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Community Manager News & Analysis

The State of the State of Community Management Report

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The Community Roundtable released its first State of Community Management (SoCM) report in 2010. And in the ensuing five years, the report (and the discipline that it covers) has matured from a collection of disparate practices to a set of measurable competencies with proven business value.

While many community managers still face challenges identified early on -- most notably underfunding of projects -- they now have a set of tools and benchmarks by which to gauge progress, set goals and measure success.

Around the Global Community in 24 Hours #CMAD

On Monday’s sixth annual Community Manager Appreciation Day(CMAD), people from around the world immersed themselves in 24 hours of pure community management wisdom.

During the live Google Hangout, hosted by My Community Manager, community experts from across a variety of industries and geographies presented 24 sessions on topics such as determining whether your business is ready for a community, how to humanize your community, how to drive community engagement, how to handle a social media crisis, and the importance of employee advocacy.

Here’s a quick wrap up of a few of the day’s sessions, as well as a look at CMAD’s reach across the globe.

Community Management: Impacting Organizational Change #CMAD

Today is Community Manager Appreciation Day (#CMAD), and people across the world are celebrating the role these community leaders play in building brands, engaging customers and improving the overall customer experience.

“CMAD is a great opportunity for community practitioners to look up from their busy days and take some time to connect with peers,” Hillary Boucher, community manager at TheCR Network, told CMSWire.“Only 27 percent of community managers that we surveyed for the 2014 Community Manager Salary Survey found their position through traditional job listings. This means it's essential for community managers to invest in their professional networks."

Jeremiah Owyang, founder of Crowd Companies, initiated Community Manager Appreciation Day in 2010 to "recognize and celebrate" the efforts community managers worldwide play in respect to improving customer experiences.

A Look Ahead: Community Manager Appreciation Day 2015

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What runs for 24 consecutive hours in late January?

No, it’s not the Super Bowl pre-game show -- although that certainly comes close. It'sCommunity Manager Appreciation Day (CMAD), which will take place Jan. 26, 2015.

Ina blog post that established the first CMADin 2010, industry analyst and founder of CrowdCompanies Jeremiah Owyang called for the event to take place on the fourth Monday of January. The purpose, according to Owyang’s post, is “to pause, recognize and celebrate the efforts [of] community managers around the world to improve customer experiences.”

Wizeline Partners with Salesforce to Deliver Intelligent Product Data

The two-second product pitch for the year-old Wizeline data intelligence platform would be "a new way of thinking about product development."

That's how Adam Sewall, director of marketing and partnerships at the San Francisco-based tech company, sees it.

To boost its data-driven approach to enhancing products, Wizeline yesterday became part of the Salesforce Partner Program and announced the availability of its new Product Tracker application on the Salesforce AppExchange.

Week in Review: Behind Ektron's Buyout + Meet the New Dropbox for Business

Behind the Ektron Buyout
Investment or sale? Maybe a merger? Ektron's big news.

DAM Pack Leaders
Forrester taps its top two for DAM for CX.

Mobile's Place in Enterprise
Eight ways to integrate mobile in enterprises.

30,000-Foot View of SharePoint
Why SharePoint's far from done.

New Dropbox for Business
Who'll be the Dropbox for business? Dropbox.

Don't Discount Google and Gmail
Psst, Microsoft: See what Gmail users can do.

Turbo Charge Your Marketing with Big Data
How to Raise Conversions & Improve ROI
Download White Paper

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So You Want to Be an Online Community Manager?

2014-11-November-Flock.jpgBecause I write a lot about online communities and online community management, I've had people ask me, “I’d like to make a career change into community management. Where do I start?” The first thing I tell them is that I’m not a community manager. But I quickly follow by saying that I work with community managers and that they’re the target audience for much of the content I develop.

Lessons From the Classroom for Community Managers

2014-11-September-Classroom.jpgAt my daughter's “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period.A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about community.

“In life, we’re surrounded by communities,” he said. “From the classroom to our neighborhoods, we’re a part of many different communities.”

Start Your Community Relationships with the First Hello

2014-13-August-Welcome.jpgIt’s the first day of your new job. You’re so excited that you barely slept the night before.

And then you arrive at the front desk.

The office manager doesn’t recognize your face or name, so phone calls are made to determine where you should go. Your new boss is travelling this week and the rest of your team has yet to arrive. You're sent to the waiting area, and sit reading outdated issues of magazines.

Does this look like the start of a healthy, long-term relationship?

Give Thanks (Or a Bonus?) to Your Community Manager Today #CMAD

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Show your community manager a little love today. After all, it takes a lot of dedication, good judgment, empathy, communication skills, organizational abilities and flexibility to effectively connect people with people — and besides, it's Community Manager Appreciation Day.

Just don't say, "Thanks for tweeting and posting to Facebook all day." The job goes way beyond posting updates, engaging with fans and handling customer service issues.

"A community manager is the person within an organization why knows how to get people to do stuff without telling them what to do," explained Rachel Happe, a principal and co-founder of The Community Roundtable. Think about that for even a moment, and you'll likely agree that a job as a community manager is complex indeed.

Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor Chats

Customer Experience,Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor ChatsIt's not entirely clear if humans are changing social media or if social media is changing humans. Perhaps a little of both. Hashtags have permeated the way we find information, while Twitter leverages the power of their ability to deliver real-time updates in times of crisis.

The Maturation of Community Management: Moving From Art to Science

State of community mgt, community roundtable, cxm Quick, what does a community manager do?

Having a hard time answering? You’re not alone. The Community Roundtable’s latest report seeks to correct that.

Two Rules of Community Engagement - The Secrets of an Evangelist

Formation of communities is one of the many ways that distinguish humans as social creatures. Communities generate and preserve a common set of value systems that are important to the group. This creates a sense of belonging, dedication and commitment essential to a successful community.

Introducing the Community Director

The past few years have been good for community managers. Community managers have been able to transform themselves into company listeners, social enablers and company customer service liaisons. But the community manager has a growth problem -- in that there hasn’t been anything for the community manager to aspire to -- no corporate ladder to climb. Until now. Introducing the Community Director.

New Sprout Social Tool Helps Brands #BePresent on Social Media

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.

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