Campaign Management News & Articles

Successful community engagement takes more than just a worthy cause. It helps to have a useful, collaborative platform from which to organize events, facilitate fundraising and track supporters’ behavior effectively. Launched in April, NationBuilder aims to be a new community toolkit that connects community organizers with supporters so that non-profits, political campaigns and other community organizations can spend more time engaging, building and making a difference.

Forrester (news, site) made an interesting forecast on how US marketers continue to effectively use one of the oldest engagement tools: Good ol' electronic mail. The good news is that no more cash is needed to keep the channel competitive with social media. The bad news, on the other hand, is that nobody seems to know what they're doing. We've got the tasty lowdown.

When you are doing well in the market, it's possible that you could just sit back and enjoy the fruits of your labor. But while you are sitting there drinking your strawberry daiquiri, the market is likely to be shifting and changes may be required.

Sitecore (news, site) understands this well. According to their VP of Product Marketing, Darren Guarnaccia, web content management has become a commodity, plateauing on functionality and UI. For customers, it has become frustrating trying to decide which Web CMS is the right one, when they all seem the same. So what do you do?

Sitecore's answer is to provide a solution to solve a specific problem. In this case, it's an Online Marketing Suite (OMS).