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Business Intelligence News & Analysis

It's Easier than Ever for Your Customers to Ignore You

empowered consumer

Hey marketers: we're living through an age of unprecedented consumer power. If you don't adapt to that fact, you may not be in business long.

That's the simple message from Incite Marketing and Communications' recent white paper, "Peacekeeper, Navigator, Student: The Marketer to 2015."

The report was written by Nick Johnson, founder and CEO of Incite, and was put together after hours of conversations with senior brand executives from companies such as L'Oréal, MetLife, Wells Fargo and Sears/Kmart in addition to conversations from 1,000 other marketing executives from companies worldwide.

Brandworkz Adds BI Dashboard to DAM

Digital marketing is driven by data, and every component in marketing is increasingly enhanced by data analysis. This week, London-based Brandworkz improved its digital asset management (DAM) system with a self-service data analytics dashboard called Smarter.DAM that can be used to monitor marketing activities and campaigns as well as digital assets.

The offering, part of a partnership with Differentia Consulting, uses performance data from the cloud-based DAM platform and issues an audit trail and analytics through a single view of assets, marketing activities and campaigns.

IBM, Microsoft, SAP, SAS Lead Gartner's BI Analytics Magic Quadrant

Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms is one of the most dynamic quadrants Gartner produces. It reflects a market that is still growing and intensely competitive. However, all is not well in paradise.

Enterprises are looking to expand the use or even standardize their data discovery platforms for larger business intelligence (BI) deployments. But Gartner reports that many vendors lack the enterprise features around governance, administration and scalability that are required to do this.

Microsoft Brings Business Intelligence Tools to a Billion Screens

Or at least that’s the goal. And if anyone has a chance to achieve it in the near term, it’s Quentin Clark, the corporate Vice President of the company’s Data Platform Group, and his team.

Today the Redmond, Wash.-based company will announce the general availability of Power BI for Office 365, a cloud-based business intelligence (BI) service that gives everyday workers new way to work with data (big, fast and small) in the tools that they already know, namely, Excel and Office 365.

In other words, starting today, everyone can be a data analyst.

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

Google, IBM and the Battle for Automated Customer Experience

Google has pinned its acquisition strategy on data, analytics, robotics and artificial intelligence (AI). IBM is very focused in data analysis and levering its own AI technology, Watson, into other areas. All signs point to a looming battle between these two technology giants.

We Know What You'll Be Eating During the Super Bowl [Infographic]

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Hunches are good, but data is better, so says best-selling author Dan Pink. And in a world of big data and sophisticated analytics, why would you even want to go on a hunch, especially when there’s so much great data available?

Maybe because, in this day and age, huge volumes of variable data come at you with such great velocity that it’s difficult to get an accurate picture of what it’s telling you. Especially if it’s all loaded into a spreadsheet.

And, even if you’re OK with jockeying spreadsheets, chances are the people with whom you want to have conversations and collaborate about the data are not. When they see you coming at them with an Excel file, they’ll run the other way. Send the e-mail with an .xls attachment and they may “accidentally” delete without reading …

 

Is There a Theme to Google's Latest Acquisition Binge?

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Boston Dynamics, Nest and DeepMind. In the past month, Google has gone on yet another acquisition binge, spending at least $4 billion on a trio of startups that seem only loosely connected — robotics, home automation and artificial intelligence, respectively. Is there a central strategy, and what does it mean to the future of Google, the Internet of Things and Customer Experience?

Zettaset and MicroStrategy Deliver Secure, Big Data Insight #MSTRworld

hadoopornohadoop.jpgOK, so it’s not popular to say so, but Hadoop has some real big problems. Among them, the security vulnerabilities that exist “at every layer of the stack,” according to a blog post penned by Gartner analyst Merv Adrian.

So it goes to follow that the enterprises who turn a blind eye to those vulnerabilities might be headed for trouble.

