Content Marketing News & Articles

As more channels enter the marketing infrastructure, the opportunity to deliver unique, meaningful customer experiences through effective brand management increases as well. How to get your marketing team to collect relevant data, analyze customer behaviors, and develop the right message for the right platform at the right time can be challenging. Thismoment looks to meet the challenge with its new engagement channel.

Who doesn’t love a good story?! Over the past year, we’ve heard about the role that storytelling plays in social business, whether it helps connect with customers, relate to employees or otherwise promote your company in the global marketplace.

There’s a lot of chatter about content marketing these days. And rightfully so. It doesn’t matter if you’re the shop around the corner or a Fortune 100 company, done thoughtfully, consistently and responsively, content marketing builds loyalty, leads and revenues.

When the founder of paid content, Rafat Ali, started his new venture Skift, he wanted not only to provide news, but data, tools and services, as well. To make this happen, he turned to the folks at PublishThis.

In July, we talked about what goes into being an Olympic content marketing champion. Today, Optify reveals what it takes to become a B2B "Marketing Athlete". In a survey of more than 250 B2B marketers, Optify set out to uncover how much experience, time and commitment marketers need to become successful.

One of the greatest aspect of any conference are the neat tools that get highlighted during sessions or in the exhibit hall. Here are a few of the free -- and paid -- content marketing tools that have been featured during Content Marketing World.

Storytelling has become a critical component of content marketing. Never has this been more apparent than at Content Marketing World 2012, where many of the speakers are helping us develop our inner storyteller. However, the types of stories being told have become rather interesting. Deana Goldasich told us to make the customer the hero, while Jenny Magic encouraged us to make our competitor our arch enemy and the customer the damsel in distress. Why is it so important for us to make our customers, competitors and companies characters in our own stories?
 

I live, breathe and write about content marketing. I also attend a lot of conferences. This week I am at Content Marketing World 2012 in Columbus, Ohio. Because I sit through many keynotes and sessions, I have high expectations. I need to be engaged and learn new information regularly. This isn’t to say that I know everything there is to know about content marketing, but I have heard a lot of the same things. However, there is a difference between hearing the same old things, and hearing the same exciting things. Here are just a few of the exciting things being overheard at CMWorld. 

One of the best books I’ve ever read is Simon Sinek’s "Start with Why."

The premise of Sinek’s book is that before we do anything, we need to understand our motives. He calls it our “why.” 

For many organizations, their definition of customer experience falls into a customer support department heavily staffed to keep wait times for call centers low. But that’s missing the mark.

Content marketing can influence SEO, increase social engagement and position a brand as an industry thought leader. However, a recent study reports that only 41 percent of B2B marketers think content marketing is effective in generating leads and revenue.

Our SharePointpalooza continued this week with the debut of a new series on SharePoint governance, a few perspectives on what SharePoint 2013 holds in store and something anyone contemplating the switch to the latest version can relate to: the SharePoint upgrade headache.

We also heard further reports from the archival front and were asked if your workplace was a circus, who would you be?

Fresh content is great for social media, but sometimes deadlines, budget or writer's block get in the way. Take these tips to repurpose existing content from your business for social media.

How are the Fortune Global 100 companies using social media? A new study from Burson-Marsteller seeks to find out.

Digital marketing is being disrupted. New technologies, including social media, and increased consumer sophistication are requiring digital marketers to rethink how they engage their audiences.

As detailed in CMSWire's August 8th webinar, “Rethinking Web Engagement - Leading with Content Marketing,” by changing their approach to a content- and journey-centric marketing strategy, marketers can weather this change and distance themselves from the competition.

Read on for a recap of the webinar content and to access the full recording of the event.