Content Marketing News & Analysis
| Thursday Jul 18, 2013
In today's digitally connected world information is constantly being updated, so there's always a market for products that can manage this influx of news and activity. As more people use mobile devices there needs to be a way to manage information that doesn't involve downloading a variety of apps or add-ons. One such tool, the Home Screen, is designed to replace a mobile device's user interface so when someone unlocks or turns on their phone, they see a steady stream of social updates instead of a background with apps.
| Wednesday Jun 26, 2013
There are many issues that marketers can face in business to consumer, or B2C, marketing, but this isn't the only strand of marketing that companies need to work on. According to a new report from the CMO’s Council Content ROI Center, many businesses are lacking proper Business to Business (B2B or BtoB) marketing strategies.
| Friday Jun 21, 2013
Marketo is planning for a June 28 launch date for its intelligent Customer Engagement engine, a module that enables users to create automated content marketing campaigns that aim to make engagement across the customer journey as easy and pleasing as warm apple pie.
| Thursday Jun 20, 2013
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?
| Monday Jun 17, 2013
Everything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts?
| Monday Jun 10, 2013
The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.
| Monday Jun 3, 2013
Much of what communications and marketing professionals were trained for is not just redundant but in fact counterproductive.
| Tuesday May 28, 2013
There’s perhaps been no influence more profound in shaping the customer journey than the social web. I say the social web because influence extends beyond social networks to really account for the wealth of information that your buyers use to become educated customers. In the words of one IBM senior marketing manager: “Buyers have gotten really good at answering their own questions.”
| Wednesday May 15, 2013
Wondering why you should be thinking about customer journeys? I've got four reasons.
| Thursday May 9, 2013
As summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.
| Wednesday May 8, 2013
Businesses personalize websites according to on site behavior more than any other factor.
Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.
| Tuesday May 7, 2013
Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.
| Wednesday May 1, 2013
Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.
| Monday Apr 29, 2013
How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions.
| Wednesday Apr 24, 2013
There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?