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According to new research by Forrester, IT managers within the enterprise have their eye on disaster recovery and business continuity. From power outages to other weather-related disruptions, the 2,803 respondents indicated that they are primarily focused on helping to keep systems up and running despite whatever conditions may arise.
There are many ways for an organization to save money in these troubled times (yes, we will mention the bad economy yet again). They can cut spending on marketing for one. The problem is, this is the time when money spent on marketing is probably more critical than ever. You just have to spend the money in the right place.