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Content Marketing News & Analysis

Oracle Gets Cloudy Again with Compendium Purchase

Oracle is making another cloudy bet with its announcement this morning that it has acquired cloud-based marketing content vendor Compendium. Terms of the deal were not made public.

Talking Content Strategy with Lithium's Bonnie Thomas

Digital Marketing,Customer Experience, Lithium's Bonnie Thomas on Meeting Customer Needs with Content MarketingHow do B2B marketers create the right content for their audience? What's the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than "likes"? We turned to Lithium's Director of Content Strategy, Bonnie Thomas, for some answers.

Loni Kao Stark on Digital Marketing's Balancing Act

digital marketing, content marketing, mobile, loni kao stark Are you a marketer learning to juggle the many balls that comprise a digital marketing strategy? Adobe's Loni Kao Stark has a few tips you should consider.

B2B Content Marketing Guidance: Strategy Before Deployment

customer experience, B2B Content Marketing Strategy: Develop a Strategy Before DeploymentA former employer of mine once told me in a meeting, “We should get on Twitter.”

That was it. No plan. No strategy. No launch meeting.

Just get tweeting. So I did. It didn’t work.

Pinterest Article Pin Feature Speaks to Publishers and Digital Marketers

The enhanced features for article pinning released this week by Pinterest have some content marketers paying attention.

Content Quality vs. Quantity: Is There a Clear Winner?

Customer Experience, Content Marketing, Content Quality vs. Quantity: Is There a Clear Winner?There is one question weighing on almost every marketer’s mind, or at least should be: what is better, quality of content or the quantity produced? The debate is ongoing and seems to be picking up momentum, but is there a clear and definitive answer to this question?

No. The answer is that simple.

Altimeter Group: What the Heck Is Native Advertising, Anyway?

"Native advertising" is a term commonly used to describe advertising that tries to blend into its environment, like Promoted Tweets on Twitter or Sponsored Stories on Facebook. But there are lots of opinions about what it covers, and whether it is really something new. Now, a new report from the Altimeter Group tries to define the term and the landscape in which it lives. 

Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

Customer Experience, Digital Marketing, Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

Bob is a well respected executive at a Fortune 1000 company. He lives on Tumblr and has the 100,000+ followers to prove it.

Enter Software Vendor X. They notice Bob's activity on social media channels and contact him to offer a preview of their software. Bob tests the software, follows up with a few questions and then writes a post about the great new software he's tested.

That, in a nutshell, is influencer marketing. And it’s a growing marketing platform.  

New InboundWriter Update Gives Context to Your Content Marketing #CMWorld

A successful content marketing strategy accounts for where content will ultimately be published. To effectively gauge how content will perform, it's essential that you understand how it measures up against your competitors as well as leaders in your industry. After all, there's a big difference between publishing a blog post to a website with a limited reach and publishing an article to a prominent, well-read website with a large audience. Even if you use popular keywords and write strategically about relevant topics, if you're not factoring in the reality of your website's influence, you may be setting your web content up for failure.

Twitter Introduces Editorialized Tweets

customer experience: editorialized tweets, digital marketing
Selecting text for a tweet

Twitter is trying to live up to its information network moniker with a feature that allows users to tweet sections of a story instead of just a headline.

Weekend Reads: Finding the Right Content Marketing Mix + SharePoint and Yammer Options

Customer Experience, Weekend Reads: Customer Connections + Making the Most of SharePoint

The long weekend is here! Whether you`re gearing up for one last camping trip or planning a family BBQ, why not take some time for yourself and catch up on all our must-read features you may have missed this week. Happy Labor Day!

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your email list, push via your website and hand off to the lead generation networks?

13 Content Marketing Tools That Can Improve Your Content Marketing Processes

Customer Experience,13 Content Marketing Tools That Can Improve Your Content Marketing ProcessesYou can use your web content management system to do content marketing, but are there better tools out there to fit your needs? Robert Rose, and the Content Marketing Institute (CMI), analyzed 13 new solutions for content collaboration. Here's his take on this disruptive market.

Create Customer Connections with a Content Marketing Mix

Customer Experience, Digital marketing, Create Customer Connections with a Content Marketing MixYou can’t turn a page today without reading another article extolling the virtues of content marketing. With good reason -- content strategies are more creative than ever. Brands and publishers are putting more resources behind original content, sponsoring helpful information on top of or next to editorial, and leaving no Internet stone unturned to partner with the most compelling influencers and bloggers.

How SMBs Can Improve Content and Social Media Marketing Strategies

customer experience: content marketing smbs

Social media is an important part of small and medium sized business (SMB) marketing strategies and these organizations should be making sure that content and knowledge come first.

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