as it released a new generation of data services on the IBM Cloud that officials claim will make big data relevant and actionable for businesses. IBM unveiled the services at the Armonk, NY-based technology giant's big data conference, IBM Insight in Las Vegas.

"Consuming dirty water will make you sick," Rob Thomas, IBM's senior vice president of product development for big data and information management, told today's crowd of about 13,000. "And dirty data will make your corporation sick."

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