Content Management Matters ™

With an Inc. 500 award for being one of America’s fastest growing companies, Bridgeline Software -- provider of the iAPPS web content management Suite -- is continuing their expansion into new markets by acquiring Indigio Group Inc., a web development company with a market presence in presence into Denver, Colorado and the Rocky Mountain region.

Bridgeline Software's Chief Technology Officer, Brett Zucker, has been selected to be a guest speaker at the 2008 Gilbane Conference, held in San Francisco from June 18 to June 20. He'll be part of a panel that will discuss the latest trends and newest approaches to managing web content and will also get to lead his own session on the future of online collaboration.

It's a rare organization that does not track at least a minimum set of web analytics for their customer facing websites. The problem is rarely that there's no data. Rather it's what to do with that information once you have it in your hands. More often than not, it's under utilized and probably finds it's home in that virtual pile on your desktop.

It doesn't have to be that way. There's an upcoming Webinar co-hosted by Bridgeline Software and the Gilbane Group that will show you how to better use your analytics data to make decisions and improve the customer experience, and in the end improve your bottom line.

Bridgeline Software is a provider of web content management software. They are moving in the SaaS arena offering a suite of products referred to as iAPPS. The iAPPS Framework and Product Suite is a combination of Content Management, Analytics, eCommerce and eMarketing.

Their newest release is iAPPS Analytics – the second release of products under the iAPPS Framework. Bridgeline says that this new product “enables a new intelligent form of "analytics-driven" content through the seamless integration of web analytics and content management”.

They also say this integration between analytics and content management is unique to the market. Well we say – uh, no…see Clickability for starters.

But we were still interested, so we went a little deeper.

Bridgeline Software has announced the release of its iAPPS® Content Manager, which is the premiere product in a set of four solutions on the iAPPS® Framework.

iAPPS® Content Manager is also the first web CMS product intended specifically to address analytics, ecommerce and emarketing needs surrounding web applications.

The solution marries a straightforward "desktop" interface to SaaS flexibility, meaning it can be as personal or as remote as you want it to be. Indeed, the Framework can even be licensed for use in dedicated locations, according to CNN Money.

No fresh offering is really an offering without AJAX: Content Manager's controls make generous use of it, making the interface robust and easy to use. Desktop-esque conventions also make the solution fully customizable and as personal as each user's needs and skill-set.