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Content Strategy News & Analysis

Web Experience: Bridging the Content Management Chasm

There is a chasm between those who create content and those who consume it. The Web allows us to bridge that chasm.

Friday Hookups: Is Your Customer Relationship in Danger?

This Friday, we offer up a little relationship advice. With spring in full swing, love is in the air and we’re all feeling a little flirty and looking to spice up our daily routines with more passion. But with it so easy to stray nowadays, how can we ensure that those with whom we are engaged stay committed and loyal? Knowing the signs of a wandering eye can help, as can showing a little interest yourself. We’re talking about your customers, of course (this isn’t Cosmo) and thanks to folks at Maxymiser, there’s now a handy infographic to help us identify the 5 Signs Your Online Customers are Cheating On You.

If Web CMS Implementations Fail, Blame the Users #CMSX

ss120509-bd01.jpgIf your latest Web CMS project is total disaster, you should definitely blame the users.

These careless people probably weren't there to inform your closed door meetings and they probably never did a proper review of your requirements and design specs. The nerve of them -- going about their daily lives simply ignoring your need to develop relevant user stories and process flows.

If only they knew what you know about how things should work, everything would be just fine.

The Real Reason Why Intranets Aren't Working

A great many of the content and tools for employees are badly designed and managed because management does not respect employee time.

Social Business, Localization, Mobile Trends, Topics Transform #info360

info360-newlogo-240_0.gifWith Info360 almost a month away, we took the opportunity to talk with its organizers to learn more about the trends and topics dominating this year’s conference. As you may remember, last year we talked to a variety of vendors about how they manage the content and chaos in the enterprise. So much has changed in the past year, you may wonder how three days of breakouts, sessions and exhibitions can begin to tackle it all.

Web Experience: How Useful is Your Website?

Great websites have a clear function, purpose and use. What does your website help your customers to do?

Inbound Writer's New Topic Buzz Module Adds Twitter Analysis

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz -- a Twitter analytics tool for cutting through the social network's stream of information.

DAM Lowdown: Building Rich Customer Experiences, Tweet Jam Recap, Evolving Needs of Publishers

We had a DAM busy week with our Tweet Jam and articles that examined DAM for managing image libraries, the future of digital asset management, the changing needs of publishers and maximizing the potential of localized marketing.

Why Your Mobile Strategy is All Wrong and What to do About It

A mobile-first strategy may be the way you need to plan, create and publish your content.

Customer Experience: How to Choose the Right Web Metrics

Judge your success based on how successful you make your customer.

Scribit Turns Content Sharing into Marketing with New Platform

Using content rich partnerships as the draw, content marketing platform maker Scribit is looking to change the search, web site hop, skip and jump game from one site to another by creating a content repository right on their branded sites, including those in key digital landing locales like Facebook, LinkedIn and Twitter.

Beating Google Without Playing The Game #SMAS12

The Social Media Analytics Summit has offered a stream of case studies and presentations that attempt to explain the best practices in determining your ROI on social media, along with the deep chasm of issues therein.  

We were treated to a presentation by Stephen E. Arnold, a 67-year-old outside-the-box thinker who's won the audience over more than any other speaker at this 2-day event so far.  Maybe because he was handing out money.

DAM Lowdown: DAMMY Awards, Tweet Jam, Gannett Leveraging Digital Assets

Createasphere is accepting submissions for its 3rd Annual DAMMY Awards, we're hosting the April DAM Tweet Jam tomorrow, we look at takeaways from OpenText Content Day and how Gannett plans to improve profits by leveraging its digital assets and North Plains acquires Xinet.

CXM: Is Your Content Getting in the Customer's Way?

Most customers need another page of your content like they need another piece of spam in their inbox.

Four Ways to Find Hidden Revenue on Your e-Commerce Site

shutterstock_46705981.jpg When managing an e-Commerce site, it’s all about ROI. How can we improve the site performance metrics and all media channels used to send in traffic?

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