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Conferences News & Analysis

SDL's Paige O'Neill: Customer Experience Getting Cheaper

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If you've been paying attention to the customer experience management arena over the past two years -- and what marketer hasn't -- you've probably noticed the tools have grown far more sophisticated and far less expensive.

That helps to explain why 750 marketing practitioners signed up for SDL's Innovate conference in San Francisco, where CMO Paige O'Neill hosted three days of activities around CXM from training sessions and keynotes to consultations and, of course, parties.

O'Neill has been at SDL for only about eight months, joining the UK-based company after a 3.5-year stint as vice president for marketing at Aprimo before its acquisition by Teradata. Before that, she was vice president for marketing at Aravo.

Now You Can Now Have SAP Fiori for Free #SapphireNow

customer experience, Hey SAP User, You Can Now Have SAP Fiori for Free

Even Steve Lucas, president of SAP Platform Solutions, admits his company’s traditional user interfaces are ugly — for this day and age — and that the company's user experiences leave a lot to be desired.

Instead of being colorful, “delightful” and productivity-oriented, they come in and act in on something Lucas describes as “a palette of grays”.

And they aren't anywhere as exciting as those 50 shades you may envision.

This isn’t an experience that modern users who expect consumer-like feel and function want. 

SAP has a product, SAP Fiori, that changes all of that. But it has come at a price that many enterprises haven’t been willing or able to pay.

This has caused quite a bit of anger. 

SAP Invites Customers, Partners to Dance on its Industry Cloud

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The days of tired, old legacy applications developed by Oracle and loved by few will soon be over. At least that’s what SAP has in mind.

And in the age of cloud, collaboration and app stores, does it make sense for a software company to sit in some ivory tower building solutions that tell you how to do your job? Or would it be smarter for a vendor that has deep industry and development experience to partner with customers and developers to build products and services that delight?

The answer, we think, is plain to anyone; yet it’s not an approach that many software or solution vendors have taken.

At least until now.

SAP Turns the Page, But We've Already Read the Next Chapter

CEOs Larry Ellison and Marc Benioff, of Oracle and Salesforce, respectively, may not be feeling anxious this week. But maybe they should be. After all, there’s a calm that neither being the world’s highest paid CEO nor Satya Nadella’s newest BFF can bring.

Especially when the competition is about to change the game on you. And that’s precisely what will be happening at Sapphire Now, SAP’s user conference in Orlando, Fla. this week.

Granted, the fact that something big is about to happen at SAP shouldn’t come as a surprise. There have been plenty of clues, including the notable departure of visionary Vishal Sikka. And now another senior exec, Peter Graf, announced he has parted ways with the company, too.

Does Your Trade Show Booth Attract Enough Attention?

customer experience, Are You Standing Out at Your Trade Show Booth?

The No. 1 trade show booth at a convention I attended in Dallas in 2008 featured guys with a Nintendo Wii. Back then, the Wii was the rage, and so was this company.

You had to reveal your contacts to get a crack at Wii bowling, if I recall. People were gutter-balling it badly, by the way, but undoubtedly were rewarded with some follow-up email promos.

The company stood out then. Now? Wii is sooo six years ago.

How are you making your marketing stand out at events? It was the subject of a B2B marketing LinkedIn exchange, and CMSWire talked to two of the marketers.

Adobe Digital Marketing Summit Live Coverage (#AdobeSummit)

Marketing is increasingly becoming an activity that is primarily conducted on a digital platform, rather than an activity that is conducted offline and then transformed to digital. At this year’s Adobe Summit 2013 in Salt Lake City, UT March 4-8, speakers and sessions highlight exactly how marketers are gaining strategic influence and improving the ROI of their activities with digital technology.

Here's our live coverage of the event.

Images from Conference:

 

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Jack Philbin, CEO, Vibes
 
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Adobes Sessions Full
 
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Patrick Carney, black keys
 
 
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Dan Auerbach black keys
 
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Sessions & Keynotes, News

 

Digital Marketing Becomes the Norm

By Dan Berthiaume |  Thursday March 7, 2013              

Three speakers at the closing general session of yesterday’s Adobe Summit — Bill Briggs, Global Head of Deloitte Digital, John Battelle, Founder of Federated Media, and Adam Bain, President of Revenue for Twitter — all discussed different aspects of how digital is becoming the primary, and possibly even sole, channel for marketers to engage consumers.

Targeting and Personalization in a Changing B2B Marketing World

By Dan Berthiaume |  Thursday, March 7, 2013              

The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.

 

Personalized Mobile Marketing Produces Revenues, Loyalty

By Dan Berthiaume |  Wednesday, March 6, 2013              

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.


Adobe Social 3.0 Comes with Improved Social and New Mobile Capabilities

By Katie Ingram |  Wednesday, March 6, 2013              

Adobe announces Adobe Social 3.0, the newest version of the company's social marketing management solution which, with these updates, has a redesigned interface, updated social and mobile capabilities.


Adobe Marketing Cloud Further Integrates Dashboard and Analytics, Adds Predictive Scoring

By Anthony Myers |  Wednesday, March 6, 2013              

Over the last 12 months, Adobe has been piecing together its Marketing Cloud from its former incarnation as the Digital Marketing Suite, and by folding in acquisitions. This week the company debuted a more seamlessly integrated system at the Adobe Summit.


