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Big Data News & Analysis

Is IBM's Watson Analytics All That?

2014-17-September-Computer-Watson.jpgIf we got a dollar every time someone told us that they’re democratizing big data, we’d have a hundred dollar bills, and that’s just so far this week.

So when an IBM representative sent a note saying that it was making Watson Analytics available to everyday business users to let them ask questions in plain language and get big data informed answers back in short order, our hearts didn’t patter too much. Even when they said we could try it for free.

After all, we’ve sat side by side, live and in person, with vendors who make big, big data analytics promises. And when we’ve said “Show me, turn me into a data scientist, big data analyst, heck, even novice user,” they haven’t been able to do it.

And maybe it’s us, but more than likely, here’s the deal -- in most cases, these vendors don’t include people like us (non-data workers) as citizens of their democratic, big data republics. And that’s fine, as long as we define that from the start.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (17-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

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The Accidental Analyst

2014-15-September-Double-Vision.jpgIt’s no secret that the use of data analysis as a means to improve decision making is increasingly becoming a requirement for companies that want to remain competitive and employees that want to remain relevant. With that in mind, let's take a look at your most popular, most overworked and quite possibly, most important co-worker -- the accidental analyst.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (11-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: 2014 B2B Marketing Analytics

Join CMSWire and Demandbase on September 23. In this one-hour webinar, discover how B2B marketing analytics impact on your data.
 

> Register Now

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Beating the Spreadsheet Blues

Remember the old days when it seemed that all you need to know from your computer is how to save a Microsoft Excel file? If you are a marketer those days seem rosy compared to what’s happening in digital media. 

New ways of capturing data has introduced challenges in inspecting data and developing models.  Marketers with a limited knowledge of traditional query language must access data. And as I wrote in the post, How Marketers Can Get A Better Handle On Their Data, new markup language elements raises the number of ways data can be associated with web and app elements.  This has increased the ways the data can be used in calculations for desired results.

Because of this new data challenge, analytic solution providers have created a number of options to simplify data usage.

Alteryx and Tableau Redefine Analytics #data14

Yesterday’s BI tools just don’t cut it. In today’s world the margin of time between data and decision needs to be instantaneous, or as close to that as we can get. The longer it takes to process information and glean insight from it, the more you can lose.

Data can do more than help companies win sales. It can also save lives.

But it can only do this effectively if a data scientist or data analyst can process all of the information, gather all of the necessary data and make it useful, or present it to decision makers visually so that a viz can speak for the data, tell the story and make decision making easier.

Is Tableau a Canvas for Innovation? #data14

2014-10-September-Tableau.jpgUnleash creativity and the world will never be the same.

The words could belong to Walt Disney, Steve Jobs, Pablo Picasso -- but they were coined by the CEO of Tableau, a fast growing software company. It trades on the NASDAQ under the ticker symbol DATA.

Addressing a sold out audience at Tableau’s user conference being held in Seattle this week, CEO Christian Chabot proclaimed that the next wave of computing will be less about automating the routine and more about discovering and leveraging “the tremendous creative potential of our minds.”

Personalization in the Age of the Marketing Cloud

2014-05-September-You.jpgDigital marketers are under pressure to deliver personalized experiences, but what does personalization really mean?

True personalization is about delivering a completely contextually relevant experience at the 1:1 level. By collecting consumer information across all channels, digital marketers can create a holistic profile for each consumer, enabling the marketer to deliver that optimal and personalized experience.

Whether you’re just starting out, or you need a refresher course, here’s a breakdown of a few common techniques that marketers use to deliver personalization.

DataStax Gets Cash to Leave Oracle in the Dust

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Ask DataStax co-founders Jonathan Ellis and Matt Pfeil who their competition is and they won’t put a single NoSQL database provider on their list.

“It’s Oracle,” said Ellis. “We are displacing it as fast as we can,” adds Pfeil.

The pair is sure that the database that Larry Ellison helped build 37 years ago can’t handle today’s workloads. It can take Oracle five to seven minutes to execute the same query that DataStax’s enterprise version of Cassandra can answer in milliseconds, according to the pair.

Are Hortonworks + Hive Community Paving Hadoop's Future?

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Marry a big vision and a vibrant open source community and you’ll get something pretty special. In this case we’re talking about delivery on the Stinger initiative, which teamed engineers from Hadoop distro provider Hortonworks with more than 140 developers to advance interactive SQL querying ability on Apache Hive at scale in pure open source.

The initiative, which was completed in April, brought together over 390,000 lines of code contributed by developers from 44 companies, to provide business analysts and data workers with one powerful engine for SQL queries on big data sets at speed and at petabyte scale.

It does something that other big data solutions like it do not do: it gives users a single, simple tool to use for either interactive or batch processing.

Key Drivers of Analytics Success

2014-03-September-Jackpot-Winner.jpgOrganizations have hit the jackpot of data. With unprecedented visibility into every type of data, organizations across every vertical -- be it healthcare, retail, manufacturing or finance -- are turning to analytics to make well-informed decisions and bring value to their bottom lines.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (03-Sept-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: Making Customer Journeys Work

Join CMSWire and Totango on September 16. In this one-hour webinar, learn the critical processes to create customer journeys.
 

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Why Your DAM Will Be Obsolete

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Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade. With the evolution of these technologies, we have fundamentally moved from a basic client-server model of computing to a highly distributed, scalable, contextualized and scrutinized computing environment. But how does this concretely affect the future of Digital Asset Management?

Get Ready for the Datapocalypse

2014-28-August-Maskatron.jpgToday’s data is bigger, stronger and faster. The increasing complexity of data is pushing organizations toward a tipping point -- those that harness its value will excel, those that don’t will fall behind.

But becoming a data-driven organization is no longer just a smart way to build a competitive advantage -- it's a necessity to survive the pending Datapocalypse. As everything from fridges and thermostats to cars and factories produce more and more data, organizations need to be able to quickly analyze and act on it or risk catastrophic damage.

IBM Pumps Up the SoftLayer Data Volumes

IBM is pumping up the SoftLayer volume again, this time with the announcement that it is opening a new SoftLayer data center in Australia, with another due to be opened later in the year. It also announced the availability of new bare metal servers that can be deployed in less than 30 minutes and billed by the hour.

The latest SoftLayer data center continues IBM’ push into the Asia Pacific region with hybrid, private and public cloud environments, while the introduction of bare metal servers will make this kind of cloud deployments cheaper and easier to install.

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