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Big Data News & Analysis

Salesforce Thinks You Can Serve Customers Better with an Apple Watch

On the day Apple tried to persuade its followers to invest in a $10,000 18k Apple Watch, Salesforce turned the conversation back to reality.

The cloud-based customer relationship management provider launched an initiative to reach its customers through their Apple Watches — even the entry level $399 model. Salesforce is capitalizing on a version of its Analytics Cloud service that it claims to have scaled down only in display size.

“Professionals are going to use this in the service of customer engagement,” Adam Seligman, Salesforce’s vice president for developer relations, told CMSWire. “They’re going to use that small screen right on their wrists to get amazing insights about their customers — live analytics against all of their customer information. It’s mind-boggling, right on your wrist."

Oh Please Cloudera: It's Not Game Over Yet

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You know the kid on the block who claims victory even though the game is still being played — and when you ask him why he thinks he’s won, his answer is “because I said so?"

It seems that Tom Reilly, CEO of Hadoop distro provider Cloudera, might have borrowed a play from that book, inspiring Gigaom’s Derrick Harris to write the headline, “Cloudera CEO declares victory over big data competition.”

And while some might conclude that Reilly was talking only about Pivotal — which open sourced its big data platform last month and is now partnering with Hortonworks on its HDP distro — there's more to the story. There are at least two other Hadoop distro providers in the space whose market share is still growing, perhaps as fast or even faster than Cloudera’s. Analysts like them just as much, if not more, too.

The Year of the Predictive Marketer

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Welcome to 2015: The Year of the Predictive Marketer.

In the year ahead, CMOs will need to not only build and foster teams that are data-savvy, but they will also need to embrace advancements in data analytics as core to their strategy and decision-making.

It’s not an option -- it’s a need for survival.

Listen Up CMOs: Don't Make These 5 Mistakes with Mobile

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Mobile provides a golden opportunity for companies to forge genuine connections with customers.

According to Pew Research Center, 90 percent of American adults own a cell phone, and many of those people are attached to their device. Sixty-seven percent of cell phone users check their phone for messages and alerts even when they don’t hear a ring or notification, and 29 percent say their cell phones are something “they can’t imagine living without.”

Devising an effective mobile strategy that capitalizes on this phenomena requires balancing data-driven insights with creativity and technologies. Together, these can create a transformative customer experience.

Why You Should Care About Docker's Latest Addition: SocketPlane

At some point soon, you and your colleagues will likely wonder whether you need to make a fundamental change to your IT infrastructure ... at least if you want your organization to be effective and remain competitive.  

You might think you’ve already had that discussion, but you’ll have it again soon. And thanks to news that broke yesterday, “soon” just became “sooner.”

There was an acquisition in the technology space Wednesday morning which, if you were standing in the room where it happened, you might not think was all that important: Docker, an open platform for distributed applications, acquired a startup made up of developers who had recently worked with firms such as Red Hat. The firm is called SocketPlane.

IBM Buys Denver Startup, Wants to Make Its Supercomputer Even Smarter

IBM has acquired AlchemyAPI, a Denver startup that boasts it makes sense of the world's unstructured data. The company, a pioneer in artificial intelligence-based (AI) text analysis, offers a cloud platform that helps companies analyze text, images and video.

IBM said the buy will give its Watson Group access to machine learning technology. It will also give IBM access to a much bigger, ready-made user base — some 40,000 developers who are already using the AlchemyAPI platform.

Terms of the deal were not disclosed. But the purchase is in line with IBM's objective to make its Watson technology more profitable. Watson, a supercomputer, can sift huge amounts of data, learn from the results and respond to spoken questions. 

AlchemyAPI will be used to build cognitive apps, which learn as they interact with people and enhance IBM's objective of creating more human-like computing services.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (04-Mar-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: New Use Cases for DAM in the Enterprise

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The IoT is Useless - Unless You Fix Your Data Problems [Infographic]

Research from ParStream shows the vast majority of businesses are struggling to optimize and take useful insights from all the information the Internet of Things (IoT) provides. Not too surprising, since ParStream is a provider of IoT analytics.

But the study nonetheless shines a spotlight on a problem. Almost all organizations (96 percent) still face challenges with their IoT projects. More than two-thirds of those polled do not have quantifiable metrics to assess the success or failure of their projects, and only eight percent are making full use of their IoT data. About 17 percent capture and store IoT data, but do nothing with it.

