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Big Data News & Analysis

What's Behind Google's Encryption Moves

As part of the growing movement toward encrypting web data, Google announced this week that it will boost the search status of web sites that use HTTPS (Hypertext Transfer Protocol Secure) to encrypt data, shedding more light on its own motivations to lock and further anonymize  the web.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (6-Aug-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How to Personalize Website Content

Join CMSWire and Clickability on August 21. In this one-hour webinar, learn how to take effective steps to target content to individual website visitors.
 

> Register Now

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Big Data is Here: How About Actionable Insights? [Infographic]

By now everyone from your kid’s baseball coach to the Avon lady representative can give you an earful about how (big) data and analytics lead to better decisions. But if that’s the case, why are so many of us seeing so many lousy offers?

A few years ago we might have been able to argue that retailers, and other marketers, thought that big data was just a bunch of hype that didn’t actually lead to better returns. But we’ve come a long way since then.

This Week: Microsoft Loses with Google, Wins with Oracle

Make Customer Experience Seamless
The brands that can work out our new technology terrain will thrive.

Sharpen B2B LinkedIn Marketing 
LinkedIn the best B2B social media marketing avenue? Make the most of it. 

Google Docs Jabs MS Office 
Take that, Microsoft. Google Docs just got better at collaborating.

Collaboration, for Free?
A startup is offering a free service to add a Facebook-like collaboration tool to any web page.

Microsoft Owns Oracle
Oracle's big data customers are jumping ship for Redmond, Wash.

Big Big Data Marriage
Hortonworks announces a $50 million investment from HP, but it's not all about the money.

White Paper: The 3 Stages of Digital Marketing Maturity
Tame the complex problem of channel explosion and need for cloud speed.
Download Now

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Getting Big Data Smart with Nara Logics, Solix, Actian

“Big Data” and “Small Returns” are two labels you won’t find together in marketing literature all that often. But the reality is that’s exactly what many companies are finding as they venture onto the pastures of computing’s third platform.

The role of technology companies -- when they're not innovating -- is to make their clients’ journeys less painful and more valuable. We’re spotlighting three very different companies, Solix, Nara Logics and Actian, that seem to be rising to that challenge.

Q3/Q4 Planning: Top Marketing Technology, Social Business Conferences & Events (30-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited: How to Personalize Website Content

Join CMSWire and Clickability on August 21st. In this one hour webinar, learn how to take effective steps to target content to individual website visitors.
 

> Register Now

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Big Data Bits: Big Data Empowered

2014-29-July-Weight-Lifter.jpg

The analysts say that big data is maturing, that we’re no longer in an investigative mode and that instead we’re getting busy. Big vendors are buying start-ups to extend capabilities to their customers, we’re starting to run Hadoop on the Cloud, we’re using new databases to power activities we wouldn’t have dreamed of in the past, and so on. Want to know more? Read on … 

BlueConic Reemerges

Some spinoffs come off as a desperate ploy to hold onto audiences. Did we really need The Golden Palace after The Golden Girls finished?

Others hold their own next to the original. The Mary Tyler Moore Show came from Lou Grant. The Daily Show begat both The Daily Show with Jon Stewart and The Colbert Report.

BlueConic falls into the latter category. Four years ago, web CMS provider GX Software introduced it as a complimentary web engagement solution. In the years that followed, BlueConic broke off as an independent entity, received $3 million in Series A funding from Boston-based Sigma Prime Ventures, moved its headquarters and two of its chief executives to Boston.

So why don't we hear more about it?

OKCupid's Secret Formula for Finding Love Revealed

2014-28-July-couple-in-love.jpg

“We experiment on human beings,” so said Christian Rudder, co-founder and president of matchmaking site OKCupid in a blog post.

You might have thought that he and his colleagues work tirelessly as data scientists trying to help Romeos of this world find their Juliets … and sometimes, they do.

But they’ve done other things, too. Like tell their customers that they’re 90 percent matches when, in truth, the likelihood was closer to 30 percent.

Why’d they do that, you may be wondering. To test the power of suggestion is the short answer. And it turns out that it’s pretty powerful.

People who were told they should like each other did, even though statistically, that shouldn’t have been the case. “The mere myth of compatibility works just as well as the truth,” Rudder wrote.

Pivotal, Hortonworks and a New Hadoop Management Standard?

Gartner analyst Merv Adrian wrote an interesting blog post earlier this year titled “Hadoop is in the Eye of the Beholder.” In it, he posed an interesting question. What is Hadoop?

We’re not going to rehash his argument.  It’s a fine and even funny post. You should read it. But if you don’t, suffice it to say that he concluded that it’s not a question that’s easily answered. As a result, if you’re an enterprise that is “doing Hadoop,” “buying Hadoop,” or “shopping for Hadoop,” what exactly are you talking about?

Startup Offers Free Collaboration Option for Any Web Page

Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page.

Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html.

"Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and images and text, but it's more or less as it is. It doesn't change much. But adding a timeline to your site ... it lets you be more dynamic, add new content, refresh and be a little more interactive and engaging to the user."

Microsoft Kicks Oracle's Big Data Butt

Oracle CEO Larry Ellison must be feeling the heat, Forbes reports that the world’s highest paid CEO lost $1.9 billion of his wealth last year.

There, there Larry, no need for crocodile tears, you’ve got your very own Hawaiian island, an America’s Cup winning yacht, a 23 acre estate that is worth $200 million, as well as a dozen other homes in places like Malibu, Calif., Lake Tahoe, Newport, R.I. and Kyoto, Japan. Never mind the fleet of exotic cars and the golf tournament you own.

It’s no wonder that your company isn’t the market-maker it once was. With all those toys and an estimated $49 billion of wealth, who wouldn’t be just a little bit distracted?

This Week: Forrester's Digital Experience Wave + Yammer Aversion

No Leaders In Forrester DX Wave
Forrester says no one leads in Digital Experience Delivery Platforms. Are they right?

Master Customer Experience 
Customer experience is morphing once again. Better keep up

Do People Even Use Yammer? 
The problem's not in the product, but with adoption.

Microsoft Wins in Apple-IBM Deal?
There may be a silver lining for Microsoft after the big deal.

Who's Who in Internet of Things
These 10 are the industry's leaders, said a marketing influence platform provider.

The Next EFSS Leaders
Who will succeed in enterprise file sync and share -- and who will fade away?

Real-Time Analytics Made for Content Marketers
Why it's crucial for marketers to respond in real-time.
Download the White Paper

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Featured Research 

It's Not Just the Money, Honey: HP and Hortonworks' $50M Marriage

2014-25-July-Just-Married.jpgHortonworks announced yesterday that it has won a $50 million investment from HP.

But it wasn’t billed that way by either company. Instead the press release read “HP and Hortonworks Deepen Relationship focused on Enterprise Hadoop.”

The reason it was framed that way is pretty simple: HP needs a powerful data engine for HAVEn, its “open” big data architecture that incorporates Hadoop, Autonomy, Vertica, Enterprise security and a number of apps that can be built on the platform. As part of the relationship, Vertica will soon be certified by Hortonworks as YARN-ready. YARN is a key component of Apache Hadoop 2.

Hortonworks, for its part, wants to spread and wed its flavor of completely Open Source Hadoop as widely and as deeply as possible, and being closely integrated into HP’s popular analytics stack, as well as some of its other offerings, is a good way to do that.

But that’s not all.

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (23-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

CMSWire Tweet Jam July 24: Omnichannel Experience Challenges & Practices #CXMChat

We'll look at the variety of ways to communicate and collect feedback from customers across multiple marketing channels.
 

> Register Now

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