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Content Marketing News & Analysis

Content Strategy: Who is Doing All This Work?

Customer Experience:Content Strategy: Who is Doing All This Work?Workflow. Two four-letter words put together. Workflow is the process your teams follow to get the job done.

PaperShare Gives Content Marketing Actionable Analytics

What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement. But how can you effectively evaluate your content so it can drive future content creation and optimize content marketing? The folks at PaperShare have launched Actionable Content Analytics, which puts all of the data about your content’s performance across all your channels into one place. 

Interview: Mobile Posse's Greg Wester, Jon Jackson on the New Mobile Home Screen

Mobile Home Screens, mobile apps, customer experience

In today's digitally connected world information is constantly being updated, so there's always a market for products that can manage this influx of news and activity. As more people use mobile devices there needs to be a way to manage information that doesn't involve downloading a variety of apps or add-ons. One such tool, the Home Screen, is designed to replace a mobile device's user interface so when someone unlocks or turns on their phone, they see a steady stream of social updates instead of a background with apps.

Responsive Design on Mobile Devices Not a Panacea

Responsive Design on Mobile Devices Not a PanaceaResponsive Web design, despite its buzz worthy status in the design world, is not the right fit for every website. Know the risks, and rewards of this critical design principal before investing in such a tactic.

Report: Digital Marketers Need a Better B2B Strategy

B2B Marketing, digital marketing, content marketing, cxm, customer experienceThere are many issues that marketers can face in business to consumer, or B2C, marketing, but this isn't the only strand of marketing that companies need to work on. According to a new report from the CMO’s Council Content ROI Center, many businesses are lacking proper Business to Business (B2B or BtoB) marketing strategies.

UPDATE: Marketo's Automated Customer Engagement Engine Going Live June 28

Marketo Customer Engagement EngineMarketo is planning for a June 28 launch date for its intelligent Customer Engagement engine, a module that enables users to create automated content marketing campaigns that aim to make engagement across the customer journey as easy and pleasing as warm apple pie.

How People Read Online [Infographic]

Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?

The 3 Stages of Content Marketing to Make Your Results Take Off

3 Stages of Content MarketingEverything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts?

Web Experience: Content is Critical for Web Success

The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.

Customer Experience: Communications and Marketing Professionals at a Crossroads

Much of what communications and marketing professionals were trained for is not just redundant but in fact counterproductive.

How Will You Win in the Hidden Sales Cycle?

Hidden Sales CycleThere’s perhaps been no influence more profound in shaping the customer journey than the social web. I say the social web because influence extends beyond social networks to really account for the wealth of information that your buyers use to become educated customers. In the words of one IBM senior marketing manager: “Buyers have gotten really good at answering their own questions.”

Four Reasons Why You Should be Thinking About Customer Journeys

customer journey from desire to delightWondering why you should be thinking about customer journeys? I've got four reasons.

Beef up Your Content Marketing with a Content Pyramid Approach

Beef Up content marketingAs summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Only 13% of Companies Personalizing Mobile Experiences

image-econsultancypersonalizereport-2013.jpg
Businesses personalize websites according to on site behavior more than any other factor.

Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.

Following the Influencer Trail with Traackr's Influencer Network Analysis Tool

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

Displaying 91-105 of 241 results

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