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Content Marketing News & Analysis

Today's Publishers: A Look at How Branded + User-Generated Content is Changing Marketing

Customer Experience, Content Marketing,Today's Publishers: A Look at How Branded + User-Generated Content is Changing Marketing It wasn't very long ago that publishers were responsible for the creation, curation and distribution of content. They held the keys to what was said about brands, products, trends and more.

Incorporating the Customer Voice in Content

Customer Experience, Content Marketing, Incorporating the Customer Voice in ContentDigital marketing is all about content -- any marketer will reiterate that content is still king. Your website, your SEO strategy, your PPC campaigns, your social media strategy, your customer lifecycle programs, your marketing automation strategy -- they all rely on content.

Content Marketing for B2B and B2C: More Alike than Unalike

Customer Experience,Content Marketing for B2B and B2C: More Alike than UnalikeThe words “motivate” and “emotion” share the same Latin root (mot, or move), and that’s an important thing to keep in mind when writing any piece of content. 

If Brands Are Publishers, Consumers Are Subscribers

Customer Experience, Content Marketing, If Brands are Publishers, Consumers are SubscribersIt’s inescapable these days -- every company must deal with the extraordinarily rapid developments of using content to facilitate better consumer engagement. Because if they don't, consumers are two clicks away from researching a better price and / or finding a competitive experience that’s more personal and relevant to their lives.

Weekend Reads: The Value of SharePoint On Premises + Providing Remarkable Content

Weekend Reads, Information Management, SharePoint On Premises, Be Remarkable or FailAnother busy work week, another all star weekend reads. This week we talked about the value of on premises vs. hosted SharePoint deployments, took a look at creating remarkable content experiences and explored the relationship between collaboration and productivity.

This Week: Surviving the Content Marketing Explosion + SharePoint Cloud vs. On Premises

Bracing for the Content Marketing Explosion
In the race to keep up with customer's demands for content, businesses that produce quality content will capture the audience. 

Collaboration + Process = Productivity?
As collaboration tools secure a place in the workforce, businesses are now incorporating them into critical processes. Will this combination of collaboration tools and processes shore up decreased productivity?

Microsoft's Push to the Cloud
Enterprises that move past the hype surrounding SharePoint in the cloud might find that on premises SharePoint offers benefits and value that hosted versions do not. 

The Total Cost of Owning a Web CMS
If you're evaluating Web CMS solutions, your need to consider the total cost of ownership: hosting, licensing, implementation, ongoing design, development support and other variables unique to your organization.
> Learn More in this White Paper

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It's Pinterest's Birthday: A Look Back at the Content Sharing Network

customer experience: pinterest birthday

Despite being launched in 2010, Pinterest wasn't made publicly available until August 2012. Today is the one year anniversary of its public launch and we take a look back at how the content sharing network has changed.

Content Marketing: 3 Tools for Unique Content Curation and Delivery

Content marketing isn't just about creating content. While many organizations will tell you that content creation is among their biggest marketing challenges, successful content marketing also depends on sharing and curating content. 

As Content Creators Cash in on YouTube, What are the Options for Analytics?

Customer Experience, video marketing, youtube analyticsLast November, my 13-year-old son asked me, “Dad, can we go to Vidcon?” That my teenage asked me to do anything with him elicited a “yes” even though I didn’t know anything about Vidcon. As the months went by, my son started a YouTube channel with friends. He also introduced me to the programming he was watching and I learned more about the folks creating the content. By the time we went to the show this past weekend, I was probably as excited as he to attend.

Content Marketing: B2B v. B2C [Infographic]

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing. 

Put on Your Content Marketing Helmet - It's a Content Explosion

Customer Experience,Put on Your Content Marketing Helmet, It's a Content Explosion For many years it’s been said that publishing is every organization's second business, and that has never been truer than it is today, as the need for content to drive consumer transactions has moved from limited print advertising to the insatiable needs of the web-empowered consumer.

Creating Content Experiences - Be Remarkable or Fail

Customer Experience: Creating Content Experiences - Be Remarkable or FailI've recently written on why I think Content Marketing is in the “Valley of Disillusionment” (to borrow from Gartner’s hype cycle). But I also believe that it is now that the real work begins with content, and the experiences it facilitates. Businesses that have facile management of content are poised to make true progress.

Weekend Reads: SharePoint's Storied Past + Building Your Mobile Strategy

Thumbnail image for CMSWire weekend readsThe work week is over and Saturday is here! Whether you are sitting down with your morning coffee or trying to cool off from a morning run, what better time is there than now to catch up on all the features you may have missed? This week, we kicked off our month long focus on the evolution of SharePoint and the transformation of brands to publishers. We also looked at the whole collaboration picture and talked mobile strategy. So sit back, relax and enjoy our weekend reads.

The New Marketing Imperative for Brands: Publish Original Content

Content Marketing, customer experience,New Marketing Imperative for Brands: Publish Original ContentThe early days of online marketing were a lot like the Wild West -- anything goes.

Reported: Facebook to Introduce Feedback Option for Hidden Posts

Customer Experience Facebook Hide Feedback

Facebook members will soon have the ability to provide feedback on why they choose to hide content on their newsfeeds, according to recent reports.

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