Content Marketing News & Articles

It is a generally held truism in the digital marketing community that “content is the biggest challenge to manage.” But according to a presentation from Erin Scime, Associate Director of Content Strategy of Razorfish at the recent MIMA Summit, people are the root of the problem when it comes to creating and executing a digital content strategy.

Managing social media teams with HootSuite just got a jolt of marketing juice, thanks to the integration of Compendium's content marketing tools.

If content marketing is supposed to support the sales cycle, why are so many companies so bad at it?

If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.

If ninety percent of content is screen-based and nine out of 10 organizations now market with content -- what does that say about the state of content marketing?

Customer relationship management (CRM) is, in theory, a broad topic: it’s about building relationships and that encompasses a lot of different activities.

Unfortunately, the activities that are seized upon by most companies are all sales-related.

It’s all about content, right? This week, we learned that 90% of content is screen-based, so it’s not just about what you write, but where it gets published that influences its reach and success. Keeping track of your content has never been easy, but thanks to a few updates from some smaller digital marketing platforms, it’s getting easier to track, analyze and manage your content across platforms.
 

Come on B2B marketers, just face it: you don’t know what you’re doing with social media.

It’s evening, and the family is in the living room. The teenager is on her laptop Facebooking, Mom is reading the news on a tablet, and Dad is checking email on his smartphone. Oh, yes, and they’re all watching a show on television. Does this scene sound familiar? It should, according to a new report from Google. 

When you think of targeted advertising, you may not always think about B2B marketing. However, for the folks at Demandbase, targeting advertising can be a B2B marketer's best tool. Which is why they’re launching Demandbase Company Targeted Advertising, an advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes.

Is your content running wild like a flock of sheep? Has some of it been out in the pasture allowed to graze for too long? Is it consistently being attacked by wolves? Choose your breed of wolf here, business partners, lawyers, writer wannabes? 

Let an Editorial Calendar help you protect and bring your content strategy under control.

As more channels enter the marketing infrastructure, the opportunity to deliver unique, meaningful customer experiences through effective brand management increases as well. How to get your marketing team to collect relevant data, analyze customer behaviors, and develop the right message for the right platform at the right time can be challenging. Thismoment looks to meet the challenge with its new engagement channel.

Who doesn’t love a good story?! Over the past year, we’ve heard about the role that storytelling plays in social business, whether it helps connect with customers, relate to employees or otherwise promote your company in the global marketplace.

There’s a lot of chatter about content marketing these days. And rightfully so. It doesn’t matter if you’re the shop around the corner or a Fortune 100 company, done thoughtfully, consistently and responsively, content marketing builds loyalty, leads and revenues.

When the founder of paid content, Rafat Ali, started his new venture Skift, he wanted not only to provide news, but data, tools and services, as well. To make this happen, he turned to the folks at PublishThis.