What do you need in B2B marketing this year? OK, we know. Sales. Leads. Conversions. ROI. Pats on the back from those occupying the C-suite.
But to eat those slices of cake, you need to be agile first, said Carla Johnson, principal at Type A Communications, a Parker, Colo.-based firm that provides marketing strategies.
"Why, how and what marketers need to perform in our roles has never changed so much or at such a significant rate as it is now," Johnson told CMSWire.
In this, the second part of our "2014 Must-Do" series, we look at B2B marketing. Yesterday, we discussed getting back to basics in Web CMS.