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Big Data News & Analysis

Predictions Gone Awry: 4 Unexpected Impacts of Big Data

2014-11-July-OTB.jpgAt the start of any significant IT hype cycle, predictions abound. No matter what the trend, a seemingly endless array of vendors, experts and analysts alike line up to place their bets as to how this new movement will forever change the IT and business landscape.

Big data was no exception.

As an explosion of immense new unstructured datasets gave root to the big data hype cycle that now dominates so much of the ongoing IT conversation, scores of experts chimed in with opinions on the many ways in which this new megatrend would change the way companies do business.

Why Microsoft's Cortana is 14 for 14 Calling World Cup Matches

2014-11-July-Paul-the-Octopus-Hat.jpgUpdate: Germany defeated Argentina 1-0 in extra time to win the 2014 World Cup at Estadio do Maracana in Rio De Janeiro yesterday — boosting Cortana's record to 15 for 15.

Celebrity data scientist Nate Silver, take a seat. You too Google, machine learning gods.

Microsoft’s Cortana, the Siri equivalent on the Windows phone, has called every FIFA World Cup elimination round match correctly. That’s right, she’s 14 for 14.

On Wednesday she correctly predicted that Argentina would beat the Netherlands. In Tuesday’s game she said that Germany would beat Brazil. And as you keep going back through each game in the elimination round, you’ll see that she was right over and over again.

Big Data Bits: MongoDB Edition + There's a Prize Inside

2014-03-July-Prize-Inside.jpgSmall pieces loosely joined in a non-zero sum world.

Write that phrase down and wrap your brain around it because that’s how the vendors who are shaping computing’s next platform are thinking. It’s not about “I win, you lose,” but about how well we can play and build something together.

And though that idea was verbalized by Cloudera founder Mike Olson (who borrowed from David Weinbereger’s book "Small Pieces Loosely Joined") at MongoDB World this week, we got an idea of how it might play out in computing’s third era as we watched MongoDB’s customers talk about game-changing solutions they built leveraging the world’s leading NoSQL database and other leading and emerging technologies.

This Week: The End of Disruptive Tech + Google's Dive into Enterprise

Goodbye to Disruptive Tech?
Is disruptive innovation crossing the chasm or jumping the shark

Set Social Media Marketing Goals
Most B2B marketers don’t understand there are four stages to social media.

You Could Work in Montana, Too
Working from home in rural remote areas has perks, too.

IBM's Social Software Advance
Forrester loves them. Gartner does, too. Now, IBM's Connections gets another boost.

Google's Enterprise Foray
Google just entered -- and may have won -- the file sync and share market in the Enterprise

Hadoop Vendor to IPO?
What will MapR do with $110 million?

Real ROI From Social in 5 Steps
Reap the Most Out of Your Investment
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Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (02-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Forrester on Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join Forrester Research, Zoetis and CMSWire on July 9th at 10:30am PDT / 1:30pm EDT. Hear from Forrester's Anjali Yakkundi about the lastest digital experience trends.
 

> Reserve Your Seat Now

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Databricks' Spark Could Light SAP's Fire

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SAP HANA seems to have taken a bit of a public beating lately, namely because its creator, Vishal Sikka, and several other notable executives left the company.

And while some might speculate the Guinness World Record setting in-memory database has had its best days, there are very few facts to support that contention. In fact, we say the best may be yet to come.

After all, SAP HANA hasn’t yet infiltrated most Enterprises and SAP, as a whole, has become no holds barred, cloud-bound only lately.

Will MapR Be the First Hadoop Vendor to IPO?

2014-30-June-Wall-Street-Bull.jpgGoogle Capital doesn’t invest in that many companies, in fact, before today there were only six.

And when do they invest, they’re hardly silent partners.

“We have the capability to use our money, our time, our effort, our expertise, our brain power, and the Google brand to help build great companies,” said David Drummond, chairman of Google Capital. Drummond is also Google’s senior vice president, Corporate Development and Chief Legal Officer.

While that statement doesn’t tell us much about how quickly Google Capital expects to realize a return on its investments, the particular partner they assign to a startup may be telling.

This morning Gene Frantz, a general partner at Google Ventures, who specializes in late stage startups, takes a seat on MapR’s board.

MapR, for anyone who doesn’t already know, is a San Jose, Calif.-based enterprise software company that develops and sells Apache Hadoop-derived software.

Digital Ad Alliance Boss: We Can Police Ourselves

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The biggest challenge in mobile marketing may not be what the technology can do, but how the benefits of data-driven ads affect the privacy of the consumers they target.

