Content Strategy News & Analysis
| Tuesday Apr 10, 2012
I pulled many valuable nuggets out of Alan Cooper's talk at SXSW, like the one that explains the rise of the sniper app. Near the end of his talk, I asked him why the business, UX and design communities are not embracing the current trend in API proliferation (a.k.a. Platformification) and what can be done to help designers and content strategists see that APIs are yearning to be designed.
| Monday Apr 9, 2012
The Web facilitates continuous testing and improvement. Great web designs are responsive and flexible. They allow for rapid innovation based on feedback.
| Saturday Apr 7, 2012
It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint -- you get the drift.
Here are some riveting reads for your holiday weekend:
Around the Web
| Wednesday Apr 4, 2012
Personalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.
| Tuesday Mar 27, 2012
We recently attended AdobeSummit and DrupalCon, Modula4 announced integration platforms, NetXposure 6.1 rolled out added functionality and features and the PublishingNOW! DAM-based publishing platform was unveiled.
| Tuesday Mar 20, 2012
Marketers devote a massive amount of resources in both time and money to customer acquisition. After all, that’s the creative fun stuff, right? Yet, many marketers don’t spend any time on developing an optimization strategy to increase conversion rates! Getting prospective customers to a brand’s website is great, but why not take it to the next level and focus on getting users to take action on your site?
| Monday Mar 19, 2012
We all know that a picture has the ability to be worth a thousand words. With the rise of popular visual content platforms such as Pinterest, Instagram, Facebook Lists and Storify (to name a few), content is finally moving beyond words to help build connections. As a community manager, how can you begin to leverage the power of a picture to enhance relationships and promote your brand?
| Monday Mar 19, 2012
For many years, there has been an unwritten rule in business that while the customer may be king your number one objective should be to turn them into a pauper.
| Tuesday Mar 13, 2012
When you write about the state of social business, like we do, it’s hard to notice the little things taking shape within the enterprise. At Gartner Portals, Content & Collaboration, those little things are taking center stage and making a big impression. Something caught my attention about how companies are approaching two familiar platforms: Web Content Management and Social Media.
| Wednesday Mar 7, 2012
Metalogix said it will purchase Syntergy and integrate its suite of products, including its popular Replicator web platform, into Metalogix' SharePoint content life cycle management solutions portfolio. Syntergy will continue to operate "independently," keeping its Open Text /LiveLink business but Replicator for SharePoint will become part of Metalogix.
| Thursday Mar 1, 2012
Ah, the Holy Grail of content strategy: content as a commodity. For years, those of us in digital strategy have known that content is both king and a commodity. But it’s been difficult to get others to see our point of view. However, two new interesting social sites make content feel like a commodity by the very nature of the way they present said content.
| Tuesday Feb 28, 2012
This week, the DAM Lowdown looks at Extensis Portfolio Server 10.2, ADAM Software's tool for integration with Adobe Creative Suite, digital asset management for the athletics industry and a DAM Conference in New York.
| Monday Feb 27, 2012
Strategy is defined at a senior management level. Good content can help implement that strategy.
| Thursday Feb 23, 2012
Most apps on Facebook are about ongoing commitment; they are driven by a need to maintain attention and bringing back visitors. ShortStack, an increasingly popular Facebook App, takes such factors into consideration, but also places emphasis on getting people there in the first place. A visual enhancement and marketing tool, ShortStack helps you build campaigns and design Facebook pages, assembling just the right colors, images, and catch-phrases to draw in customers and turn them onto your playing field. Let’s take a look.
| Tuesday Feb 21, 2012
Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.