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Big Data News & Analysis

Ready for a Bite? First Fruits of IBM-Twitter Deal Ripen

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IBM and Twitter announced the first concrete results from a five-month-old partnership.

The new offerings include a number of cloud-based services that mine Twitter data, as well as new developer tools.

IBM is running the new data analytics services on top of its artificial intelligence technology and IBM BigInsights for Apache Hadoop, one of its big data platforms.

The goal is to help enterprises not just identify relevant Twitter data, but also exploit it.

6 Reasons Why Google's Knowledge Graph Should Be on Your Radar

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Over the last year, Google has been putting more emphasis on its Knowledge Graph, and this will only increase in 2015. Inbound marketers who pay attention to this underutilized portion of the Google search results page will see huge impact for their efforts in the coming months.

Read on to find out how to adapt your inbound marketing efforts to emphasize structured data and why your implicit and explicit signals to Google matter. 

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Navigate the Quickly Evolving Marketing Technology Landscape

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Microsoft's New BI Tool Plays Nice, Even With 3rd Party Vendors

If you haven’t at least experimented with Microsoft’s business intelligence visualization tool Power BI yet, now there are no excuses left.

Microsoft made many announcements during its Convergence conference in Atlanta this morning. They included news that the preview of Power BI is now being released worldwide to 140 markets.

Big Data Bits: Making Sense Edition

For all we write about Hadoop, Spark, NoSQL databases and the geeky IT-facing side of big data, what really matters is how it brings value to knowledge workers. That’s the point, after all, isn’t it?

Discovering actionable insights and finding new, data-rich perspectives to study and look at problems is the promise of this data age.

And it’s not only that, but it’s delivering data smarts to the people who need them most and, more often than not, they’re not data workers.

So when solution providers make progress in these areas, we can’t help but get excited.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Navigate the Quickly Evolving Marketing Technology Landscape

Join CMSWire and EPiServer on Mar 18th for a one-hour webinar to discover what you might be missing in your digital marketing strategy

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Splunk Brings Operational Insights to Main Street

To some of us, the mere idea of gleaning insights from operational and machine data seems baffling — like something that only large enterprises with big bucks and sophisticated IT pros have the resources to do. This leaves the rest of us straining our eyes and brains, examining and analyzing log files to anticipate and solve problems. 

Salesforce Thinks You Can Serve Customers Better with an Apple Watch

On the day Apple tried to persuade its followers to invest in a $10,000 18k Apple Watch, Salesforce turned the conversation back to reality.

The cloud-based customer relationship management provider launched an initiative to reach its customers through their Apple Watches — even the entry level $399 model. Salesforce is capitalizing on a version of its Analytics Cloud service that it claims to have scaled down only in display size.

“Professionals are going to use this in the service of customer engagement,” Adam Seligman, Salesforce’s vice president for developer relations, told CMSWire. “They’re going to use that small screen right on their wrists to get amazing insights about their customers — live analytics against all of their customer information. It’s mind-boggling, right on your wrist."

Oh Please Cloudera: It's Not Game Over Yet

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You know the kid on the block who claims victory even though the game is still being played — and when you ask him why he thinks he’s won, his answer is “because I said so?"

It seems that Tom Reilly, CEO of Hadoop distro provider Cloudera, might have borrowed a play from that book, inspiring Gigaom’s Derrick Harris to write the headline, “Cloudera CEO declares victory over big data competition.”

And while some might conclude that Reilly was talking only about Pivotal — which open sourced its big data platform last month and is now partnering with Hortonworks on its HDP distro — there's more to the story. There are at least two other Hadoop distro providers in the space whose market share is still growing, perhaps as fast or even faster than Cloudera’s. Analysts like them just as much, if not more, too.

The Year of the Predictive Marketer

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Welcome to 2015: The Year of the Predictive Marketer.

In the year ahead, CMOs will need to not only build and foster teams that are data-savvy, but they will also need to embrace advancements in data analytics as core to their strategy and decision-making.

It’s not an option -- it’s a need for survival.

Listen Up CMOs: Don't Make These 5 Mistakes with Mobile

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Mobile provides a golden opportunity for companies to forge genuine connections with customers.

According to Pew Research Center, 90 percent of American adults own a cell phone, and many of those people are attached to their device. Sixty-seven percent of cell phone users check their phone for messages and alerts even when they don’t hear a ring or notification, and 29 percent say their cell phones are something “they can’t imagine living without.”

Devising an effective mobile strategy that capitalizes on this phenomena requires balancing data-driven insights with creativity and technologies. Together, these can create a transformative customer experience.

Why You Should Care About Docker's Latest Addition: SocketPlane

At some point soon, you and your colleagues will likely wonder whether you need to make a fundamental change to your IT infrastructure ... at least if you want your organization to be effective and remain competitive.  

You might think you’ve already had that discussion, but you’ll have it again soon. And thanks to news that broke yesterday, “soon” just became “sooner.”

There was an acquisition in the technology space Wednesday morning which, if you were standing in the room where it happened, you might not think was all that important: Docker, an open platform for distributed applications, acquired a startup made up of developers who had recently worked with firms such as Red Hat. The firm is called SocketPlane.

IBM Buys Denver Startup, Wants to Make Its Supercomputer Even Smarter

IBM has acquired AlchemyAPI, a Denver startup that boasts it makes sense of the world's unstructured data. The company, a pioneer in artificial intelligence-based (AI) text analysis, offers a cloud platform that helps companies analyze text, images and video.

IBM said the buy will give its Watson Group access to machine learning technology. It will also give IBM access to a much bigger, ready-made user base — some 40,000 developers who are already using the AlchemyAPI platform.

Terms of the deal were not disclosed. But the purchase is in line with IBM's objective to make its Watson technology more profitable. Watson, a supercomputer, can sift huge amounts of data, learn from the results and respond to spoken questions. 

AlchemyAPI will be used to build cognitive apps, which learn as they interact with people and enhance IBM's objective of creating more human-like computing services.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (04-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: New Use Cases for DAM in the Enterprise

Join CMSWire and Nuxeo on Mar 5th for a one-hour webinar to discover how DAM is best utilized for your business going forward.

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The IoT is Useless - Unless You Fix Your Data Problems [Infographic]

Research from ParStream shows the vast majority of businesses are struggling to optimize and take useful insights from all the information the Internet of Things (IoT) provides. Not too surprising, since ParStream is a provider of IoT analytics.

But the study nonetheless shines a spotlight on a problem. Almost all organizations (96 percent) still face challenges with their IoT projects. More than two-thirds of those polled do not have quantifiable metrics to assess the success or failure of their projects, and only eight percent are making full use of their IoT data. About 17 percent capture and store IoT data, but do nothing with it.

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