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Content Marketing News & Analysis

3 Tips for Great Content Marketing #AIIM14

customer experience, Three Tips for Engaging Content Marketing #AIIM14

Deliver content with a purpose, a good, strong flow and distribute it appropriately. 

Those three steps can make a world of difference in content marketing, according to Bryant Duhon, editor and community manager for for AIIM.

Duhon is busy this week helping produce the annual AIIM Conference in Orlando but took some time to catch up with CMSWire with some tips for successful content marketing.

Good Content is Just the Tip of the Iceberg

We’re often told that the best way to create advocacy and brand loyalty through business websites is by providing compelling, timely content and making it available on multiple devices and across a number of platforms. But is content creation and delivery only the tip of the iceberg when it comes to producing dynamic, customer-facing digital experiences?

Reducing the creation of an engaging customer experience to a simple, easy-to-achieve objective overlooks the complexities and layers that go on behind this task.

Thismoment Wants Brands to Become Content DJs

To better spin user-generated content (UGC) into gold, content marketer Thismoment has announced its Content Cloud platform for rapidly organizing content into playlists that output as dynamic "cards."

Ankarino Lara, Thismoment's Chief Product Officer and co-founder, told CMSWire that the content on Content Cloud card is sometimes literally viewed as a interactive card, like on Twitter. In other cases, the "card" is more a content container that can be rendered via API in different ways for different formats, such as Facebook, Pinterest or Tumblr.

BrightEdge Redefines Content Marketing for the Big Data Age

Sure, the days of Mad Men are long gone, marketers are no longer creating clever content and sending it out into the world, hoping that something will resonate with the customer.

The age of search engine optimization has done much to change that; enterprises now leverage data and analytics to place the right content in front of the right people at the right time in order to get a desired result -- be it brand awareness, engagement or ultimately, a purchase.

How’s that working? If you’re online experiences are anything like mine, there’s room for improvement and that’s putting it mildly. But it’s worth noting that the only thing that bad marketing seems to cost the consumer is the effort needed to ignore something.

11 Ways to Boost Traffic to Your Company Blog

It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you're a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc. Thanks to the tireless efforts of Hubspot and the Content Marketing Institute, I can eliminate “blog evangelist” from my job requirements.

So all is good in the land of B2B blogging, right? Far from it. Beyond the typical questions I get (e.g., what to write about and how often to post) a larger question is emerging:

How do we generate more traffic for our company blog?

gShift Adds Twitter Trend Module to Its Marketing Arsenal

Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.

The tool is designed to keep up with the 58 million daily posts on Twitter and help marketers create content that drives traffic by reflecting the interests of the targeted audience.

Content Marketing Myths and Truths

content marketing.jpgSomehow, "Content Marketing" has hit the jackpot in terms of business memes, with every marketing person tossing the term around like it's some sort of magic elixir.

But what exactly is content marketing? And how do you do it? I've cooked up a list of myths and truths of content marketing to help you wade through the hype.

10 Books Every Great Digital Content Creator Must Read

10 Books Every Great Digital Content Creator Must ReadOh, one of those lists, Ahava. Really?

Wait. Just hear me out. There’s an immense amount of dialogue right now in the content creation, content marketing, content strategy, content space. Some of it is important. Some of it will sink to the bottom, hopefully washed away by the pixels of the Interwebs. But, if you’re following closely, you’ll see that best practices still rise to the top, like the proverbial cream.

Content and Campaigns: Marketing's Complementary Bedfellows

In today’s increasingly digital environment, marketers have moved towards content marketing – a strategic approach that emphasizes the brand over any single product which that brand sells – as the best way to boost demand and increase sales. This requires engaging and relevant content in order to succeed and, in recognition of this fact, marketers have ventured into the fields of storytelling and consumer psychology. Marketing Magazine, picking up on this trend, went so far as to name these the “must-have skills” for marketers in 2014.

Content Strategies Built for Revenue

Content Strategies Built for RevenueIt’s only the start of a new year, and already there is quite a bit of chatter about content and how it can affect the success of a business. There are debates about the continued effectiveness of content marketing as a strategy, and arguments over whether technology can actually fix anything.

But as we look at marketing -- and how the use of content plays into that -- one of the drivers we have to examine is changing the way we think of success. Rather than looking at “more engagement” -- whether it be “visitors,” “likes” or “followers” -- we should start to examine how content can be tied together to generate revenue.

Content Marketing and CRM: How Shared Content Can Shape Customer Relationships

Content and CRM: How the Content You Share Can Shape Customer RelationshipsThe content you share with customers and potential customers makes an enormous difference in the way prospects see your business and the degree of confidence and trust they have in you, both before and after the sale. The cynics say CRM is about feeding the sales machine, and while this is important, it really sets the stage for what CRM’s really good for --  building relationships and extending the customer lifecycle. Nothing helps in doing this better than sharing knowledge that helps your customers succeed.

A Look at Picturepark's #LearnDAM Initiative

LearnDAM.jpg

Given the proliferation of content marketing, it can be hard to find reliable non-vendor educational content on a specific subject. For David Diamond at digital asset management (DAM) vendor Picturepark, the answer at least for digital asset management (DAM) education lies in a hashtag.

If Content is King, Why Are Content Professionals Paid So Little?

contentisking_pay.jpgYou strike gold with web content when you create stuff that allows people to do things. It all begins with knowing what the person ultimately wants to do. The focus must not be on the content itself. 

What Content Farms Teach Us About Content

On the Web, content is an enabler. 

CMSWire Top Contributors 2013 - Christine Crandell

ccrandell.jpgB2B marketers have found a champion in Christine Crandell. She understands the pressures, the challenges and the conflicts that marketers face daily and is here to broker a truce between marketing and sales and to align the two in a united front to create business value and a great customer experience.

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