Content Marketing News & Articles

Content managers, our time is now.

Who better to talk about the power of storytelling than someone in the entertainment industry? That’s exactly what Peter Guber, chief executive officer of Mandalay Entertainment Group and co-owner of the NBA's Golden State Warriors did. His most recent book, Tell to Win, isn’t new -- it was published in 2011, but it came across my desk at a peculiar moment.

Think having a Chief Marketing Officer is just an empty figurehead, created to shift blame onto when companies fail to meet their online goals and attract the attention of new customers? Think again. 

Chances are pretty darn good you’re already a content marketer. But do you find yourself sometimes hitting a wall?

I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!  

Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t hide under the covers any longer, it’s time to come out and face the truth. 

Many companies and organizations are making a significant investment in content management in terms of technical resources (including Web CMS and analytics) as well as in time and human resources (such as IT, Communications and Marketing departments). But are they investing the same time and effort in their content strategy?

While no one can predict what 2013 holds for the enterprise, there are some educated guesses to be made and this week we were lucky enough to have some experts weigh in with their vision.

Holiday shoppers are deciding which brands are being naughty and nice. Do you know if your customers will be giving you a lump of coal this year?

Content discovery platform provider Outbrain is acquiring content curation specialist Scribit.

In the first corner, social technologies. In the second, corporate culture. Round 1!

The social media engagement platform HootSuite has added five new apps to its directory, giving users creative freedom with the content they publish.

A new platform will enable brands to take those glowing blog posts and turn them into ads. The company behind that platform, OneSpot, has just raised US$ 1.5 million in support of that mission.