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Content Strategy News & Analysis

Demandbase Gets Strategic About Real-Time Identification

Demandbase Gets Strategic About Real-Time IdentificationPersonalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.

DAM Lowdown: WoodWing Integration From Modula4, NetX 6.1, Conference Reports

We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.

5 1/2 Ways to Optimize Your Online Form

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Marketers devote a massive amount of resources in both time and money to customer acquisition. After all, that’s the creative fun stuff, right? Yet, many marketers don’t spend any time on developing an optimization strategy to increase conversion rates! Getting prospective customers to a brand’s website is great, but why not take it to the next level and focus on getting users to take action on your site?

The Community Manager's Toolbox: Managing Visual Content

We all know that a picture has the ability to be worth a thousand words. With the rise of popular visual content platforms such as Pinterest, Instagram, Facebook Lists and Storify (to name a few), content is finally moving beyond words to help build connections. As a community manager, how can you begin to leverage the power of a picture to enhance relationships and promote your brand?

CXM: Does it Pay to Fool the Customer?

For many years, there has been an unwritten rule in business that while the customer may be king your number one objective should be to turn them into a pauper.

One Customer Experience Strategy, Two Platforms #gartnerpcc

When you write about the state of social business, like we do, it’s hard to notice the little things taking shape within the enterprise. At Gartner Portals, Content & Collaboration, those little things are taking center stage and making a big impression. Something caught my attention about how companies are approaching two familiar platforms: Web Content Management and Social Media.

Metalogix Takes Over Syntergy's SharePoint Replicator

Metalogix said it will purchase Syntergy and integrate its suite of products, including its popular Replicator web platform, into Metalogix' SharePoint content life cycle management solutions portfolio. Syntergy will continue to operate "independently," keeping its Open Text /LiveLink business but Replicator for SharePoint will become part of Metalogix.

Content Strategy: Pinterest & Storify Turn Content into Commodity

Ah, the Holy Grail of content strategy: content as a commodity. For years, those of us in digital strategy have known that content is both king and a commodity. But it’s been difficult to get others to see our point of view. However, two new interesting social sites make content feel like a commodity by the very nature of the way they present said content.

DAM Lowdown: WebDAM Collaborates With Box, DAM for Sports, Extensis Open API

This week, the DAM Lowdown looks at Extensis Portfolio Server 10.2, ADAM Software's tool for integration with Adobe Creative Suite, digital asset management for the athletics industry and a DAM Conference in New York.

Web Experience: Is There Such a Thing as Content Strategy?

Strategy is defined at a senior management level. Good content can help implement that strategy.

Facebook App of the Week: ShortStack

Most apps on Facebook are about ongoing commitment; they are driven by a need to maintain attention and bringing back visitors. ShortStack, an increasingly popular Facebook App, takes such factors into consideration, but also places emphasis on getting people there in the first place. A visual enhancement and marketing tool, ShortStack helps you build campaigns and design Facebook pages, assembling just the right colors, images, and catch-phrases to draw in customers and turn them onto your playing field. Let’s take a look.

DAM Lowdown: Hasbro Upgrades Legacy System, Speedier Social Marketing

Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

Content Strategy: 5 Ways to Use Google+ To Improve SEO

The time has come to embrace Google+ with open arms and while it takes a bit more effort than merely creating a profile to extend your influence, the payoff can be huge. Today, we look at five of the best techniques to boost your Google+ profile and improve SEO. A few smart moves and you’ll go straight to the top.

Agility Cloud CMS Unveils Template Solution for Online Magazines

agility_logo_2011.jpg Agility CMS announces a turn-key online magazine publishing solution.

Customer Experience: Why Are Ugly Websites So Successful?

"Techmeme has redesigned," Gabe Rivera founder of the popular technology news site wrote in January 2012. "Drudge Report is now indisputably the web's ugliest news site."

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