HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Content Marketing News & Analysis

PaperShare Improves Customer Acquisitions with Real-time Publishing Engine

PaperShare, a real-time web publishing company has announced its moved out of beta and is publicly releasing its cloud-based, real-time publishing engine.

Content Marketing Report: Marketers Push Forward on Engagement

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

Forrester Report: How to Create Thought Leadership to Help Your Brand

A new report from Forrester Research gives advice on how to develop thought leadership to help your brand. 

Content Strategy: Content Empty Versus Content Full

Content full brands are those on which customers need more detail. Whereas with content empty brands, the less customers know the better.

3 Ways to Boost Your Content Marketing Results

Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them. And chances are good you've been doing content marketing for a while now -- so to quote Dr. Phil: “How’s that working out for you?”

5 Ways to Bring Your Content Marketing to Facebook

Social media has become a top resource for content marketing. This article teaches best practices for bringing your content marketing efforts online and to Facebook.

Content Strategy: The Problem With Trying to Get Attention

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.

Traackr Introduces Social Media Marketing Platform that Targets Influencers

Influencer marketing technology provider Traackr is launching a new platform designed to deliver actionable insights based upon identifying influential people and content on social media sites.

What the Right Brain Brings to Content Marketing

“Those who cannot change their minds cannot change anything” -- George Bernard Shaw.

Yammer Starts Earning Its Keep at Microsoft: Fuller Integration to Come in Summer 2013

When Microsoft bought enterprise social network Yammer in June for US$ 1.2 billion, more than a few eyebrows were raised, especially since Microsoft already had enterprise social networking in SharePoint and was partnering with Yammer. Now, those same eyebrows may again be arching skyward following Yammer’s recent report of record growth last year and its plans to move toward closer integration with other Microsoft product lines.

Navigating the 3 C's of Customer Experience - Part 3: Control

This is the third article in my mini-series on managing the customer experience; in the previous article I discussed the first C – Customer and then in my last article I discussed the second C - Content.

Search Engine Optimization Trends to Watch in 2013

SEO and Search Marketing in general have both seen many changes in the past 24 months. As a webmaster or digital marketer, you are surely familiar with the two major algorithm updates, Panda and Penguin, which Google introduced in February 2011 and April 2012, respectively.

How to Get the Best of Both Worlds: Web CMS and Marketing Automation

Digital experiences, customer experiences, web experiences -- whatever you call it, it is important to understand what kinds of technologies go into play in order to orchestrate your CXM strategy properly. 

Content Strategy: 5 Ways to Find Your Voice and Tone

As the marketplace becomes increasingly competitive, organizations around the globe have realized that corporate mumbo jumbo has become an unacceptable way to converse with their customers. As the writers of The Cluetrain Manifesto say, “The human voice is unmistakable and cannot be faked.”

Web Experience: The Web Professional's Challenge

Many web professionals are still really struggling with indifferent and egotistical management.

Displaying 91-105 of 215 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Next >