Content Marketing News & Articles

Wondering why you should be thinking about customer journeys? I've got four reasons.

As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

Customer experience management company SDL has updated its executive team by hiring Grant Johnson, formerly of Pegasystems, as the company's new Chief Marketing Officer (CMO).

There's certainly been much written about Customer Experience Management (CXM) of late, but little about the related technology gap.

There are many things we can do to help our social media presence get more attention. From content marketing to community building to social advertising, but when you think about it, it comes down to not just amplifying your message, but getting brand influencers to share on your behalf. But getting your influencers to share isn’t always easy. The folks at Gaggle Amp want to change that. 

Commenting platform Disqus today announced a change in price that should make its users smile: the commenting platform is free and it's looking to make you money through content marketing.

PaperShare, a real-time web publishing company has announced its moved out of beta and is publicly releasing its cloud-based, real-time publishing engine.

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. 

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”