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Big Data News & Analysis

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Zoetis and Forrester Research on July 9th at 10:30am PDT / 1:30pm EDT. Learn how marketing departments are evolving to meet the new web experience requirements of modern customers.
 

> Reserve Your Seat Today

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Davra Does Internet of Things Data in the Cloud

Startup Davra Networks has launched a cloud services platform to help networking equipment resellers make sense of all of the data potentially streaming from the Internet of Things (IoT).

Called RuBAN, Davra's new cloud service will help connect potential IoT devices to a business intelligence platform that can analyze the data.

Davra CEO Paul Glynn sees wide applications for the product, which can help managers in industries as diverse as transportation, agriculture and telecommunications to monitor and manage their products and services remotely. 

Can Microsoft's Newest Azure Service Help Change the Future?

2014-16-June-Zoltar.jpgNo, Microsoft’s new boss, Satya Nadella, hasn’t gone loopy on you.

But today the world’s largest software provider unveils a cloud-based, big data/analytics solution to help enterprises predict the future and to react to it -- ahead of schedule -- thereby increasing the odds of achieving a desired result.

“It’s been cooking for a while,” said Eron Kelly, general manager of the company’s data platform division. 

“It,” to be more precise, is a Microsoft Azure Machine Learning service, AzureML, that helps enterprises apply advanced analytics to big data to forecast and take action on what is yet to come.

Acquiring Customers Amid the Social Babble #SDLInnovate

You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter.

That was the landscape  Liz High, vice president for global insights and analytics at SDL, explored at her company's Innovate event in San Francisco. More specifically, the workshop was titled: "Social Intelligence: Drive Customer Acquisition While Increasing Customer Spend." 

"When you think of social media, it's the most brilliant data set in the world," said High. "The whole way we think of social media is getting to the data that matters."

This Week: Who Cares About E-Commerce? + 6 Rockin' Enterprise Social Platforms

Customer Knows Best
Citing his own company's 'reinvention,' SDL's chief said failing at customer experience is not an option

Still Care About E-Commerce?
It was all we could talk about 10 years ago. Numbers tell a different story today.

Enterprise Social Kings
New kids. Old kids. And the capabilities that make these six enterprise social platforms lead the Forrester pack. 

Transparency Rules in Enterprise
If people know what’s in it for them, they are more likely to get involved with your Enterprise Social Network tool.

Big Lessons for Data
Big data is no longer the sole domain of big companies.

Sync & Share on Public Clouds?
EFSS provider Egnyte will now leverage Google Cloud Services to store client files.

The Future of B2B Ecommerce
The 3 B2B Tips You Need to Know
Learn how they did it

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World Cup Data ... Visualized

2014-12-june-world-cup.jpg

As we've noted before, people think in pictures, not Excel spread sheets. The human brain doesn’t react well to seeing millions of lines and rows of data.

And in the age of big data and analytics, where gleaning and reacting to insights faster than the competition can make the difference between winning a market or perishing, avoiding disasters or falling prey — and even saving lives or losing them.

It’s no wonder companies in the data visualization business are booming. Take, for example, Tableau. In just one quarter, the market leader landed 120 deals in excess of $100,000 and added 1,800 new customers. The company also reported that it has exceeded more than 1,000 cumulative customer accounts using Tableau Online for analytics in the cloud.

IBM Boosts Public Sector Muscle, Slashes SoftLayer Prices

IBM is opening two new cloud services data centers for the government and also upped its game in the server space by slashing the prices of multiple cloud services.

Unlike Amazon, Google or Microsoft, which like to boast about cloud service price cuts, IBM takes a different approach and announced the SoftLayer price cuts very, very quietly.

Dig into Your Data to Delight Your Customers #SDLInnovate

2014-12-June-Mark-Lancaster.jpg

When preaching the gospel of customer experience management, it helps if a CEO has transformed his own company as Mark Lancaster has changed SDL.

Lancaster opened his company's conference in San Francisco today -- the third in a series of five global events -- with a sermon on the importance of analyzing data to better understand and serve customers.

