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Brand Reputation News & Articles

Want to Keep a Customer? Report Advises: Handle Their Emotional Needs

By Barry Levine  |  Monday Jan 28, 2013   

Anyone who has badmouthed a company because a customer service agent badly handled their problem will not be surprised about the findings in a new report from AchieveGlobal. The study by the global workforce development firm found that emotion is the “key to building customer loyalty and advocacy.” 

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Twitter Insurance: Save Your Money, Invest in Your Employees Instead

By Marisa Peacock  |  Thursday Apr 28, 2011   

Auto insurance? Check. Homeowner’s insurance? Check. Life insurance? Check. Twitter insurance? -- Say what?

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