Content Marketing News & Articles

In the first corner, social technologies. In the second, corporate culture. Round 1!

The social media engagement platform HootSuite has added five new apps to its directory, giving users creative freedom with the content they publish.

A new platform will enable brands to take those glowing blog posts and turn them into ads. The company behind that platform, OneSpot, has just raised US$ 1.5 million in support of that mission. 

Have you ever read a product description and still knew nothing about the product?

Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. She spoke with CMSWire about her work and how she sees these fields advancing in the coming years.

Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.

This year, I’m absolutely certain about what 2013 will bring.

Last month, the Content Marketing Institute and MarketingProfs released their report “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends -- North America.” Not surprisingly, almost everything about content marketing has increased in the past year -- budgets, channels and volume.

People are bombarded every day with competing calls for their attention. This overload can add to digital fatigue, impeding the choices they make. How can marketers cut through the noise?

It is now generally understood that by the time a customer meets with a salesperson to make a potential purchase, they are at the end of a long journey with many stops. Marketing content cannot dictate the path of that journey, but can help guide customers in the right direction.

Agencies do great work. So, this post is not meant to be a rant on them at all ...

The days of being happy with mentions and followers on social media are over. To take your social marketing to the next level, it's time to build relationships.

Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content. 

For some time now, publishers have been directing readers to “read more” or click through to similar articles they may like. But does it really work? Are readers curious to learn more about related topics? According to the results of a new study, yes.

Last month, Curata’s Curation Adoption Survey revealed that most marketers are curating content whether they know it or not. Now Curata has surveyed more than 450 marketing professionals about B2B marketing trends and the changing role of content marketing and the results, while not revolutionary, do present an interesting picture about content marketing and the role it plays in overall marketing strategy.