As founder and chief marketing officer of a Seattle-based business collaboration software provider, Brent Frei’s not only close to Microsoft geographically. He’s worked closely with the company on a business level -- and, particularly, he knows a little about new Microsoft CEO Satya Nadella.
“Since the recent re-org at Microsoft and possibly also before the re-org, Satya has been very active in reaching out directly to ISVs (Independent Software Vendors) like Smartsheet to prioritize how best to get the cloud ecosystem rallied around Microsoft,” Frei told CMSWire. “And, it's more than lip service. We've been in direct contact with the senior folks that have made rapid progress in addressing specific infrastructure areas that enable third party apps to successfully operate with their products at enterprise customers.”
So was Nadella the right choice to become the Redmond, Wash. software and technology giant’s third CEO?
“We Seattle-based companies have a big stake in a strong set of thriving technology anchor-titans,” Frei said. “Clearly Microsoft is a central figure in that set. There has been plenty of concern in recent years that Microsoft's slow pace and progress into the cloud was the front end of a long decline. Satya is likely the best of the choices I'm aware of to address that head on.”