Much has been said about the "creepy" factor of compiling information about your kids, location, financing and health. At the same time, studies show 70 percent of consumers prefer to see ads that align with their personal interest. 

Lou Mastria, executive director of the Digital Advertising Alliance, has been at the eye of the privacy hurricane for years while working in public affairs, government and the ad industry. He also holds a masters degree in public policy. In his current role, he reflects his industry-backed group's push for self-regulation of advertising practices. He's had plenty of success.

This Week: DAM's Link to Game of Thrones + SharePoint Shocker

DAM's Game of Thrones Connection
Managing your images, videos and rich media has much in common with the TV fantasy drama. 

Boost Identity with Social
Can brands target and personalize customer messaging through social identity?

Enterprise Mobility Showdown
Organizations recognize they need to integrate mobile apps with enterprise system and data.

Death of the Intranet?
Not so fast, say officials at Jostle.

SharePoint Shocker
Some SharePoint administrators have shocking disaster recovery plans.

Recapping MongoDB World
Feel like you missed out? You won't after reading this

The Future of B2B Ecommerce
The Tips You Can't Afford to Miss
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Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (25-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Hear from Forrester guest speaker Anjali Yakkundi about the lastest digital experience trends.
 

> Reserve Your Seat Today

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Nuxeo Platform Integrates MongoDB #MongoDBWorld

You don't have to look any further than the lines of people waiting to get into MongoDB's first user conference in New York City today to understand the popularity of the NoSQL database. So it's not surprising that savvy companies are trying to get in on the action.

Take Nuxeo, for instance. The open source content management system (CMS) just integrated its platform with MongoDB to offer "high performance, availability and scalability of content centric business applications." 

Here's What You're Missing at #MongoDBWorld

2014-24-june-mongodb-world.jpg

MongoDB is not your daddy’s database, and you probably didn’t learn it in college.

But chances are good if you work just about anywhere in the next few years, you’ll find it there. Ok, maybe not everywhere, but at least in 75 percent of enterprises, said Dwight Merriman, the company’s chairman.

If that sounds ambitious, it’s reasonably well-grounded. Consider there have been more than 7 million downloads of the Open Source database, that 10,000 plus are participating “in the product” in meetups, user groups and such, and that the company has over 500 partners including some pretty notable vendors like IBM, Teradata and SAP, as well as other up and comers like Cloudera, Pentaho and Red Hat.

MongoDB has come from its initial release in 2009 to become the fifth largest database in the world according to DB-Engines, just behind PostgreSQL, MySQL, Microsoft SQL Server and Oracle.

What’s its goal? “We want to become the leading database in the world,” says Merriman. “But that will take time.”

How To Cope With Anonymous Site Visitors

Digital channels are the best way to expand your customer base and reach new audiences in an instant. And we know that personalized marketing messages increase conversions via digital. But how do you personalize marketing content online for a prospect you know nothing about?

On average, 98 percent of visitors to a website are anonymous. These visitors don’t share contact information, and marketers don’t know anything about their demographics, preferences or interests.

That means 98 percent of your potential customer base is a mystery. What’s more, a brand’s website audience constantly changes as new campaigns are introduced, making it even more difficult for marketers to know exactly who is visiting a site at any time.

For marketers, anonymized site visitors make it infinitely harder to engage potential leads in a meaningful way and expand a customer base. Uncovering information about these audiences and anonymous leads, which can help marketers craft personalized marketing messages, is the holy grail.

Big Data Bits: We're Hooking-Up, But That's Not All

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Does an alliance or partnership between two tech companies have as much impact as a new software release? We wonder if anyone has ever done the calculations. If so, please share.

As for us, we’ve taken our valuation hats off for the day to report on the big data and analytics news, which is all about (surprise!) new alliances, new capabilities and new releases.

These Trends are Driving Structured Data Archiving

The growing use of Apache Hadoop, increasing data warehouse volume sizes and the accumulation of legacy systems in organizations are all factors fostering structured data growth. To manage it, organizations are being forced to look at data archiving and how to get non essential data out of mainstream enterprise applications.

The findings appear in Gartner’s first Magic Quadrant for Structured Data Archiving. This is the first time that Gartner has produced such a Magic Quadrant, which features 13 vendors in total including the four leaders.

While many enterprises are yet to embrace data migration and archiving, Gartner estimates that migration will represent about 20 percent of all information governance projects. To help enterprises do this, four vendors have emerged as the leaders in the archiving space: HP, IBM, Informatics, and Solix.

In this article, we will explore this quadrant and take a look at emerging trends and the market in general. In a second article, we'll take a deeper look at the leaders and what they are offering. 

 

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