Content Management Matters ™

In 1990, Rock the Vote was born. Soon after, Choose or Lose was created.

These MTV campaigns worked to "build the political clout and engagement of young people in order to achieve progressive change in our country."

More than a decade later, Street Team '08 takes the stage.

Whereas previous campaigns relied heavily on celebrity rock and pop stars to carry their message, today MTV is capitalizing on the popularity of citizen journalism to help them cover the 2008 elections.

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