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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Feature
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
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News
#FORRCX sign in the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee at the Forrester North America CX Summit.
Employee Experience Is Now a CX Variable — And Most Brands Are Failing It
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A worker wearing a high-visibility safety vest and hard hat stands in front of an open industrial control cabinet inside a modern facility, inspecting electrical systems and infrastructure equipment. Metal cable trays, utility panels and safety equipment are visible throughout the clean industrial environment.
The Next CX Leaders Will Build Systems, Not Just AI
Large PEGA logo mounted on a wood-paneled office wall, featuring the company's white horse-head emblem with a teal accent above bold white lettering. Blurred plants frame the foreground of the modern corporate workspace.
Pega Launches Pega Customer Engagement Studio for Marketers
Man trying on shoes.
What Larry Joltin, the $500K Shoe Salesman, Can Teach You About Customer Experience
A group of nine skydivers forms a circle while freefalling high above a rural landscape, each person extending arms toward the center in a coordinated formation against a hazy sky.
How CMOs Build Brand Trust Across AI Search, Agents and Answer Engines
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
4 Contact Center Problems That Are Costing You Customers
Close-up photograph of a laboratory technician wearing blue gloves positioning a microscope slide beneath a microscope lens in a clinical or research laboratory setting.
AI Is Making Marketing Better at Watching Problems Happen
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Articles Tagged "Black Friday"

Editorial
Article
Customer Experience
Black Friday CX: How Retailers Can Handle Peak-Week Support Surges
Editorial
Article
Digital Marketing
Seasonal Email Strategies: Stand out on Black Friday & Cyber Monday
Feature
Article
Customer Experience
7 Marketing and Customer Experience Tips for a Different Holiday Season
Feature
Article
Digital Marketing
10 Insights From the Black Friday, Cyber Monday Numbers
Feature
Article
Digital Marketing
Is Black Friday Over Yet? A Marketer's Guide to the Data
Feature
Article
Customer Experience
Are You Spending Black Friday In Line or Online?
Editorial
Article
Digital Marketing
Have We All Had Enough With Black Friday?
Feature
Article
Customer Experience
Dear Marketers, Thanks for Ruining My Holiday Shopping Experience
Feature
Article
Customer Experience
#BlackFriday Tech Winners, #CyberMonday Deals
Feature
Article
Customer Experience
Retailers Thankful for iPads, E-Commerce and Record Sales [Infographic]
Feature
Article
Customer Experience
Apple's #BlackFriday US Sale Offers Gift Cards with New iPads
Feature
Article
Customer Experience
Microsoft, Apple Offer Discounts to Lure Customers #BlackFriday
Feature
Article
Customer Experience
How Apps and Social Media Will Color Black Friday
Feature
Article
Customer Experience
Windows 8 Off To A Slow Start In Stores and Online
Feature
Article
Customer Experience
LTE-Equipped iPad 4 and iPad Minis Go Onsale Today
Feature
Article
Mobile
Thanksgiving Online Shopping Boosts Black Friday Numbers
Feature
Article
Mobile
Black Friday, Cyber Monday: Rise of the Tablet
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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