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Content Marketing News & Analysis

It's Pinterest's Birthday: A Look Back at the Content Sharing Network

customer experience: pinterest birthday

Despite being launched in 2010, Pinterest wasn't made publicly available until August 2012. Today is the one year anniversary of its public launch and we take a look back at how the content sharing network has changed.

Content Marketing: 3 Tools for Unique Content Curation and Delivery

Content marketing isn't just about creating content. While many organizations will tell you that content creation is among their biggest marketing challenges, successful content marketing also depends on sharing and curating content. 

As Content Creators Cash in on YouTube, What are the Options for Analytics?

Customer Experience, video marketing, youtube analyticsLast November, my 13-year-old son asked me, “Dad, can we go to Vidcon?” That my teenage asked me to do anything with him elicited a “yes” even though I didn’t know anything about Vidcon. As the months went by, my son started a YouTube channel with friends. He also introduced me to the programming he was watching and I learned more about the folks creating the content. By the time we went to the show this past weekend, I was probably as excited as he to attend.

Content Marketing: B2B v. B2C [Infographic]

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing. 

Put on Your Content Marketing Helmet - It's a Content Explosion

Customer Experience,Put on Your Content Marketing Helmet, It's a Content Explosion For many years it’s been said that publishing is every organization's second business, and that has never been truer than it is today, as the need for content to drive consumer transactions has moved from limited print advertising to the insatiable needs of the web-empowered consumer.

Creating Content Experiences - Be Remarkable or Fail

Customer Experience: Creating Content Experiences - Be Remarkable or FailI've recently written on why I think Content Marketing is in the “Valley of Disillusionment” (to borrow from Gartner’s hype cycle). But I also believe that it is now that the real work begins with content, and the experiences it facilitates. Businesses that have facile management of content are poised to make true progress.

Weekend Reads: SharePoint's Storied Past + Building Your Mobile Strategy

Thumbnail image for CMSWire weekend readsThe work week is over and Saturday is here! Whether you are sitting down with your morning coffee or trying to cool off from a morning run, what better time is there than now to catch up on all the features you may have missed? This week, we kicked off our month long focus on the evolution of SharePoint and the transformation of brands to publishers. We also looked at the whole collaboration picture and talked mobile strategy. So sit back, relax and enjoy our weekend reads.

The New Marketing Imperative for Brands: Publish Original Content

Content Marketing, customer experience,New Marketing Imperative for Brands: Publish Original ContentThe early days of online marketing were a lot like the Wild West -- anything goes.

Reported: Facebook to Introduce Feedback Option for Hidden Posts

Customer Experience Facebook Hide Feedback

Facebook members will soon have the ability to provide feedback on why they choose to hide content on their newsfeeds, according to recent reports.

LinkedIn Introduces a Sponsored Updates Feature

Customer Experience: Linkedin Sponsored Update

Following the example set forth by Twitter and Facebook, LinkedIn is now offering its own sponsored content, giving companies the chance to better promote services and establish their business.

Content Strategy: Who is Doing All This Work?

Customer Experience:Content Strategy: Who is Doing All This Work?Workflow. Two four-letter words put together. Workflow is the process your teams follow to get the job done.

PaperShare Gives Content Marketing Actionable Analytics

What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement. But how can you effectively evaluate your content so it can drive future content creation and optimize content marketing? The folks at PaperShare have launched Actionable Content Analytics, which puts all of the data about your content’s performance across all your channels into one place. 

Interview: Mobile Posse's Greg Wester, Jon Jackson on the New Mobile Home Screen

Mobile Home Screens, mobile apps, customer experience

In today's digitally connected world information is constantly being updated, so there's always a market for products that can manage this influx of news and activity. As more people use mobile devices there needs to be a way to manage information that doesn't involve downloading a variety of apps or add-ons. One such tool, the Home Screen, is designed to replace a mobile device's user interface so when someone unlocks or turns on their phone, they see a steady stream of social updates instead of a background with apps.

Responsive Design on Mobile Devices Not a Panacea

Responsive Design on Mobile Devices Not a PanaceaResponsive Web design, despite its buzz worthy status in the design world, is not the right fit for every website. Know the risks, and rewards of this critical design principal before investing in such a tactic.

Report: Digital Marketers Need a Better B2B Strategy

B2B Marketing, digital marketing, content marketing, cxm, customer experienceThere are many issues that marketers can face in business to consumer, or B2C, marketing, but this isn't the only strand of marketing that companies need to work on. According to a new report from the CMO’s Council Content ROI Center, many businesses are lacking proper Business to Business (B2B or BtoB) marketing strategies.

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