Carter Hostelley News & Analysis
| Tuesday Nov 26, 2013
At dinner the other night with a group of B2B marketers (sounds fun, I know) the conversation moved between discussing food delivery startups and ride sharing services, to all SaaS pricing, marketing automation and demand generation, all the time.
Now imagine you sell to B2B marketers and happened to be sitting nearby and listening in. Wouldn’t you have loved to pull up a chair and join our conversation? Sure you would. And maybe you’d have also wondered how to influence me or someone else at the dinner to recommend your company.
| Tuesday Oct 15, 2013
Do you think that only consumer brands such as Apple, Harley Davidson, Starbucks and Trader Joe’s have customers passionate enough to recommend their products or services without being paid or otherwise incentivized? Every company has brand advocates, even those that sell to other businesses.
| Thursday Aug 29, 2013
Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your email list, push via your website and hand off to the lead generation networks?
| Thursday Jul 11, 2013
You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte … and maybe it’s someone you've seen before, but once you've had a conversation you’ll always look at that person differently. Why? Because you've chatted, looked them in the eyes, traded pleasantries. It doesn't take much for you to form an impression.
| Monday Jun 17, 2013
Everything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts?
| Monday Jun 3, 2013
Just what are marketing executives up to on Twitter? And what does this mean for senior marketers and the companies that sell to them?
| Wednesday Apr 24, 2013
Any B2B marketer worth her salt can list the many benefits of blogging -- search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.
| Monday Mar 25, 2013
Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”
| Tuesday Feb 26, 2013
Let’s face it, social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts and, oh yeah, Google pluses. That’s not even counting blogging (or chasing down guest bloggers!). And it’s all with the hope of getting the word out about our company… and maybe generating some quality leads too.
| Wednesday Feb 13, 2013
We can all agree on the value of PR and B2B Marketing, but do we know the differences?
| Wednesday Jan 16, 2013
Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?
| Wednesday Jan 9, 2013
New data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers.
We don't buy it.
| Tuesday Dec 18, 2012
Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t hide under the covers any longer, it’s time to come out and face the truth.
| Thursday Dec 13, 2012
Holiday shoppers are deciding which brands are being naughty and nice. Do you know if your customers will be giving you a lump of coal this year?
| Friday Dec 7, 2012
We just downloaded last year’s Forrester Research report on "B2B Marketing Trends and Predictions for 2012." No, it’s not that we’re a year behind with our reading (we are behind, but not THAT behind!). It’s just time to think about 2013, and what that might hold for B2B social marketing.
And what better way to start than reflecting on how 2012 turned out?