That being said, companies who fail to identify data-driven insights and make decisions around them could be digging their own graves.

Altiscale has the RX for Hadoop Headaches

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Hadoop isn’t easy.

Sure, there are vendors out there who will tell you that it is ... Just take this course or that exam. Work with us side-by-side as we “elephantize” your Enterprise, and presto you’re a pro.

No, you’re not.

Not yet, anyway. Regardless of what any of the 268,000 hits you get when you enter the term “Hadoop training” into Google happens to say. And it’s not that these folks are trying to mislead you — they’ve put their heads and their hearts into encouraging and enabling the widespread adoption of Hadoop.

It’s just that becoming a master at Hadoop (Wikipedia definition: open-source software framework for storage and large scale processing of data-sets on clusters of commodity hardware) takes time, experience, trial and error and enough opportunities to generate a continuous record of success. But that’s not all. As a new technology with a vibrant Open Source community, Hadoop keeps changing, so it’s hard to keep up.

Forrester Names SAP, IBM, SAS, Microsoft Tops in BI

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The functions on business intelligence (BI) suites may have become standardized. But enterprises are still prepared to pay big bucks for products that will give them best-in-class data and insights.

In fact, Forrester maintains, enterprises are competing over the quality of the insights they can draw from their data and the customer experience they can offer customers or clients. The other key differentiator is the ability of those BI suites to integrate with legacy enterprise systems.

Polished! Documentum's Golden Crown is Shining

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EMC Documentum has worn a crown of gold in the enterprise content management (ECM) world for quite a long time. In fact, it’s hard to remember a year (if there was one) when analysts at Gartner, Ovum and Forrester didn’t all call the company a leader.

And a leader, it should be noted, is different from a strong performer, a challenger, a contender and a visionary, all terms the analysts apply to levels below "leader." A leader is a product that can already do it all (or at least the important parts) and that analysts recommend, almost without hesitation — a product like EMC Documentum.

EMC IIG Just Built Something Brand Spankin' New

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Walk into an enterprise conference room, say the word “archive” and everyone will duck out the door — unless they're lawyers, policymakers or paranoid. OK, maybe a few anal-retentive folks from IT and records management will stick around, especially if there’s a new product or service being introduced or rumors of an investigation.

Though the latter is the last thing anyone wants, it may be the only times these hard-working, too often unsung, archiving heroes see the fruits of their labor pay off.

After all, it’s because of their hard work that the CEOs who employ them can locate and easily access the critical documents and data they need to keep themselves and their companies out of trouble should questions of negligence, misrepresentation or wrong doing ever arrive.

So let's talk about what EMC is doing about this.

Big Data Bits: SAP HANA Propositions IBM Watson + 3 Hookups + 1 Offshoot

Big Data Bits: SAP HANA Propositions IBM Watson + 3 Hookups + 1 OffshootNot everyone’s hot and bothered by IBM Watson, but SAP’s HANA sure is.

The love child of SAP Chairman Hasso Plattner has taken to the company blog to politely coax IBM Ginni Rometty’s Jeopardy-winning cog (this is the term that IBM is beginning to use for cognitive technology) into a relationship.

“Isn't it a no brainer to get Watson to work on HANA?” writes Vijay Vijayasankar, Global Vice President at SAP Labs.

Privacy is Overrated: Ask Your Customers and They Will Tell

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Guess what? New research from IBM shows customers are willing to share their personal information, especially if they get something in return.

Excuse us while we yawn ... But doesn't it seem like anyone who ever signed up for something as innocuous as a store loyalty card could explain the same thing? How many people registered for a website during the heady dot-com days, just to get a free water bottle?

And don't even get us started on the phenomenon of too much information on social media, where everyone shares just about everything, for nothing but 15 seconds of fame in return.

So let's overlook the obvious, and see if there are any deeper insights in the research IBM released this week at the National Retail Federation's 103rd Annual Convention and EXPO in New York City.

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