Digital Marketing: Doing More with More

By Dan Berthiaume |  Wednesday, March 6, 2013              


Today’s marketers are being asked to do “more with more,” Adobe SVP and GM of Digital Marketing Brad Rencher informed Adobe Summit attendees at this morning’s opening general session. Fortunately, both he and Adobe CEO Shantau Narayan explained how today’s digital tools allow marketers to obtain insights and engage customers at levels that have never existed before.


Adobe Marketing Cloud Updates: Experience Manager, DAM, Mobile, Social

By Barb Mosher Zinck |  Wednesday, March 6, 2013              

We could spend all day today just talking about the new products and product updates coming out of the Adobe Digital Marketing Summit, and we likely will. Here's the first kick at the news covering the Marketing Cloud.


Adobe Summit 2013 Highlights Digital Marketing Shift

By Dan Berthiaume |  Wednesday, March 5, 2013              

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.


Adobe Summit 2013 Highlights Digital Marketing Shift

By Dan Berthiaume |  Wednesday, March 5, 2013              

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.

 

 

Gilbane Boston 2012 Live Coverage (#gilbane2012)

GilbaneBoston2012.jpgWeb and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing, IT, business units and internal functions can all receive targeted information to assist them with their specific content management needs. 

The conference is divided into 4 tracks and we'll bring you as much information as we can on some of the sessions in each.

  • Customers and Engagement
  • Colleagues and Collaboration
  • Content Technology
  • Web and Mobile Publishing

Images from Conference:

 

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Gerry Murray
Research Manager IDC
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Marc Strolling, Principal Agile Business Logic
     

The Latest from the Sessions & Keynotes

The Human Side of Knowledge Management

By Dan Berthiaume  |  Thursday Nov 29, 2012   

Technology is a critical factor in knowledge management, but according to expert speakers in a session at today`s Gilbane Boston 2012 Conference, the human element is actually the most important element of all.


Mobile - The New Normal

By Dan Berthiaume  |  Thursday Nov 29, 2012

Mobile technology is evolving from a niche consumer engagement channel to the primary means customers utilize the Internet, according to Ian Truscott, VP of Marketing at SDL. Truscott explained how mobile is changing and businesses need to change their strategies with it during “Why Do You Need to do Mobile Now and How Do You Justify It?”, a session at today’s Gilbane Conference in Boston.


Guiding the Buyer's Journey 

By Dan Berthiaume  |  Thurs Nov 29, 2012   

It is now generally understood that by the time a customer meets with a salesperson to make a potential purchase, they are at the end of a long journey with many stops. Marketing content cannot dictate the path of that journey, but can help guide customers in the right direction.


Building Communities to Promote Collaboration

By Dan Berthiaume  |  Wed Nov 28, 2012   

The development of social media and other leading edge communication and collaboration technologies is creating a “perfect storm” of change, and social communities are the best means of surviving the weather. This was the main message of both presenters in a session entitled “Collaboration from the Inside Out and Outside In” during day one of the Gilbane Conference in Boston


Gilbane Keynotes Cover Broad Data, Content Ground 

By Dan Berthiaume  |  Wed Nov 28, 2012

Two back-to-back morning keynote sessions at the first day of the Gilbane Conference in Boston featured a wide variety of presenters speaking on an array of information and content management topics. Following is a roundup of the key points each keynote speaker made.


Event News

Percussion, DivvyHQ Partner For Excel-free Calendaring, Content Production

By David Roe  |  Wed Nov 28, 2012   

From the Gilbane Conference in Boston Wednesday, Web and marketing content management vendor Percussion has announced a partnership with DivvyHQ, a vendor of a spreadsheet-free editorial calendar applications.


 

Q3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (27-June-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

(Webinar) Improve & Simplify Mobile Engagement with Responsive Design
Learn how Responsive Design practices can improve your organization's mobile channel -- lifting engagement levels, conversion rates and overall effectiveness.

> Join this free Webinar (July 10)

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Q3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (20-June-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Drive Mobile Engagement with Responsive Design
Learn how Responsive Design practices can dramatically improve how your organizations mobile channel, lifting engagement levels, conversion rates and overall effectiveness (July 10th).

> Reserve Your Seat for this free Webinar

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Q2-3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (15-June-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Drive Mobile Engagement with Responsive Design
Learn how Responsive Design practices can dramatically improve how your organizations mobile channel, lifting engagement levels, conversion rates and overall effectiveness (July 10th).

> Reserve Your Seat for this free Webinar

sponsored item

Q2-3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (5-June-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Q2-3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (29-May-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

(Webinar) How to Build a Successful Social Intranet
Drive innovation, increase productivity and reduce communication costs with a social intranet. Join in on May 30th for a live panel discussion about Social Intranets.

> Reserve Your Seat Here

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Q2-3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (22-May-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

(Webinar) How to Build a Successful Social Intranet
Drive innovation, increase productivity and reduce communication costs with a social intranet. Join in on May 30th for a live panel discussion about Social Intranets.

> Reserve Your Seat Here

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Q2 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (15-May-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

How to Build a Successful Social Intranet
Drive innovation, increase productivity and reduce communication costs with a social intranet. Join in on May 30th for a live panel discussion about Social Intranets.

> Reserve Your Seat Here

advertisement

Q2 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (9-May-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

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(Webinar) How to Build a Successful Social Intranet
Drive innovation, increase productivity and reduce communication costs with a social intranet.

> Learn how -- Reserve Your Seat Now.

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