Bunchball News & Articles

Gamification is no game, as competition heats up between companies offering game-like techniques to increase customer and employee engagement. In its latest move to keep up with the accelerated pace of this field, Bunchball released this week the next generation of its Nitro gamification platform. 

IBM’s social software platform for businesses, Connections, is bursting with new features and add-ons. Now there’s one more, with the announcement this week by gamification vendor Bunchball of its first Nitro for IBM Connections. 

Gamification solution provider Bunchball has released Nitro for Salesforce, a product designed to enhance customer support services and sales teams engagement.

Can game-like techniques improve business problems like software adoption or sales productivity? Bunchball thinks so. The gamification solutions provider has announced two new product lines to motivate employees and customers.

The cynical technology journalist in me comes out when the topic of gamification is raised. First of all, “gamification” is a silly, made-up word. When I see it, I want to reach for my red editor’s pencil.

The other aspect of it that makes me look on the concept with a jaundiced eye is the way it’s being applied seemingly willy-nilly, often in exactly the wrong way.

 The JiveWorld 11 Conference brings several new tie-ups. Jive is getting together with Bunchball to add game mechanics to its offering, while Wrike will add its project management tool to Jive's store.