Digital Disruption's Unglamourous Side: Digital Governance

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Most global enterprises look to digital transformation as the only way to remain competitive. They also view it as an opportunity to increase multi-channel customer engagement while reducing IT infrastructure costs.

But some enterprises are slow to adapt to today’s technological evolution. While the idea of flying cars is a ways off, the idea of implementing cloud applications and big data analytics shouldn’t be just as far-fetched. A number of reasons explain why some still live in the offline ages, one of the bigger ones being lack of understanding. Why fix what isn't broke?

Everything You Really Need to Know About Docker

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A two-year-old technology is at the spearhead of a genuine revolution in data center architectures, for both software and hardware.

With yesterday's release by the Docker organization of open source tools for orchestrating the deployment of containerized applications anywhere from a data center cluster to a single laptop, the very definition of a business application is changing.

Docker is a means for deploying a Linux program (although it won’t be just Linux for long) on any system. That may not seem like too big a deal, when it’s phrased this simply.

So let me put it this way: It eliminates all the dependencies between a program and the operating system of the processor that hosts it.

This way, you don’t have to install a program to run it.

Instead, a containerized program runs within a virtual machine that contains only the resources that the program requires to run, and those resources can be transported anywhere — thus, the docking container analogy.

As CMSWire writer Virginia Backaitis explained so simply a few months ago, "In non-geek speak, [Docker] is an open platform for distributed applications that makes the lives of developers and sysadmins a lot more pleasurable and easier. It takes away the non-value adding drudgery of your job."

Big Data Bits: Strata + Hadoop World Rewind

Last week was huge in the booming world of big data with vendors simultaneously chasing market share and sharing innovations on the big stage at Strata + Hadoop World in San Jose, Calif.

If you have a big data product or service to sell, there may not be a better opportunity. After all, there’s a captive audience that paid big bucks and committed their time to be there. Attendees genuinely want to hear what you have to say. This is why so many vendor announcements are made at, or around, the conference.

Putting forth the best you have to offer while on the big stage, without sounding like an infomercial or slamming the competition seems to challenge some, though. Here’s the secret, strut your best stuff, your grandest vision and your ability to deliver, and the customers you want to win over will see and hear, only you. Knock a competitor, even if you don’t out rightly name them, and there are two of you sharing the spotlight. Is that what you want customers to remember?

Enough said.

Can the Internet of Things Help You Connect to Higher Profits?

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Businesses that  embrace the Internet of Things (IoT) will be up to 10 percent more profitable by 2025, according to a new study from Verizon (registration required).

Before you rush to make new connections, consider the obvious. Verizon has a vested interest in promoting the IoT. In 2014, the company saw a 45 percent year-over-year revenue growth in its own IoT business — which translated to about $585 million of its $88 billion in revenue in 2014.

Still, the research is interesting.

Verizon, using proprietary data and results of commissioned studies from ABI Research, estimates there were 1.2 billion different devices connected to the Internet last year and that the number will rise to 5.4 billion by 2020 for an annual growth rate of 28 percent.

So how can you tap in to boost your bottom line?

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Lessons from the CMS Trenches

Join CMSWire and Sitecore with Digital Clarity Group on Mar 3rd for a one-hour webinar to find the right CMS for your business, based on research from actual companies with experience.

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Are Hortonworks Numbers Better Than You Think?

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When the analysts pore over Hortonworks financial results this morning, company President Herb Cunitz thinks he knows what they will say. Some will note that the Hadoop distro provider beat the street. But others will say it missed the mark when it comes to revenues, as much of the tech press suggested yesterday.

“The street thought we’d come in at $13.5 million and we brought in $16.7 million,” he said.

So why are articles on the web at the moment suggesting that Hortonworks’ fourth quarter revenues were $12.7 million. Fuzzy math?

Not really. It might just be a difference between  GAAP — the acronym for generally accepted accounting principles — and non-GAAP figures, said Cunitz.

IBM Promises a Better Hybrid Cloud at #IBMInterConnect

IBM is making its focus on the hybrid cloud clear at its InterConnect conference in Las Vegas this week.

Big Blue has already announced a series of initiatives, including new releases and new functionality around existing releases, along with news about multiple new data centers. It also revealed plans to move at least half of its cloud development team into is hybrid cloud computing business.

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