He began by noting he led SDL's own  "reinvention" in that area last year, building a company that now competes with a suite of products in analytics, social, documentation, campaign management, e-commerce, web, mobile and other areas.

Breaking News: Vishal Sikka Grabs Infosys' Top Job

Did we call it or what?

Vishal Sikka just confirmed via Twitter that he will be leading Infosys into the future.

The Stanford PhD who, up until early last month, was an executive member of SAP’s Board and is widely credited for bringing Guinness World record breaking database SAP HANA to life, has now accepted the challenge of leading Infosys, the $31.1 billion global provider of business consulting, information technology, software engineering and outsourcing to a new level of greatness.

Sikka will be the Infosys’ first non-founder CEO.

Open Source Search Goes Commercial

In early June the open source search business arguably came of age when Elasticsearch closed on a $70M tranche of Series C investment funding. Elasticsearch is supported by both an open source search community and a commercial search business. In November 2012 the company received $10M in a Series A investment funding which was followed by a further $24M in a Series B funding in February 2013 -- making the total of investment funding now $104M.

Series C funding is usually seen as a substantial level of endorsement of the future of the company by the venture capital investment community. The next level, Series D, is seen as a prelude either to an Initial Public Offering or a trade sale.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Jun-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Webinar: Agile Marketing -- Creating a New Generation of Enterprise Digital Experience
Join CMSWire, Forrester Research and Zoetis as we explore how digital marketing departments are reinventing themselves to become more agile and deliver better experiences. This is an exclusive one hour webinar on July 9th.
 

> Reserve Your Seat Today

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Globys Claims It Goes 'Beyond A/B' Testing

A/B testing is a key tool for marketers. Now big data analytics provider Globys has announced a new kind of big-scale, machine-learning testing that it says can increase mobile customer retention by ten percent or more by going beyond A/B testing.

Called Mobile Occasions, the company said its solution gives marketers new capabilities for experimentation and machine learning. It is intended to apply scientific methods to automatically test, adapt and scale marketing treatments.

Globys describes itself as a "big data analytics company that specializes in contextual marketing and reporting for telecom and financial service providers."

 

How to Get Value from Your Business Data

Here's an interesting concept to consider: If 80 percent of the data your enterprise is using was created in the past year, it means your enterprise is created four times more data in the past year than in its entire history before then.

That’s pretty good, right? Sure it is ... but only if you can get useful business insights from that data.

So how do you do that? Southard Jones, vice president of product strategy at Birst, is unambiguous about it. You need to focus on the business user, he said.

5 Lessons About Big Data from Big Companies

2014-9-June-big-data

Big data is no longer the sole domain of big companies.

As the perception of big data moves from futuristic hype to real-world opportunity, the promise of improved decision making, increased operational efficiency and new revenue streams has more organizations actively engaging in data analysis projects than ever before.

That no longer just means more enterprise organizations, either. Midmarket companies are jumping on the big data bandwagon in a big way.

In fact, a recent survey by Competitive Edge Research Reports indicates an astounding 96 percent of midmarket organizations are either already in flight with a big data initiative or plan to start one in the next year. That’s a whole lot of companies whose big data projects are either going to sink or swim in the very near future.

This Week: Microsoft as Collaboration King + De-Junking Content

Don't Lose Your Marketing Vision
Sure, you've got marketing automation. But you can't abandon your strategy

Google Brain?
We're only about 15 years away from computers handling natural human language and experiencing emotions, a Google exec said.

Hey, Yammer, Let's Collaborate
Microsoft's "document conversations" for Office 365 combines Yammer and business document collaboration.

Microsoft Plays Numbers Game
Cisco and Microsoft each claim to have the best enterprise collaboration software. But Microsoft's first-quarter numbers ended the argument, for now.

Simply the Best?
SAP was all about keeping things simple and making things free at its annual conference this week. Meanwhile, its former HANA chief may soon have a new gig.

De-Junk Your Content
You need to be smart about what information you keep and how you keep it. 

Get a Real ROI From Social in 5 Steps
A 5 step plan to help you get the most out of your social investment.
Download the White Paper

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