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Cloud Computing News & Analysis

Big Data Bits: Cloud, Security, Power, Analytics Edition

Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use because the benefits of leveraging them are now both proven and obvious.

Rather than pontificate further, we’ll just bring you the notable news we think is worthy of your attention. 

HP Autonomy Adds Muscle to its Marketing Platform

HP Optimost Visual Test_ lead.jpgHP continues to build its portfolio today with the launch of Optimost Visual Test (OVT), a new self service A/B/n testing product that builds on the technology it acquired when it bought Autonomy. The technology aims to help marketers identify new opportunities more quickly. 

The introduction of OVT follows last October's launch of HP Autonomy’s new Digital Marketing Hub (DMH). OVR is, in fact, tightly integrated with DMH and adds considerable muscle to the marketing platform. 

8 Vendors Lead The Business Intelligence Market

The business intelligence landscape is fracturing as it evolves.

In a market once characterized by applications that covered all the bases, cloud computing and the availability of Software-as-a-Service means many vendors are starting to specialize in analytics, data discovery and visualization.

Out of this splintered market, the value of business intelligence applications is forcing vendors to focus on line-of-business support and ease of use concerns.

SAP Plans Layoffs, But It's Hardly Alone

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For anyone who doubts SAP AG will be laying off employees, we have news. “It’s true,” said Jim Dever, vice president of corporate affairs at SAP.

He can't say how many workers will be involved. It’s not a simple process.

In Europe, for example, the rules around cutting heads are very different than in the US. Not only that, but examining what skill sets will be needed and are available in house isn’t an easy task.

The company won’t necessarily be exiting lines of business. Instead, it might cut jobs that may be redundant and reduce headcount gained during acquisitions of companies such as Sybase (2010), Success Factors (2011), Ariba (2012) and 13 others it purchased since January 2011. Note that the layoffs will occur across the company and that we are in no way implying that employees gained through acquisitions will be targeted.

SAP: No 'Massive Layoffs' Planned for Workforce

An SAP spokesperson told CMSWire reports of "massive layoffs" are "simply not a fact" and that the 67,000-employee global software giant will have more employees by the end of 2014 than it does now.

"We are adding jobs in 2014," SAP's Andy Kendzie told CMSWire this afternoon. 

Tweets and news about a SAP workforce reduction swept the web today.

Ray Wang, an analyst for Constellation Research, stood by his tweet when contacted by CMSWire.

Microsoft's Mobile-First, Cloud-First Mantra Takes to the Enterprise

Microsoft owns the enterprise. Don’t expect it to be letting go of even the tiniest sliver anytime soon. In the last few months the world’s biggest software company has upped its data game, its analytics tools, its database, brought Office to the iPad and new Enterprise File Sync and Share (via OneDrive) capabilities to businesses.

3 Vendors that Make Information Governance Cool

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For passing the buck, there's nothing quite like information governance. It's an IT space in which everyone gets to blame everyone else and no one has to take responsibility for errors. The heart of the problem, Gartner says, is that it is difficult to measure and locate accountability and responsibility. 

But this traditional view of governance is changing. As organizations digitize their customer relationships, the way information is synchronized and shared with trading partners is becoming a core business responsibility. 

And these three vendors excel.

Microsoft Adds Predictive Forecasting To Office 365

Microsoft promised to bring analytics to a billion screens last February when it finally launched Power BI for Office 365. Starting this week, Office 365 users will be able to do both data mining and predictive forecasting.

According the blog post announcing the upgrade, users will be able to look into the future behavior of their products and business. And they don’t have to be data scientists either. 

Google Ups Its Cloud Game With Stackdriver Buy

Google Cloud Platform May 8 2014.jpgIn the latest twist in the ongoing battle for dominance in the cloud space, Google just announced it has bought Stackdriver, a cloud app monitoring service.

According to a statement from Google, Stackdriver’s technology will be pushed onto the Google Cloud platform. It underlines the company's ambitions to develop as a real challenger to Amazon Web Services (AWS).

Google has provided little information about the deal, but has said it will start working on integrating Stackdriver’s functionality into the Google Cloud as quickly as possible.

Demandbase Invests in B2B Marketers with Cloud Release

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The difference between B2B and B2C marketing is simple: all web traffic amounts to potential customers in B2C, and B2B relies on targeted audiences even down to a particular department within a company.

That’s how B2B digital marketing provider Demandbase sees it. Today, it releases its B2B Marketing Cloud, which it calls the first subscription-based marketing platform that helps marketers target accounts, plan ad spending and tie acquisition costs for target accounts to revenue.

In the new offering, Demandbase pulled together several solutions and introduced Performance Manager, a dashboard that brings ad impressions, website activity and CRM data into one unified view. 

“We plug into CRM marketing solutions you already have in place to make them more B2B enabled,” Chris Golec, CEO of San Francisco-based Demandbase, told CMSWire.

Governments Tighten IT Budget Purse Strings

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Selling IT to the government was never easy, but it's about to get harder. According to new research from Gartner, 26 percent of national and federal public sector agencies will be cutting their IT budgets this year, with the remainder reporting flat or slight increases to their 2013 budgets. 

There is one bright spot: If you sell SaaS deployments or applications, your chances of getting a foot in the door have improved. SaaS, it seems, has become the new darling of federal number crunchers.

GE Cuts Battered Box a Big Break

Battered Box got exactly what it needed today: a vote of confidence from Fairfield, Conn.-based General Electric Co. Just weeks after rumors circulated that the enterprise file sync and share (EFSS) start-up was delaying its highly touted IPO, GE announced plans to deploy Box companywide. The agreement could eventually affect most of GE’s 300,000 worldwide employees.

In a statement, Box said the agreement will empower GE employees to "intuitively collaborate and securely share files" from any computer, phone or tablet. 

These 8 Vendors Lead the ECM Market

Even though the enterprise content management (ECM) market is a mature one, vendors still struggle to meet rapidly changing business and worker needs. The rise of mobility, demands for easy collaboration and the push to provide better customer experiences are all emerging as market drivers.

Enterprises, meanwhile, continue to look to ECM to put content into the applications where it is most needed. According to new data from Nucleus Research, this is pushing vendors to develop strategies that are based around simplification and integration, wider user adoption as well as mobile and sharing capabilities.

Understanding the Financial Implications of a SaaS DAM

Understanding the Financial Implications of a SaaS DAMYou have spent the time gathering requirements and fully understand the needs of your organization and have determined that a SaaS DAM solution is the right fit for your company.

Before you sign that contract you may want to make a trip down to the accounting department to fully understand the financial implications of a SaaS DAM solution. And you should be prepared to make a strong argument for adding budget to your operating budget.

CRM Is More than Cool: It's Profitable

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Last month, Gartner said it right out loud: "Customer Relationship Management is Cool." This month it's following that up with data that shows the global CRM market is worth $20.4 billion.

The research also shows Salesforce is the single biggest player in the space.

However, there is also good news for SAP -- which remains the second biggest player, as well as Microsoft. While Microsoft only accounts for around 7 percent of the market, it grew a staggering 22.8 percent year-over-year and is heading toward a much, much bigger piece of the pie.

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