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Big Data News & Analysis

Your Crib Sheet for Microsoft's World of Data

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When Microsoft CEO Satya Nadella and his data team took the stage in San Francisco on Wednesday to talk about the company’s strategy, they used a few terms that are not yet in the vernacular. But they soon will be.

And while you’re certainly welcome to figure out what they are and, more importantly, what they mean once you hear them, we figure that, at least some of readers, will want to be among the first to use them.

Allegiance Wants to 'Change the DNA' of Customer Experience

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It isn't always pleasant to acknowledge the negative. But the data didn't lie — and HireVue reports it revealed a story of customer dissatisfaction. 

Porter Williams, director operations and client services at HireVue, a 150-employee human resources technology provider, told CMSWire a quarterly survey showed a high level of discontent among customers migrating from the company's old platform to a new one.

“This set of unhappy customers represented 20 percent of our customer base,” Williams said. “And most were up for renewal. A huge percentage of our customer base might have defected if we had been oblivious to their concerns.”

Instead, it addressed them — with the help of customer data insights from the Allegiance Software customer experience platform. It’s one reason South Jordan, Utah-based Allegiance has been able to increase its workforce 50 percent the past couple of years to 115.

Why Microsoft's Reign Will Continue

Leave it to Box CEO and chief Microsoft critic Aaron Levie to spread the word, check out his tweet yesterday:

Obviously Levie was tuned into the same Microsoft Customer data event as we were, and we agree with his conclusion -- Microsoft has an impressive (data) play.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (16-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

7 Key Features of Customer Community Platforms
Understand the benefits of customer communities, assess your readiness, and choose the right community platform.
> Download the Guide

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Manage Ad Hoc Analytics Requests Before They Bog You Down

Five Ways to Decrease Ad Hoc Analytics RequestsIn my first job as a web analyst in the late ‘90s, I worked in an IT department of a large telecommunications company. The analytics team consisted of me and another person who was part time. We worked out a pretty good process of providing standardized reporting to about 40 marketers, content editors and executives on a monthly basis.

This system would work great until our manager would stop by one of our cubes with a time-consuming, ad hoc request that would throw off our timing and perfectly tuned schedule.  The requests weren't necessarily difficult -- like running a geolocation visit report based on a specific date range -- they just came at inopportune times and would throw our schedule off. We called these random requests “drive bys.”

Gartner's 10 Technologies That Make Government Smarter

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You may think it's an oxymoron, but Gartner says it is possible to have a smart government. The temptation to be facetious is pretty strong here, but after initial skepticism, we found that what Gartner was talking about is 10 different technologies that can make government more efficient.

Smart governments, Gartner says, are governments that integrate information, communication and operational technologies across multiple domains, process areas and jurisdictions to generate “sustainable public value.”

By using these emerging technologies, which were identified at the recent Gartner Symposium/ITxpo in Dubai, the taxpayers should get some bigger bangs for their bucks.

Finding Revenue in the Marketing Automation Minefield

Technology without the right strategy just means we do more of the wrong things faster.

That's what Dr. Natalie Petouhoff, vice president and principal analyst at Constellation Research, has learned working closely with chief marketing officers.

"Software has the potential to create and drive revenue when it’s attached to the right strategy," Petouhoff told CMSWire shortly after she and Constellation released this month "Data-Driven Marketing Campaign Optimization." (Snapshot).

Marketers can navigate through the minefields of data and software, Petouhoff said, by enlisting the help of tech-savvy colleagues, keeping a close eye on competitors and by managing the omnichannel world by knowing your customers' preferences.

Dream On Salesforce, SAP Prez Unimpressed by Your Threats

Dream On Salesforce, SAP Prez Unimpressed by Your ThreatsSAP is too classy to laugh at Salesforce president Keith Block’s pretentious remarks, as he runs from city to city saying things like “You’re going down SAP.”

“It's great that Salesforce.com has aspirations to be bigger than SAP,” said Steve Lucas, president, SAP Platform Solutions. “But ultimately we don't care what competitors think, we only care about what our customers and partners think and how to make them successful.”

“If we stick to that,” added Lucas, “we will win.” 

MapR Ups Its Hadoop Game with Databricks' Spark

For now, MapR seems to be sitting on the sidelines of the “My Hadoop distro is better than yours” game, and as Jack Norris, the company’s CMO puts it, “we’re concentrating on doing what’s best for our customers.” (Who wouldn’t say something similar?)

It’s with that in mind that they announced today the addition of the Apache Spark stack to their distribution. Norris says Spark will add speed, programming ease and real time processing abilities to their current offering. 

It's Official: Forrester Says Campaign Marketing Is Dead

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Campaign marketing is dead. Long live contextual marketing.

That's the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy.

Explaining the change, the influential Massachusetts research house insisted that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer databases and personalized content delivered contextually throughout the customer life cycle."

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (9-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Featured Webinar: Deliver Best in Class Mobile Customer Experiences
Mobile accounts for almost 40% of daily media interactions. Deliver the best experience possible.
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Teradata's Big Data Play Changes the Game #TDUniv

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Everything Teradata does centers around one thing — helping its customers get knowledge and value out of their data. It’s been that way since 1979 and it’s not likely change, even as the kinds of data and the ways of wrangling it do.

“Everyone wants to outsmart the competition,” said Imad Birouty, program marketing manager at Teradata.  That’s why Teradata boasts that it continuously innovates to empower its customers with the technology, analytics and tools they need to make that happen.

Big or fast, structured, unstructured or semi-structured, whether it comes from the Internet of Things (IoT) or an enterprise resource planning system, Teradata gets data and it's got you covered. The company brings logic and order to data, no matter how great its volume, velocity or variability or where it lives, in Hadoop or a data warehouse. Not only that, but flexibility is built into Teradata technologies to accommodate users with varying skill sets and developers with their choices of languages and tools.

This morning at Teradata Universe in Prague, Teradata announces three game-changing innovations that deliver unprecedented analytic power, breakthrough speed for analytics, and cross the big data chasm.

Cloudera's Got a Big Data App Store (Sort of)

We can’t remind you often enough that Apache Hadoop is still an emerging technology. Not just that, but that it takes education, training, time and experience to build tools that work with it.

In a world where carpetbaggers sell training courses that teach you to master Hadoop in a day, it’s no wonder that there are cowboys who actually believe that the tools that they’ve built work like a charm.

And that there are Enterprises that buy them.

Who gets the blame when they fail? Everyone, the tool provider, the underlying technology, and the Big Data industry in general.

Pivotal Stakes a Claim on Computing's 3rd Era

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Just before Pivotal CEO Paul Maritz left his former job at VMWare, he gave what might be called an “I have a dream” speech. He began by acknowledging that the Software Defined Data Center marketplace didn’t belong to VMware alone, and ended it with a vision for a company that he had yet to build:

"The story of how application development, deployment and operations is going to be reinvented is just as compelling, just as important, but has not been written. The participants in the creation of this story do not know how it will end.”

That company is Pivotal and every step it takes, every move it makes takes it closer to realizing Maritz’s vision.

Microsoft is No. 1 Software Vendor, Oracle Takes No. 2 from IBM

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With all the talk about Microsoft’s new CEO and the changes he is likely to bring, it is sometimes forgotten that the company is the biggest software vendor in the world. According to new figures from Gartner, Microsoft retained that crown in 2013, while Oracle muscled past IBM to claim the number two spot. 

That is one of the significant points from the Market Share: All Software Markets, Worldwide, 2013 report, which also notes that Salesforce has pushed itself into 10th position from 12th last year. This is the first time that a cloud or SaaS vendor has managed to make it into the top 10 list.

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