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Content Strategy News & Analysis

Google Analytics Content Experiments Open to All

Google Analytics Content Experiments is now open to all Google Analytics users, and the free tool can be found under the Content section of the Standard Reporting page.

Journal from an Intranet Voyage: Changing the Conversation

As I recently have been afforded the opportunity to help my enterprise improve our intranet, I've decided to chronicle this effort in a series of articles over the course of the journey. Before I begin, a little context.

My enterprise just completed a software upgrade of its SharePoint infrastructure to the latest version, but has not had a significant design upgrade in more than 7 years. There is a consensus that the intranet does not meet the needs of the employee population within a dynamically changing environment. There has been several years of frustration regarding getting the financial, Information Technology (IT) and design resources necessary for making any significant improvement to the experience.

Interview: Robert Rose Talks Content Marketing & Engaging Your Customers

Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and building loyal subscribers as it is about selling products and services. The two go hand in hand these days.

To learn a little more about content marketing and how it helps engage customers, we spoke with Robert Rose, Senior Analyst at Digital Clarity Group and co-author of Managing Content Marketing.

Customer Experience: Reduce Customer Effort

Words such as "loyalty", "engagement", "community", and "experience" describe a largely false relationship between customers and organizations.

This Week: 5 Easy Content Marketing Projects + The Responsive Design Debate

Content Marketing -- Step by Step
Don't know how to get started in Content Marketing? Check out this approach to developing your content marketing strategy. You can also try one of these fast and easy Content Marketing projects or 7 ways to reverse engineer great content.

Responsive Design...Or Not?
Did you miss our recent Optimizing Mobile Customer Experience webinar? Fear not, we have the full webinar summary and recording right here. Or perhaps you agree with this article and think that responsive design is the wrong paradigm.

July's Tweet Jam Next Wednesday
A final reminder that our Content Marketing Tweet Jam is next Wednesday July 25th at 10am PDT / 1pm EDT. Details here.

Leading With Content Marketing
Learn how to build a Content Marketing Strategy -- interactive webinar with Robert Rose and CMSWire.

> Join CMSWire's Free Webinar

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Christmas In July: Optimizing Your Website for the Holiday Rush

shutterstock_87693331.jpg Summertime is here, the temperature is steadily rising and most people are lounging on the beach, not at all thinking about the holiday season … which is precisely why it’s a good time for e-tailers to get prepared.

Will Open Warfare in the Realm of Media Hatch an Alliance in the Game of Thrones?

The seven kingdoms of watchable content and distribution are in turmoil.  Watchable content providers are in open warfare with distributors. Powerful dynasties have been discarded to the dustbin of history. Upstart usurpers are in a mad land grab fraught with a combination of peril and promise. Amidst it all average consumers, the people of the kingdoms, engage in open rebellion by joining the either the upstarts or even the wildling pirates in brazen contempt of the established powers that be. As in all battles for supremacy the future is unclear, but one truth remains the same, victors emerge not through power, but through smart alliances.

7 Ways to Reverse Engineer Great Content

There’s no arguing with the fact that content marketing holds a tremendous amount of potential in terms of its ability to improve the customer experience on your website and drive targeted traffic in a cost-effective way.

Unfortunately, just because a strategy has potential doesn’t mean that it’s easy to do -- as anyone who’s ever tried (and failed) to launch viral-style content before can attest to!

Content Value Index for Localization: Not All Content is Created Equal

So how does your organization categorize the relative value of its content for translation? How, what and when do you translate specific types of content? I propose we look at this in terms of a “Content Value Index.” Content can be divided into three levels to help distinguish the relative value and the appropriate method to translate it. These levels are automatic, community and professional.

A Recipe for Going Viral from a 5,000,000 View Video Maker

Some of the social media mavens would have us all believe that you can't make a viral video on purpose. I'm here to tell you that they are wrong. Lack of intention has nothing to do with it.

My recent interview with Steve Yu illustrated that intention just might be one of the keys to success. Kevin "Nalts" Nalty, acclaimed expert on social media and video in particular, famously claimed that viral was dead for advertisers and marketers "because the odds of a commercial video being seen by millions are nearly insurmountable". I'd say Nalts is half right. The odds are very long indeed, but I think Nalts was looking through the traditional marketing lenses which basically make attempts at going viral dead on arrival.

Content Strategy: Why Review and Remove Are Such Critical Web Skills

In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall.

Book Review: Creating the Conversation Company

The first thing you notice when reading The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem is that it’s as much about the customer as it is about the company. By seeking to transform company culture to become more collaborative, creative and well, conversational, an organization must focus on delivering a successful customer experience.

Content Marketing: The Changing Role of the Web CMS

Content Marketing used to be a buzzword for a few evangelists. Today, it’s going mainstream faster than Twitter.

InboundWriter Releases New, iPad-Friendly Version of Its Content Optimization App

inboundwriter logo 62712.pngWriters who use Apple’s iPad now have another tool at their disposal. On Thursday, InboundWriter announced the new release of its content optimization system, which now works on the popular tablet.

LinkSmart with New Publisher Focused Link Management Platform

A Colorado-based startup led by the former CEO of DailyCandy has emerged from stealth mode. LinkSmart uses text links to help sites increase traffic and drive visitor engagement.

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