Content Analysis

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Topic: Content Analysis (1 - 4 of 4 articles)

Web Ecosystem: Rise of the Grudger Customer

On the Web a new type of customer is rising. One more and more immune to marketing happy talk. One that wants facts before emotion.

Web Content: Write for Your Market

Published on Nov 6, 2007
Topics: content analysis managing content optimizing content web content

Good business web writers write for the market, not for themselves.

Build Your Online Brand with Words

Published on Oct 19, 2007
Topics: content analysis managing content optimizing content web content

What you write is what you are, especially on the Web.

Yet many business owners only relate their online brands to logos and design, discounting the power of the written word.

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Content Analysis: A Prism of Possibilities

Published on Aug 1, 2007
Topics: content analysis managing content web content web publishing

One of the most challenging aspects of any content management initiative is getting a view into all your content. No wonder. If you could see it all clearly, you wouldn’t need content management, right?