Big Data News & Articles

Big Data makes big promises, but it’s hard to leverage and slow to deliver. That’s the sentiment of many marketing execs who see the possibilities but have yet to realize big rewards.

Big Data technology solution vendor Monetate will make its LivePredict customer segment discovery tool available this summer. LivePredict will automate customer segment discovery by sifting through volumes of Big Data to find segments marketers want to focus on.

It's been a long time coming, but all the recent spending figures and predictions have been pointing to this. According to a recent survey by Gartner, nearly 80% of enterprises indicated an upcoming increase in IT, while more than half have a digital strategy in place to direct enterprise spending.

Larry Ellison has a dream. And at the moment it might be less about winning new customers than keeping the ones he already has.

The market has been waiting for quite some time for a sign from HP that there is more to it than squabbling over the Autonomy. The launch of Project Moonshot and a new line of ultra low-power servers may just be that sign.

Oracle has released its Business Intelligence Foundation Suite 11g, and among the dozens of changes is a Microsoft Office update that adopts the Oracle Smart View for Office as the single Microsoft Office add in for Oracle BI, Essbase and Hyperion Enterprise Performance Management apps.

Baseball season is here. As we now live in the world of "Big Data" and "data driven organizations" many in the analytics field think about the Billy Beane and Moneyball effect on how it has brought data into the realm of "cool." When I read Moneyball in 1996, I was inspired to write a book about analytics because it totally struck a chord.

The report, "Navigating the Future of Customer Intelligence", points out that customer intelligence is undergoing change primarily because of two factors. Consumer behavior is changing, and companies are driving change because they want to take advantage of the opportunities.

Enterprises are hell-bent on managing data -- and managing data where there is no inherent data lifecycle management framework to leverage is a bear. A bear that most Enterprises prefer not to wrestle with.

Enterprise technology provider IBM is unveiling new data acceleration and Hadoop technologies it says will make analyzing volumes of big data faster and easier.

For years, Marketwire has been one of those go-to companies where you got the news in the form of press releases and could sign up for social media intelligence and monitoring. Now, the news is about Marketwire, as the company changes its name by past tensing itself to Marketwired. 

Open Source is sexy in a cloudy, big data world, but if you want your commercial-grade Hadoop distribution to be speedy, reliable and secure, you’ll be better off parting with a few dollars and buying a proprietary solution like ours.

A social media marketing campaign is like other marketing campaigns, except for one factor: it's iterative, and may change and adapt more quickly. To help companies determine the tools they should use to obtain such agility, marketing researcher Enterprise Strategy Group (ESG) has released a new report that surveys the landscape. 

Naveen Jain wants your data. All of it. And he’s already got a big chunk of it.

SAP’s Big Data Transition Strategy will be studied in MBA programs a few years from now. The company is disrupting its industry with revolutionary solutions without disrupting its customers. Needless to say, that’s a hard thing to do.