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Branded Content News & Analysis

What's the Value of DAM? Let Me Tell You a Story

Digital Asset Management, 2014-13-August-Puppets.jpgDigital asset managers often find themselves in the difficult situation of trying to explain or defend the arcane arts of DAM systems management to both business owners and asset creators. Business owners know they need DAM, but can have trouble justifying the resources to fully support it, let alone take it to the next level.

But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the business vision. This is a better story to tell than droning on about the importance of metadata (and yes, metadata is still important!).

How to Make Your Branded Content as Likeable as a Kitten

2014-3-June-harriett-by-Asa-Aarons.jpg.jpg

Think you have top-quality content? Maybe you do. But that isn't enough, according to Jonah Peretti.

"Quality helps, but quality isn't enough," the BuzzFeed  founder and CEO told more than 600 marketers at Lithium's recent LiNC conference in San Francisco. "Making shareable content is an art and a science."

And Peretti's got the numbers to prove it. At a time when most media organizations are struggling, Buzzfeed reaches 130 million people a month, putting it in the same league and MTV and CNN. And where do those people come from? The vast majority come from links on social networks.

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