Click Through Rate News & Articles

This week, Optify announced the results of a recent study of customer keywords’ click-through rates on search engine results pages (SERPs). The report, Changing Face of SERPs: Organic Click Through Rate, sought to create a new click-through-rate (CTR) curve so as to better understand if there is a correlation between organic click-through-rate and cost-per-click (CPC) value for the same keyword.

Web publishers should feel pretty special. Despite their fellow print publishers' concerns about their imminent demise, Web publishers are being catered to with new tools and applications that let them increase their presence on the Web along with increasing their revenues.

In the past few months, we've followed the progress of Quintura, provider of site search solutions for online content publishers. First, they released a free site search tool. Then, they debuted new features that maximized user experience and performance. Now, they have announced new tools and features that aim to help online publishers boost Click-Through Rates (CTR) on both banners and search result links.