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Business Intelligence News & Analysis

How to Get Value from Your Business Data

Here's an interesting concept to consider: If 80 percent of the data your enterprise is using was created in the past year, it means your enterprise is created four times more data in the past year than in its entire history before then.

That’s pretty good, right? Sure it is ... but only if you can get useful business insights from that data.

So how do you do that? Southard Jones, vice president of product strategy at Birst, is unambiguous about it. You need to focus on the business user, he said.

5 Reasons Google Beat Apple to Become the Top Brand

2014-5-june-arm-wrestling-champ.jpgYou just can't block the buzz about Google. In the past few weeks, the company surpassed Apple as the world's most valuable brand, according to Millward Brown Optimor's 2014 BrandZ ranking.

It was a big blow for Apple, which had held the top spot for the previous three years. But Apple fell 20 percent in brand value in the past year to an estimated $147.9 billion. Even worse, there is a "growing perception that it is no longer redefining technology for consumers," according to Millward Brown, a New York City-based research firm.

Meanwhile, Google's brand value rose 40 percent from a year ago to $159 billion. Apparently it's pretty profitable to avoid evil, even as regulators here and abroad are taking a closer look to make sure that slogan is true.

What's behind Google's climb, beyond Apple's loss of founder Steve Jobs?

Google Wants to Tap Your Brain

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While the quest for the ultimate in marketing automation technology continues, I'm still struggling to get my email spam filter to work properly. But Ray Kurzweil, Google's director of engineering, says that more intelligent systems are coming faster than we think.

By 2030, computers will be able to handle natural human language and experience emotions, Kurzweil said in an interview with the Wall Street Journal this weekend. But that's just the tip of the iceberg. By 2045, we will attain "full singularity," he continued, which means that humans will be completely integrated with technology — with direct links to the cerebral neocortex.

Time for Domo to Come Out of Stealth?

2014-19-May-Heather-ZynczakData-driven marketing sounds promising. But what kind of decisions can be made if the data you use is more than a week old, has been picked through to fit into a PowerPoint or derived from only one data source?

Not very good ones.

Ask Heather Zynczak, Chief Marketing Officer at Domo. In her previous job she used to beg the IT department for data. When the report arrived every other week she was grateful to receive the "pathetic little scraps” of data inside, because it was all she could access.

European High Court Spanks Google

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Europe’s highest court just gave ordinary people the right to challenge Google over “irrelevant” or outdated search results. The court ruled today that individuals could ask Google to remove such search results associated with someone's name.

The case stems from a request by a Spanish citizen to remove information about the repossession of his home 16 years ago. The man successfully argued before the European Court of Justice (ECJ) that the outdated search results infringed on his right to privacy.

The ECJ ruled that individuals have the right to approach search companies like Google directly to request removal of information and, when the request is denied, "bring the matter before the competent authorities" to obtain, under certain conditions, the removal of questionable links from the list of search results.

If that wasn’t bad enough for search engine operators, the court also ruled that operators are responsible for any personal data it processes, even if that data appears on web pages published by third parties. In short, this means search engine operators are responsible for any information generated about individuals through search.

Microsoft Adds Predictive Forecasting To Office 365

Microsoft promised to bring analytics to a billion screens last February when it finally launched Power BI for Office 365. Starting this week, Office 365 users will be able to do both data mining and predictive forecasting.

According the blog post announcing the upgrade, users will be able to look into the future behavior of their products and business. And they don’t have to be data scientists either. 

Panorama's Necto 14 Helps Turn Data to Business Stories

Extracting useful insights from data is one thing. Understanding those insights — quickly and without the help of a data scientist — is another. That's why Toronto, Ontario-based Panorama Software developed Necto 14, an infographics-based business intelligence data discovery tool.

"Necto 14 introduces a new form of BI-related visualization, BI infographics," Panorama founder/CTO Rony Ross told CMSWire. Ross said these kinds of infographics are "extremely effective visualizations because they use familiar business visuals to aggregate huge amounts of data, and they speak the language of the organization."

