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Big Data News & Analysis

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (18-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Personalize Digital Experiences

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Manufacturers Stand on the Cusp of a Big Data Boom

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Despite what the hype surrounding big data might lead you to believe, the widespread existence of data is not a new concept, nor has there been some sudden "aha!" moment when decision makers realized that data could be put to use to better their businesses. Data -- and lots of it -- has always existed, and companies have always understood that it has value. There just wasn’t a whole lot they could do about it.

That is, of course, until the development of so-called big data technologies -- a wave of new tools that make it possible to store, integrate and analyze data more efficiently and affordably than ever before. These technologies have transformed data analysis from a cost-cutting mechanism into a primary vehicle through which companies make money and find new revenue streams.

When people talk about the power of big data, they’re really talking about this transformation. And perhaps no industry is a better embodiment of it than manufacturing.

EMC, Hippo Partner on Content Management for the Digital Era

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It's long been a dream of content management solution providers from both sides of the street to offer Enterprise Content Management (ECM) and Web Content Management (WCM) capabilities under one roof to help companies optimize their information assets and provide enhanced customer experiences.

And while it's an impressive vision, single vendors have seldom realized it. Managing enterprise information — and leveraging it to inform and present web and (now) digital experiences — are different things.

EMC Documentum tried to do both with Web Publisher, a product it ceased developing in 2010. Alfresco tried as well, but it now seems to be steering customers toward its web content platform partners.

The better solution: collaborative efforts between WCM and ECM providers to deliver best of breed solutions for their mutual customers. And that’s precisely what the teams at Hippo and EMC’s Enterprise Content Division (ECD) are doing today as they bring to market an enhanced integration between Hippo's web content management system (WCMS) capabilities and EMC Documentum’s ECM platform.

EMC/VMware Spinoff Pivotal Tests Big Data's Golden Rule

What’s good for the community is good for business. This is the new golden rule. Or at least that seems to be the case in the world of big data, where most commercial solutions are open source at their core.

“Enterprises don’t want lock-in,” said Michael Cucci, a marketing manager at EMC/VMware spinoff Pivotal Software, during an interview last week. He added that companies want to be able to influence the future of the technology that they use to drive their businesses. In fact it's practically a must. “It has to be open source or the conversation doesn’t begin,” he explained.

With realizations like this, how do you sell (even the best) a big data platform that’s largely proprietary?

It turns out that maybe you don’t.

What Big Secret Will Pivotal Unveil Next Week?

While it’s no secret that Pivotal is making a big announcement on Feb. 17 during which it will evangelize about a new, “groundbreaking” approach to big data, who exactly is showing up to its party remains to be seen, as is what they will be open sourcing and how they will be spinning it.

But here’s the deal, as time passes, people talk and wheels turn in everyone’s heads. Who will Pivotal’s “special industry guest” be? Does it really know “What’s next in big data”?  

Big Data Gets Smarter [Infographic]

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Data scientists may be scarce, but big data news certainly isn’t. Quite frankly it’s hard to keep up with it all.

While in a world of unlimited space and time we’d be able to shed light on everything that’s notable, we can’t because our world is a bit more limited. So what we’ve chosen to do this week is bring you the stories we would have covered in long form had we had the bandwidth.

IBM Shuffles the Deck with Revamped Partner Program

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It looks as if IBM is taking a page out of Microsoft’s book. Last night it announced the launch of its new One Channel Team operations strategy, as it works to turn itself around after some poor quarterly figures.

According to Marc Dupaquier, general manager for IBM Global Business Partners, IBM developed this strategy to align core IBM business units around a single channel team.

Q1/Q2 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Personalize Digital Experiences

Join CMSWire and HP on Feb 24th for a one-hour webinar to explore the trends and best practices of personalization in digital customer experiences.

> Register Now

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New Digital Ad Playbook Focuses on Big Data

Data is used in marketing and advertising. Nothing new there.

But just how to use it? A few companies hope to answer that question in a new "Best Practices Playbook" for executing data-driven dynamic advertising campaigns.

Jivox, a San Mateo, Calif.-based ad platform provider, partnered with Merkley + Partners and TVGla to produce the playbook. The goal is to help marketers make sense of an increasingly data-driven digital advertising world.

Hitachi Buys Pentaho to Build Internet of Things That Matter

Managing all the data generated by the Internet of Things (IoT) is both a daunting task and a tremendous opportunity. The company that does it well, first, and for the right reasons could have an unprecedented ability to impact the world in a positive way.

