Big Data News & Articles

There are two competing approaches to marketing analytics, but only one points to the future.

The first time I heard the term Big Content, I thought “Oh brother, Are Web CMS and ECM vendors actually sticking the word 'Big' in front of 'Content' in an attempt to jump onto the Big Data bandwagon?” 

This month’s Tweet Jam sought to learn more about the value of the customer journey and the impact that big data may have on the way we develop and evolve the customer journey. In part one, we learned that it isn’t so much how you define your customer journey or the tools you use to map it, but rather it’s important that your customer journey map advances how your company deliver customer experiences. 

Online marketers spend a ton of time and money collecting visitor data under the pretense of figuring out who their customers are and what they’re looking for. Armed with these insights, they have all they need to make significant strides in improving the customer experience. Instead, many make a couple of tweaks here, a couple of updates there and feel they've sufficiently managed the experience.

More big data goodness on the IBM SmartCloud. This time, the result is an increase in the speed of reporting and analytics as well as the availability of SAP’s in-memory database the SAP High Performance Analytics Appliance (SAP HANA), and at the core of the announcement, its new BLU Acceleration technology.

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.

Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.

Mobile Customer Experience
Mobile customer experience is a high priority, but many organizations are struggling. Here are 4 reasons your mobile channel might be off track and what you can do about it.

Social Business Transformation
Well into 2013, a new report shows that organizations are still slow to adopt social business tools. But we believe the social business transformation will happen.

Why Big Data Projects Fail
Big data is a beast and most organizations struggle to get all the pieces into place to gain actionable insights from it. Get some tips on how to succeed in your Big Data project.

Join the Customer Journeys Tweet Jam
Join CMSWire and a great group of experts on May 24th at 10am PT, 1pm ET, 1700 GMT as we discuss the benefits and challenges of customer journey mapping. Get the Tweet Jam details here.

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Featured Events (all events | post your event

• May 22 -- Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 -- (CMSWire Webinar) How Social Business Tools Are Accelerating Sales & Marketing
• Jun 04 --  Webinar: Optimize Your Customer Experience Through Responsive Web Design
• Jun 13 -- SDL Innovate San Jose
• Jun 17 -- E2 Conference Boston

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Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing releases.

53% of IT and marketing directors and executives expect data, apps and technology enabled processes to impact enterprise results in a moderate way in the next 12 months.

We've witnessed the remarkable growth of technology since the beginning of the dot com era, and the digital divide we've heard mostly about has to do with those who have access to that technology and those who don't. The digital divide is as much of a social problem as it is an economic problem, but there's also a growing divide in business between the companies who best take advantage of data and those who don't, an Apigee Institute survey has found.

Larry Ellison must have woken up mighty early this morning (like 5 am PT) to hear what SAP Chairman Hasso Plattner was going to say about SAP HANA, which is being called “the fastest in memory database of all time.” 

It is clear, at this point in time, that enterprises are deploying analytics everywhere. What’s not so clear is how they are being used and, more importantly, what is happening the data they produce? Demand Metric (DM) carried out a study to answer these questions and found that despite the prevalence of analytics in enterprises, there are still cultural factors that preclude their use.

Big data is on the minds of just about everyone, with IT departments large and small grappling with exponentially growing volumes of both structured and unstructured data. But despite big data’s place as a mainstream IT phenomenon, the bulk of big data projects still fail, as organizations struggle to find ways to capture, manage, make sense of and ultimately, derive value from their data and information.

There seems to be no end in sight to Twitter’s shopping frenzy. The latest buy, announced this week, is Lucky Sort, an Oregon-based start-up that initially aimed to provide a tool that makes huge documents easier to analyze and visualize and is now the creator of TopicWatch, a visualization engine for big data sets that can find patterns in live data streams.

Just in time for its Sapphire Now conference this week, SAP has released a deluge of product and partnership updates including the debut of HANA Enterprise Cloud and HANA powered OpenText for SAP Solutions.