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Content Strategy News & Analysis

Social Business, Localization, Mobile Trends, Topics Transform #info360

info360-newlogo-240_0.gifWith Info360 almost a month away, we took the opportunity to talk with its organizers to learn more about the trends and topics dominating this year’s conference. As you may remember, last year we talked to a variety of vendors about how they manage the content and chaos in the enterprise. So much has changed in the past year, you may wonder how three days of breakouts, sessions and exhibitions can begin to tackle it all.

Web Experience: How Useful is Your Website?

Great websites have a clear function, purpose and use. What does your website help your customers to do?

Inbound Writer's New Topic Buzz Module Adds Twitter Analysis

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz -- a Twitter analytics tool for cutting through the social network's stream of information.

DAM Lowdown: Building Rich Customer Experiences, Tweet Jam Recap, Evolving Needs of Publishers

We had a DAM busy week with our Tweet Jam and articles that examined DAM for managing image libraries, the future of digital asset management, the changing needs of publishers and maximizing the potential of localized marketing.

Why Your Mobile Strategy is All Wrong and What to do About It

A mobile-first strategy may be the way you need to plan, create and publish your content.

Customer Experience: How to Choose the Right Web Metrics

Judge your success based on how successful you make your customer.

Scribit Turns Content Sharing into Marketing with New Platform

Using content rich partnerships as the draw, content marketing platform maker Scribit is looking to change the search, web site hop, skip and jump game from one site to another by creating a content repository right on their branded sites, including those in key digital landing locales like Facebook, LinkedIn and Twitter.

Beating Google Without Playing The Game #SMAS12

The Social Media Analytics Summit has offered a stream of case studies and presentations that attempt to explain the best practices in determining your ROI on social media, along with the deep chasm of issues therein.  

We were treated to a presentation by Stephen E. Arnold, a 67-year-old outside-the-box thinker who's won the audience over more than any other speaker at this 2-day event so far.  Maybe because he was handing out money.

DAM Lowdown: DAMMY Awards, Tweet Jam, Gannett Leveraging Digital Assets

Createasphere is accepting submissions for its 3rd Annual DAMMY Awards, we're hosting the April DAM Tweet Jam tomorrow, we look at takeaways from OpenText Content Day and how Gannett plans to improve profits by leveraging its digital assets and North Plains acquires Xinet.

CXM: Is Your Content Getting in the Customer's Way?

Most customers need another page of your content like they need another piece of spam in their inbox.

Four Ways to Find Hidden Revenue on Your e-Commerce Site

shutterstock_46705981.jpg When managing an e-Commerce site, it’s all about ROI. How can we improve the site performance metrics and all media channels used to send in traffic?

DAM Lowdown: DAM Events, Managing University Assets, Picturepark SDK

This week we plan for the upcoming Henry Stewart DAM Conferences, look at the role DAM plays for university advertising assets, check out the Picturepark SDK public release and learn how to use -- not abuse -- digital assets on websites.

#info360 Under the Big Top: Content LifeCycle Management

 #info360 Under the Big Top: Content LifeCycle ManagementIt’s hard to believe that it was only a year ago that we attended Info360’s Conference in Washington, DC. That’s where we were introduced to Huddle and got up close with Aaron Levie and learned how to manage content chaos and collaboration at the enterprise level. This year’s show, billed as North America’s largest and most comprehensive enterprise content event, will take place in New York from June 12-14. And we’ll be there to cover it.

Don't Demonize. Monetize: the Genius of APIs, the Trend of Platformification

I pulled many valuable nuggets out of Alan Cooper's talk at SXSW, like the one that explains the rise of the sniper app. Near the end of his talk, I asked him why the business, UX and design communities are not embracing the current trend in API proliferation (a.k.a. Platformification) and what can be done to help designers and content strategists see that APIs are yearning to be designed.

Web Experience: From Built to Last to Built to Change

The Web facilitates continuous testing and improvement. Great web designs are responsive and flexible. They allow for rapid innovation based on feedback.

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