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Content Marketing News & Analysis

UPDATE: Marketo's Automated Customer Engagement Engine Going Live June 28

Marketo Customer Engagement EngineMarketo is planning for a June 28 launch date for its intelligent Customer Engagement engine, a module that enables users to create automated content marketing campaigns that aim to make engagement across the customer journey as easy and pleasing as warm apple pie.

How People Read Online [Infographic]

Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?

The 3 Stages of Content Marketing to Make Your Results Take Off

3 Stages of Content MarketingEverything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts?

Web Experience: Content is Critical for Web Success

The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.

Customer Experience: Communications and Marketing Professionals at a Crossroads

Much of what communications and marketing professionals were trained for is not just redundant but in fact counterproductive.

How Will You Win in the Hidden Sales Cycle?

Hidden Sales CycleThere’s perhaps been no influence more profound in shaping the customer journey than the social web. I say the social web because influence extends beyond social networks to really account for the wealth of information that your buyers use to become educated customers. In the words of one IBM senior marketing manager: “Buyers have gotten really good at answering their own questions.”

Four Reasons Why You Should be Thinking About Customer Journeys

customer journey from desire to delightWondering why you should be thinking about customer journeys? I've got four reasons.

Beef up Your Content Marketing with a Content Pyramid Approach

Beef Up content marketingAs summer approaches, many of us will hit the gym in the hopes of being swimsuit-ready by Memorial Day. While dragging ourselves out of bed for a 5-mile run before that 9am meeting isn't much fun at first, the more we exercise, the easier it becomes. That’s because we're building up our endurance and creating a habit of early-morning runs. In fact, over time, our bodies even start to wake up naturally in anticipation of that runner’s high each morning and we start to miss it on days when we skip our workout.

Only 13% of Companies Personalizing Mobile Experiences

Businesses personalize websites according to on site behavior more than any other factor.

Only 13% of companies have added personalization to their mobile experiences, an Econsultancy report has found, and another 33% aren't even planning on adding it in the next 12 months.

Following the Influencer Trail with Traackr's Influencer Network Analysis Tool

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

Gartner Highlights Up and Coming Digital Marketing Vendors

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

Altimeter Group Report: How Can Companies Feed Their Content Marketing Needs?

How can a company supply the proliferating channels looking for constant content marketing? A new report from the Altimeter Group has some suggestions. 

Content Strategy: Why Branding Matters

There's a lot of discussion lately in the content strategy space about branding. So, how relevant is it to an overall content strategy?

SDL Appoints Grant Johnson as New Chief Marketing Officer

Customer experience management company SDL has updated its executive team by hiring Grant Johnson, formerly of Pegasystems, as the company's new Chief Marketing Officer (CMO).

CXM - A Strategy That Really Needs Smart Technology

There's certainly been much written about Customer Experience Management (CXM) of late, but little about the related technology gap.

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