Bj Fogg News & Articles

In his opening keynote this morning at the J. Boye 2009 conference, BJ Fogg presented his views on why Facebook and Twitter are the rock stars of social media, and how they got there.

Weaving in psychology and behavior models into the conversation about technology and new media, Fogg introduced the notion of persuasion being all around us and tried to help the audience understand better how exactly it works.

Love it or hate it, Facebook is the #1 persuasive technology of all time. Here's how they hook us.

I'm here in sunny Denmark attending the 2009 J Boye conference where the presenters dig into many subjects, but one of my personal standouts is psychologist BJ Fogg of Stanford University's Persuasive Technology lab. Fogg is jazzed-up about how technology is used to influence our behavior. This has been his particular obsession since 1993 and by the looks of it -- in our age of social media platforms -- he's hit his stride.

Forget trying to modify attitudes, he says, this is too difficult to measure and may not lead to behavior change. Focus on modifying behavior -- it's measurable and closer to your real goals. This is how Fogg kicked-off the morning. Here's how he says you can do it.

The J. Boye Aarhus Conference is just around the corner. If you are headed there to soak up some new knowledge, by the looks of things you won't be disappointed.

Although originally a conference dedicated to content management topics, the gathering has evolved to include web strategy, user experience, online communications, information governance and more.

Experts in the Field

The list of speakers is lead by the opening keynote Design for Behavior Change: Why Facebook & Twitter Are Winning by BJ Fogg. Fogg is a researcher from Standford University where he has done cutting-edge research on the persuasive powers of software. He is listed as one of CNN Money.com's 10 new Gurus Your Should Know. Snazzy, eh?

Fogg's keynote focuses on how technology such as mobile and social media is influencing human behavior. Fogg will explain how three elements --  motivation, ability and triggers -- combine to influence human behavior and how social media sites like Twitter and Facebook leverage these elements.

The J.Boye Conference in Aarhus is gathering of practitioners. This means that many of the speakers come directly from the trenches and speak to you plainly about what they've learned. Some of the notable names include: Bob Boiko, author of Laughing at the CIO and The Content Management Bible, Shawn Shell, SharePoint Expert and Jane McConnell, Intranet and portal strategy specialist.

Sessions and Tutorials

If the speakers aren't enough to entice, the tutorials and sessions should be. Included in these are:

• Persuading People with Digital Media tutorial with BJ Fogg.
• Two SharePoint tutorials: A governance perspective with Martin White, and Managing a Successful SharePoint Project with Shawn Shell.
• And if you are going to learn more about Intranets, then you will want to attend Jane McConnell's tutorial, Intranet Governance: a powerful tool, where she will reveal for the first time the results of her company's 4th annual Global Intranet Strategies Survey.

Sessions run the gamut from Content Management Marketplace and Trends to Intranet governance, to social media, to a number of actual case studies and much more.

Taking place November 4th - 6th, the J Boye event is packed with best practices, lessons learned and advice from industry experts. If you haven't already registered, it's time to do so.

The Open Source Initiative has officially approved a pair of shared source licenses Microsoft recently submitted. This means the licenses in question are officially open source.

For those going, “Huh?” on account of the endless drama going down between Microsoft and the open source community, the OSI addresses that in a statement:

“In spite of recent negative interactions between Microsoft and the open source community, the spirit of the dialog was constructive and we hope that carries forward to a constructive outcome as well.”

The OSI acts as a kind of gatekeeper for Open Source Definition and its license review process. In July, the collective officially approved Socialtext’s Common Public Attribution License after nine months.

Formal evaluation of Microsoft Public License (Ms-PL) and Microsoft Reciprocal License (Ms-RL) began in August.