Gartner Rates SAP Top BI Vendor, Notes Microsoft's Growth

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Just when you thought IT budgets were recovering, Gartner dumps a bucket of cold water on the notion — particularly in the business intelligence (BI) space. According to new research, spending on BI has stagnated again, and it doesn’t look like the situation will improve in the near future.

Gartner rated SAP as the biggest BI vendor by far, followed by Oracle, IBM, SAS and Microsoft. While Microsoft only ranks fifth, it experienced the most growth in the space in the past 12 months, the survey found.

The report shows that the BI market is increasingly dominated by big vendors who are happy to buy whatever technology they need to give them an edge, as is evidenced by the recent purchase of Jaspersoft, an open source businesses intelligence company, by TIBCO for $185 million. 

IBM and Fluid Take Watson's Big Data Smarts Shopping

Michael Rhodin  IBM Watson Group with Fluid Expert Shopper  app and  Brooke Aguilar VP Global Business Development Fluid.jpgFor those whose only association with IBM's Watson is its $1 million win on Jeopardy, that could be about to change. IBM announced Tuesday that it will partner with digital retail developer Fluid to turn Watson into ... a personal shopper.

Unfortunately you won't see Watson trying on lipstick in the aisles of your local shopping mall any time soon, but Watson will power Fluid's shopping advisor to offer personalized shopping tips.

IBM Tackles Customer Experience Through New Labs

IBM lead.jpgWhen IBM has a problem, it throws money at it. We already saw this with the skills shortage around big data and analytics. It is taking a similar approach to customer experience and designing engaging interfaces.

In case you didn't know, IBM has an experience design consultancy for clients to help them develop the most effective customer experience for their business. To improve that service, IBM is pumping $100 million into the service itself, is employing an extra 1000 people and is opening 10 new IBM Interactive Experience labs around the world.

 

Maybe Customers Should Choose: Privacy or Free Content

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With all the amazing content available for free on the web, why are customers surprised or upset that companies track your online behavior? Are they seriously "creeped out" that their web searches today drive some of the ads they'll see for the next few weeks? Why?

Does anyone think all that content is pure altruism?

Microsoft SQL Server Wins in a Big Data World

In-Memory OLTP Stored Procedures Based on Usage

While Larry Ellison was in the counting house counting all his money (or trophy homes), Microsoft engineers were hard at work spending thousands of hours building SQL Server 2014.

The new platform that’s being released to manufacturing later today will give Oracle users a boatload of reasons to consider ditching, what many consider to be, an overpriced database of a previous era.

Not only that, but it might give those who are considering SAP HANA for its in-memory capabilities and ability to glean insights from analytical and transactional data a reason to pause and look at Microsoft’s new release.

IBM's 3-Pronged Strategy: Data, Cloud, Engagement

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If it has been abundantly clear for quite some time that IBM is facing a number of significant challenges, it is also clear that Virginia Rometty is a woman that is able to face them. She’s never been one to bandy words, and her message to investors in this year’s annual report is no different. Going forward, IBM will be focusing on data, the cloud and “systems of engagement”. 

Usually, the annual report of any major corporation shares at least two of the qualities of drying paint: it takes a long time and it's not very interesting.

It's Easier than Ever for Your Customers to Ignore You

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Hey marketers: we're living through an age of unprecedented consumer power. If you don't adapt to that fact, you may not be in business long.

That's the simple message from Incite Marketing and Communications' recent white paper, "Peacekeeper, Navigator, Student: The Marketer to 2015."

The report was written by Nick Johnson, founder and CEO of Incite, and was put together after hours of conversations with senior brand executives from companies such as L'Oréal, MetLife, Wells Fargo and Sears/Kmart in addition to conversations from 1,000 other marketing executives from companies worldwide.

Brandworkz Adds BI Dashboard to DAM

Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.

The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.

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