Content Strategy News & Articles

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint -- you get the drift.

Here are some riveting reads for your holiday weekend:

• Digital Asset Management for Enterprise Intranets
• 5 Steps to Creating More Effective Content
• Driving Adoption in Social Business: More Thoughts from the Front Lines
• Social Media Marketers Search for Answers to Age-Old Questions

Most Popular

• The Employee is the New Customer
• Managing Records in SharePoint 2010: An ARMA Report Review
• Mobile Apps or Mobile Web? Siteworx's Tim McLaughlin Speaks Out
• Debunking Myths About Facebook Timeline Engagement
• Alert: What's Coming for Open Source CMS in April 2012

Editor's Picks

• 5 Steps to Creating More Effective Content
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• 10 CRM Buying Issues for Your Customer Experience Management Strategy
• Digital Asset Management: Let's Not Forget Why it Started
• Google's Project Glass Offers A Squint into the Future

Around the Web

• 'How Creativity Works': It's All In Your Imagination
• Chat Seen as Customer Service of the Future
• Science Probes Why Tweets Go Viral
• Four Challenges Facing Today's CMOs and How to Overcome Them
• Social Business: The Experience Requirement – Getting Beneath the Advice

Featured Events (all events | post your event)

• Apr 11 -- OpenText Content Day New York
• Apr 11 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12 -- (Webinar) Building Rich Web Experiences with Open Source
• Apr 18 -- Forrester's Marketing Leadership Forum Los Angeles
• Apr 26 -- (Webinar) Why Enterprise CMS Project Fail — And What You Can Do About It

Featured Jobs (all jobs | post your job)

• Project Manager in Seoul at SDL
• ScrumMaster in Auckland at SilverStripe
• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland

Personalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

Marketers devote a massive amount of resources in both time and money to customer acquisition. After all, that’s the creative fun stuff, right? Yet, many marketers don’t spend any time on developing an optimization strategy to increase conversion rates! Getting prospective customers to a brand’s website is great, but why not take it to the next level and focus on getting users to take action on your site?

We all know that a picture has the ability to be worth a thousand words. With the rise of popular visual content platforms such as Pinterest, Instagram, Facebook Lists and Storify (to name a few), content is finally moving beyond words to help build connections. As a community manager, how can you begin to leverage the power of a picture to enhance relationships and promote your brand?

For many years, there has been an unwritten rule in business that while the customer may be king your number one objective should be to turn them into a pauper.

When you write about the state of social business, like we do, it’s hard to notice the little things taking shape within the enterprise. At Gartner Portals, Content & Collaboration, those little things are taking center stage and making a big impression. Something caught my attention about how companies are approaching two familiar platforms: Web Content Management and Social Media.

Metalogix said it will purchase Syntergy and integrate its suite of products, including its popular Replicator web platform, into Metalogix' SharePoint content life cycle management solutions portfolio. Syntergy will continue to operate "independently," keeping its Open Text /LiveLink business but Replicator for SharePoint will become part of Metalogix.

Ah, the Holy Grail of content strategy: content as a commodity. For years, those of us in digital strategy have known that content is both king and a commodity. But it’s been difficult to get others to see our point of view. However, two new interesting social sites make content feel like a commodity by the very nature of the way they present said content.

This week, the DAM Lowdown looks at Extensis Portfolio Server 10.2, ADAM Software's tool for integration with Adobe Creative Suite, digital asset management for the athletics industry and a DAM Conference in New York.

Strategy is defined at a senior management level. Good content can help implement that strategy.

Most apps on Facebook are about ongoing commitment; they are driven by a need to maintain attention and bringing back visitors. ShortStack, an increasingly popular Facebook App, takes such factors into consideration, but also places emphasis on getting people there in the first place. A visual enhancement and marketing tool, ShortStack helps you build campaigns and design Facebook pages, assembling just the right colors, images, and catch-phrases to draw in customers and turn them onto your playing field. Let’s take a look.

Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

The time has come to embrace Google+ with open arms and while it takes a bit more effort than merely creating a profile to extend your influence, the payoff can be huge. Today, we look at five of the best techniques to boost your Google+ profile and improve SEO. A few smart moves and you’ll go straight to the top.

Agility CMS announces a turn-key online magazine publishing solution.