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Big Data News & Analysis

Think Outside the Marketing Box for Digital Analytics

Think Outside the Marketing Box for Digital AnalyticsAs we wind down the most successful Cyber Monday in history, I've been thinking about the evolving role that data plays in selling you more stuff online. I've been thinking about the presentations I sat through in the last few years where people described the virtues of personalizing ads -- like a voice emanating through your headphones that reminds you that there's a sale on that can of soup you've just passed in the supermarket -- as the true fulfillment of how to use this data. 

Hey IBM, Oracle, Pivotal: HP Says Its Big Data Analytics Appliance Is Blazing Fast

HP probably isn’t the first name that comes to mind when you think “big data” or “analytics,” but if the company has its way, all of that changes starting today.

SAP Flexes Its Analytical Muscles, Hints of What's to Come

If it’s true that the future will be won by the companies who leverage their information best, then SAP’s customers will be dancing in dollars.  

Not only because of HANA's in-memory processing capabilities and the big data informed Customer Engagement Intelligence solutions SAP introduced last month, but also because the software giant now provides some of the world’s most powerful predictive analytics capabilities via the integration of its KXEN acquisition.

Hey CMO! Hey CIO! Work Together or Lose Everything

Business partners shaking hands

Chief Marketing Officer, meet the Chief Information Officer. You two are going to have to learn to work together — otherwise your company will suffer, it may even go out of business and both of you will almost surely lose your jobs.

In yesterday’s world, that statement might have seemed outrageous. But we’re living in the age of social, mobile and big data, where the customer and the customer’s experience rules. And this era will be won not by the company that crafts the most seductive messages or creates the best products, but by the one that gets the right information, in front of the right consumer, at the exact moment that person is ready to pull the trigger and buy.

That, my friends, is a data game. It takes two (teams of) people with very different skill sets to make it happen. The companies who rule the future will have to leverage the best of what IT and marketing each has to offer. Welcome to the world of big data driven marketing.

How Is Hadoop Like Teenage Sex? [Infographic]

How is Hadoop like teenage sex? It’s an old riddle whose answer is changing quickly. If you don’t already know what it is, read on. And if you do, read on anyway (and check out the Infographic) because we have some marvelous visual statistics to share.

Splunk Turns to LucidWorks to Provide Context to Big Data

Christmas was trending on Twitter at noon December 3 -- who knows why? We can try looking through a few hundred tweets and make a guess, but it may not be very accurate; after all, there are thousands of data points. And it’s not just that, but as far as we can tell, nothing suddenly happened to make Christmas trend specifically at that moment.  

Ignoring the Cloud Costs Money, Ignoring Big Data Could Cost You Your Business

Ignoring the Cloud Costs Money, Ignoring Big Data Could Cost You Your BusinessData silos days are numbered. Businesses that organize around products or business functions and not data will disappear. 

Who Coined the Term 'Enterprise Data Hub' and Does It Matter?

Information Management, Who Coined the Term 'Enterprise Data Hub' and Does It Matter?“That’s not fair, it was my idea first ..." Anyone who has kids has heard that line before, and it seems that some people don’t grow out of it.

Now granted, sometimes there are good reasons for these arguments and accusations. Apple says Samsung "slavishly" copied the iPhone and iPad in its Galaxy line of mobile phones and tablet, and the courts agree that its claim has merit. And the so-called Rockstar consortium, made up of Microsoft, Apple, Sony and others, is suing Google over patents.

Tableau 8.1 Democratizes Data: It's Easy, Fast, Beautiful, Now Integrated with R

People think in pictures, not in columns and rows of data. You don’t want to view the world or a situation on an Excel spreadsheet, do you? 

HP Autonomy Unleashes New Data Recovery Vision with Data Protector v8.1

HP Autonomy (HPA) has just announced Data Protector v8.1 will be available in January. While it comes with a bunch of new features, the real significance of this release will be the introduction of an entirely new way of looking at and implementing data recovery.

Big Data Bits: Back to School with Cloudera and Udacity, Splunk Goes to Washington

Big data never sleeps, or at least big data vendors don’t. We thought that after we reported and recapped all that went on at Strata+ Hadoop World, all would be calm for a while …

That didn’t happen. 

In the Age of Cloud, Big Data, Mobile and Social, Could Amazon Emerge a Leader?

When EMC CEO Joe Tucci addressed a crowd of 15,000 attendees at EMC World last year, he made a somewhat startling prediction: a number of today’s computing giants won’t survive the current period of disruption.

Amazon Changes the Big Data Game with Kinesis: Leaves Competition Speechless (For Now)

It’s likely that neither big data vendors nor developers slept well last night because they were all probably thinking about Kinesis, Amazon’s fully managed service for real-time processing of streaming data at massive scale (like that generated by Twitter and the Internet of Things). It was introduced in Las Vegas yesterday at Amazon’s re:Invent Conference and brought on the same kind of enthusiasm among developers as the first iPhone brought to consumers.

DataStax Gets It: Help Developers Do What They Love - Win the Business

Mega tech executives like Larry Ellison don’t know this quite yet, but developers will be the kingmakers of the big data era. Gone are the days when software vendors win business by wining and dining C-level execs and presenting them with glossy request for proposal responses that took months to prepare.

Evolv Claims Big Data Can Improve Employee Performance

big data.pngCan big data help increase the performance of your workers? A new report from Evolv claims it can.

The company's Q4 2013 Workforce Performance Report found adoption of “a big data approach to workforce performance leads to measurable improvements, such as higher customer satisfaction, increased sales, more efficient recruiting and better retention.”

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