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Community Manager News & Analysis

A Look Ahead: Community Manager Appreciation Day 2015

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What runs for 24 consecutive hours in late January?

No, it’s not the Super Bowl pre-game show -- although that certainly comes close. It's Community Manager Appreciation Day (CMAD), which will take place Jan. 26, 2015.

In a blog post that established the first CMAD in 2010, industry analyst and founder of CrowdCompanies Jeremiah Owyang called for the event to take place on the fourth Monday of January. The purpose, according to Owyang’s post, is “to pause, recognize and celebrate the efforts [of] community managers around the world to improve customer experiences.”

So You Want to Be an Online Community Manager?

2014-11-November-Flock.jpgBecause I write a lot about online communities and online community management, I've had people ask me, “I’d like to make a career change into community management. Where do I start?” The first thing I tell them is that I’m not a community manager. But I quickly follow by saying that I work with community managers and that they’re the target audience for much of the content I develop.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

Start Your Community Relationships with the First Hello

2014-13-August-Welcome.jpgIt’s the first day of your new job. You’re so excited that you barely slept the night before.

And then you arrive at the front desk.

The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive. You're sent to the waiting area, and sit reading outdated issues of magazines.

Does this look like the start of a healthy, long-term relationship?

Give Thanks (Or a Bonus?) to Your Community Manager Today #CMAD

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Show your community manager a little love today. After all, it takes a lot of dedication, good judgment, empathy, communication skills, organizational abilities and flexibility to effectively connect people with people — and besides, it's Community Manager Appreciation Day.

Just don't say, "Thanks for tweeting and posting to Facebook all day." The job goes way beyond posting updates, engaging with fans and handling customer service issues.

"A community manager is the person within an organization why knows how to get people to do stuff without telling them what to do," explained Rachel Happe, a principal and co-founder of The Community Roundtable. Think about that for even a moment, and you'll likely agree that a job as a community manager is complex indeed.

Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor Chats

Customer Experience,Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor ChatsIt's not entirely clear if humans are changing social media or if social media is changing humans. Perhaps a little of both. Hashtags have permeated the way we find information, while Twitter leverages the power of their ability to deliver real-time updates in times of crisis. 

The Maturation of Community Management: Moving From Art to Science

State of community mgt, community roundtable, cxm Quick, what does a community manager do?

Having a hard time answering? You’re not alone. The Community Roundtable’s latest report seeks to correct that.

Two Rules of Community Engagement - The Secrets of an Evangelist

Formation of communities is one of the many ways that distinguish humans as social creatures. Communities generate and preserve a common set of value systems that are important to the group. This creates a sense of belonging, dedication and commitment essential to a successful community. 

Introducing the Community Director

The past few years have been good for community managers. Community managers have been able to transform themselves into company listeners, social enablers and company customer service liaisons. But the community manager has a growth problem -- in that there hasn’t been anything for the community manager to aspire to -- no corporate ladder to climb. Until now. Introducing the Community Director. 

New Sprout Social Tool Helps Brands #BePresent on Social Media

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.

Thank You for the Mention, Like + Comment! Community Manager Appreciation Day

Marisa Peacock is the duly designated community manager at CMSWire, and we want to say thank you for her valuable time and the inspired work she does in extending the CMSWire circle ever wider on this special day. It's Community Manager Appreciation Day! What? It's a real thing!

A Year in the Life of a Social Media Strategist - Revisited

Last year we summarized the trajectory that the position of social media strategist has taken. We said that “the career path of the social strategist will continue to be limited as long as companies undermine the role of social media within the enterprise.” One year later, does this still hold true?

Modern Intranets Need Social Baked In, Not Sprinkled on Top

Around a year ago, several reports came out that highlighted the lack of employee desire for social features in workplace intranets. What a difference a year makes. 

Building a Social Media Team: the Social Strategist

Last time in our Building a Social Media Team series, we discussed the community manager. A community manager is necessary, but it is not the only role that’s important in a social media team. This week we take a look at the social strategist.

Building a Social Media Team: The Community Manager

Social Media has evolved from its beginnings as a recreational pastime into a tool for communication, social activism -- and of course, business. While even the most conservative organizations are incorporating social components into their operations and strategy, many continue to struggle with exactly how to get started. An almost infinite number of consultants, books and articles offer guidance on strategy, but many fail to answer a key question: who will actually do the work? In the first installment in our six-part series, we take a look at building a social media team.

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