Receive
the Free CMSWire Newsletter
We keep thousands of people informed each week via concise updates.
Privacy respected — we will never share your information.
Content Marketing News & Articles
By Siobhan Fagan
| Friday Jul 20, 2012
Though it felt as if the week began and ended with Microsoft, those of us who weren't playing with the shiny new Office and SharePoint toys had a lot of reading to keep us busy.
We read how content marketing is a natural evolution in web engagement, got tips on how to create content and marketing projects fast and on the cheap, and learned how the semantic web might just change enterprise information management.
Don't worry, there are plenty of SharePoint 2013 goodies mixed in as well.
By Liz Maritz
| Thursday Jul 19, 2012
In a very traditional sense content marketing is a bit of a time and money investment, at least in its early days. Custom magazines, glossy print publications, flash-heavy email newsletters, expensive websites, fancy microsites, 27-page whitepapers, highly produced webcasts and podcasts -- the list goes on. Recently, small businesses and start-ups have championed short-hand content marketing and it’s making a bit of a buzz.
By Thomas Robbins
| Wednesday Jul 18, 2012
Today’s business climate expects an organization to accomplish more online that ever before, while controlling costs and driving revenue. At the same time our website visitors demand a rich, immersive and personalized experience with relevant and compelling content. How can we build a content marketing strategy to solve this?
By Barb Mosher Zinck
| Tuesday Jul 17, 2012
We are a week away from our next Tweet Jam, so it's time to meet the panelists who will be discussing content marketing and find out the questions that they will be answering.
By Rob McCarthy
| Tuesday Jul 17, 2012
Content marketing is the promotion of content with a view of bringing your audience to your website, branded microsite or social media landing page and converting them to perform an action. This is also known as inbound marketing. The process of content marketing across multiple channels needs to be carefully managed for successful results and positive conversion outcomes.
By AJ Kumar
| Monday Jul 16, 2012
There’s no arguing with the fact that content marketing holds a tremendous amount of potential in terms of its ability to improve the customer experience on your website and drive targeted traffic in a cost-effective way.
Unfortunately, just because a strategy has potential doesn’t mean that it’s easy to do -- as anyone who’s ever tried (and failed) to launch viral-style content before can attest to!
By Barb Mosher Zinck
| Saturday Jul 14, 2012
By Siobhan Fagan
| Friday Jul 13, 2012
Pssst. Want to hear a secret?
Our Content Marketing focus continued this week, with many opinions on what is and isn't working including a tip on what could be marketers' new best friend: word of mouth.
We also witnessed the end of a SharePoint era this week with the posting of the final installment of The Art of SharePoint Success, 20 articles and nearly one year after the series began. Perhaps a follow up series on The Art of SharePoint 2013 Success is in order?
By Scott K. Wilder
| Thursday Jul 12, 2012
Think about two little toddlers playing, and imagine giving them some toys. For example let’s say we give them a Thomas the Tank Engine. Even if you instruct them how to play with the trains, kids will design their own routines and come up with their own stories.
Marketing departments should approach content in a similar manner.
By Jim Belosic
| Thursday Jul 12, 2012
Is it possible to measure the return on investment (ROI) for social media? This is a question that every person who works in social media, or uses social media as a business marketing tool, has wondered at some point. But trying to measure social ROI is sort of like trying to measure the effectiveness of a billboard.
By Chelsi Nakano
| Tuesday Jul 10, 2012
In addition to a seemingly countless number of other changes, social media usage has lent the volume and visibility needed to include peer-to-peer recommendations in today’s lineup of viable content marketing strategies. In fact, because many (if not all) of today’s marketing shifts are consumer-centric, word-of-mouth (WOM) could very well wind up being the most effective piece of the puzzle.
By Siobhan Fagan
| Monday Jul 9, 2012
Joe Chernov, VP of content marketing at Eloqua, knows of what he speaks. He is an award-winning content marketer in business-to-business marketing, having created with his collaborator JESS3, content such as The Content Grid and The Blog Tree infographics; The Future of Revenue animated video; and The Social Media Playbook and Social Media ProBook e-books.
Joe recently took some time out to answer questions about his field and where he sees it going.
By Marisa Peacock
| Monday Jul 9, 2012
The first thing you notice when reading The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem is that it’s as much about the customer as it is about the company. By seeking to transform company culture to become more collaborative, creative and well, conversational, an organization must focus on delivering a successful customer experience.
By Barb Mosher Zinck
| Saturday Jul 7, 2012
By Siobhan Fagan
| Saturday Jul 7, 2012
Who doesn't like a good story?
Content Marketing has the potential to engage otherwise media saturated audiences. This week we heard how it can affect customer journeys for the better and also how it is shaking up Web CMSs.
Our contributors shared practical tips on how to establish the value of your digital and information assets, suggestions on how to manage a migration to the cloud and opened a discussion about certifications for information professionals.
Curious? Read on.
Continue reading...
view comments
We take your privacy seriously