Content Marketing News & Articles

Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories. 

The DAM Lowdown returns with: 8 Steps to Successfully Managing DAM Projects, How to Use DAM Workflow, Wells Fargo Leverages Atempo Products to Kill Videotape, Two Unique Perspectives on Content Marketing and a fresh bowl of DAM Stew.

Marketers are gearing up for what they hope is a busy fall. According to a recent survey by Bizo, not only are marketers busy getting ready for a season full of planning, closing sales and executing campaigns, they are using social platforms to do so.

Content strategy as a discipline existed for many years, but this year we started seeing the interest in this practice peak, as organizations started to realize its importance. Not just how content is managed, but all the elements that are involved in the process -- authoring, publishing and sharing. We investigated the strategies that can help companies understand the ways content drives your brand, communications and influence your customers. Here are the top five lessons learned.

Well, it's that fun time of year again, where crystal balls are dusted off, and gazing into the future is fun for all. Content Strategy came of infancy in the later parts of the last decade (eek -- it is the 10's) and really rose to hot prominence this year. So, what's my take on what'll be hot topics for content strategists and their clients next year?

We’ve been getting emails left and right from a mysterious source called Junta42, which is apparently a new b2b social media site that (literally) targets “custom content marketers.”

So if you’re producing something with your name on it, expect to be hit sometime soon.