Content Marketing News & Articles

Social media has become a top resource for content marketing. This article teaches best practices for bringing your content marketing efforts online and to Facebook.

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

Influencer marketing technology provider Traackr is launching a new platform designed to deliver actionable insights based upon identifying influential people and content on social media sites.

“Those who cannot change their minds cannot change anything” -- George Bernard Shaw.

This is the third article in my mini-series on managing the customer experience; in the previous article I discussed the first C – Customer and then in my last article I discussed the second C - Content.

SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.

Digital experiences, customer experiences, web experiences -- whatever you call it, it is important to understand what kinds of technologies go into play in order to orchestrate your CXM strategy properly. 

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Many web professionals are still really struggling with indifferent and egotistical management.

In the next 25 years or so, the world is going to be a dramatically different place. Computers will become as intelligent as humans. Our experience of the world will be much more dynamic and driven by intelligent connections between online information and real life. As a result, every aspect of information delivery will change. 

As great as creating infographics are for conveying complex information visually, they are still fairly static, and while there are a variety of tools that have made it easier for non-designers to create their infographics, the functionality available has been pretty limited. One of our favorite platforms, Piktochart, has released an update that aims to make infographics more interactive and engaging.

Content drives the Web. But measuring its direct value is very difficult.

This week was all about taking a problem and applying lessons from other disciplines to answer it. Whether the topic be the sales funnel, content marketing or facing the challenges of Enterprise 2.0, our contributors used their unique perspectives to tackle the questions.

There’s an old saying that goes “learn from the past, prepare for the future and live in the present.” This is typically good advice -- and as the new year kicks off, and as marketers start to plan for 2013, we would do well to heed this advice.

Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts.