Content Management Matters ™

We're all dressed up or down and off to go interneting. And by interneting, we mean we're going content consuming.

You're dressed up. I'm dressed up. So what we want to ask is: What's your content wearing?

No, this isn't your CMS trying to seduce you. It's a valid question. As we've discussed many times here, there's much more to content than management. You are what you wear or what you eat...or some such thing. And the same goes for your content. So let's talk about its personality.

The Web is showing us that in a great many areas of human endeavor the best intelligence lies in the network as a whole, rather than any one element.

Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media.

The Web allows us to marry collective intelligence with expert knowledge. This is an unbeatable combination.

The Web offers one of the most significant opportunities to communicators in modern history, but requires a total redefinition of what communications is.

Thunderhead, an enterprise communications firm, has just released a fresh version of Thunderhead NOW, its XML-based communications platform.

Thunderhead operates under the guiding premise that you only need one platform for all business communications. With that in mind, NOW boasts functionalities for campaign management (to sate the marketers), enhanced across-the-board management visibility (for management), and quantitative reporting capabilities (for Almighty IT).

A new study released by Avanade, Inc., a global IT firm, reveals that fewer than half of Stateside and Canadian businesses -- 45 and 49 percent, respectively -- are satisfied with the results of their existing collaborative and communication technologies.

These include intranet solutions, email and video conferencing services.

If for some odd reason you find yourself in Indiana this August, try to make Technical Communication 2.0, a half-day event on Web 2.0, technology and the workplace.

Perhaps coolest of all, the opportunity is free.