Hitachi Data Systems (HDS) wants to be that company and it believes that adding big data analytics capabilities to its portfolio is key. So it goes to follow that today it announced its intent to acquire BI vendor Pentaho, which is best known for its big data platform that simplifies preparing and blending all types of data and includes a spectrum of tools that enable users to easily analyze, visualize, explore, report insights and predict outcomes.

Hadoop's Future Might Take a Cloud Foundry-Like Route

Maybe it’s not yet a pattern, but we wouldn’t call it coincidence either. Pivotal, a spinoff from VMware and EMC, has a way of upstaging everyone else in the world of big data by making market-shifting announcements just one day before everyone else makes theirs at major big data (3rd platform) conferences.

It did it on February 25, 2013 when they announced Pivotal HD, stealing the spotlight from Cloudera, MapR, Intel, Wandisco and others who broke their news at O’Reilly’s Strata Conference the next day. It did it again on November 12, 2013 when they announced the launch of their multi-cloud enterprise Platform-as-a-Service (PaaS) just ahead of AWS’ annual conference.

So it shouldn’t come as much of a surprise that it’ll be up to it again next week on February 17 when it has scheduled a webcast to update the world on its “New Approach to Big Data.” This is just one day before their competitors, collaborators and those who fall somewhere in between are slated to make their own big data announcements at O’Reilly’s Strata+ Hadoop World Conference in San Jose, Calif.

Nielsen Breaks Into CXM with New Listening Platform

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Customer experience management is about to get a lot more interesting, with some help from global market research and insights company, Nielsen.

The company has partnered with ResponseTek, a provider of customer experience management (CEM) software, to create a new customer experience solution – the Nielsen Listening Platform.

“This new solution brings together the depth of insight and understanding that Nielsen can bring, with what we believe is the leading platform to gather customer information and feedback,” Paul Fitzpatrick, vice president of global sales for ResponseTek, told CMSWire.

"What we’ve seen with clients throughout the world is that they are working from a market research perspective. They are lacking the capability to act on insights with the timeliness that the client expects. Nielsen and ResponseTek, together, can bring a complete and more effective solution to the end client.”

Neuralytix Finds Users Split on Salesforce Analytics Cloud

Analytics is one of the biggest buzzwords in the business world today — the cornerstone of corporate insights and actions.

Bernard Marr, a United Kingdom-based authority on analytics, said, "Advances in information technology and a complete datafication of our world now mean we have (or will have very soon) data and insights on everything." In fact, he boasted, analytics has the power to transform any industry, including business, sports, healthcare and government. So how broad is industry adoption?

Neuralytix, an IT market research and consulting firm based in Mountain View, Calif., recently surveyed members of the Salesforce Power Users Group about their projected use of one anaytics platform to find out. When asked about their projected use of the Salesforce Analytics Cloud in the next 12 months, 55 percent of those surveyed said they had no plans to use it.

But 42.5 percent said they were planning to start and about 3 percent of users said they were already using it.

Did SAP Just Change the Game for Enterprise IT?

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Let’s face it. Most of the line of business applications that managers use to run today’s enterprises are pretty clunky.

Kind of like your grandfather’s rusted out, gas-guzzling Cadillac that was his pride and joy more than 20 years ago. Sure, it will still get you from here to there as it putters along, but try to get somewhere quick, to drive in the snow, on ice or off-road, and forget about it.

It can’t compete with today’s automobiles that automatically adjust for weather conditions and the terrain, help you hug curves like a racecar driver, and warn you before you back into something.

It’s prime time for something to change where line of business applications are concerned. And that’s precisely the vision that SAP unveiled for the world of business yesterday before a crowd at the New York Stock Exchange.

“It’s maybe the biggest innovation in enterprise IT in history, not only for SAP, but for the industry,” said Steve Lucas, president of SAP global solutions, during an interview following the presentation. “We’re ushering in a new wave of productivity unlike anything the world has seen before.”

Q1 Planning: Top Marketing Technology, Social Business Conferences & Events (04-Feb-15)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: CMSWire Tweet Jam: The Future of Digital Experience #CXMChat

Be sure to mark your calendars for what's sure to be another great CMSWire Tweet Jam! Taking place on Thursday, February 26th, we'll be discussing the future of Digital Experience -- emerging patterns and aging Paradigms.

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