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Content Strategy News & Analysis

Web Experience: Is There Such a Thing as Content Strategy?

Strategy is defined at a senior management level. Good content can help implement that strategy.

Facebook App of the Week: ShortStack

Most apps on Facebook are about ongoing commitment; they are driven by a need to maintain attention and bringing back visitors. ShortStack, an increasingly popular Facebook App, takes such factors into consideration, but also places emphasis on getting people there in the first place. A visual enhancement and marketing tool, ShortStack helps you build campaigns and design Facebook pages, assembling just the right colors, images, and catch-phrases to draw in customers and turn them onto your playing field. Let’s take a look.

DAM Lowdown: Hasbro Upgrades Legacy System, Speedier Social Marketing

Hasbro is spending millions to update its legacy DAM system and wrangle assets for more than 1,500 brands. Also this week, Widen rolls out Media Collective 6.0, how to streamline social marketing with DAM and an interview with Createsphere panelist Jason Perr.

Content Strategy: 5 Ways to Use Google+ To Improve SEO

The time has come to embrace Google+ with open arms and while it takes a bit more effort than merely creating a profile to extend your influence, the payoff can be huge. Today, we look at five of the best techniques to boost your Google+ profile and improve SEO. A few smart moves and you’ll go straight to the top.

Agility Cloud CMS Unveils Template Solution for Online Magazines

agility_logo_2011.jpg Agility CMS announces a turn-key online magazine publishing solution.

Customer Experience: Why Are Ugly Websites So Successful?

"Techmeme has redesigned," Gabe Rivera founder of the popular technology news site wrote in January 2012. "Drudge Report is now indisputably the web's ugliest news site."

How to Predict Article Popularity Pre-Tweet

A recent HP Labs study examines how to predict the popularity of an article prior to publishing it online or promoting via social media. The researchers were able to estimate ranges of popularity with an overall accuracy of 84% by considering only article content features.

Mobile Content Strategy: Is Less Always More?

The most prominent advice about mobile content is to be concise. The content for web should be short, but the mobile content should be even shorter. While this is certainly true, some take this "shortening" to another level.

Being concise doesn't mean that the content shouldn't make sense and actually become useless.

Web Content: Should Links be Underlined?

The most important thing is that a link is clearly understood to be a link. That way, when you scan the page you can immediately identify the links.

Smart Content Reviewed: Text Analytics & Semantic Content Enrichment

Spurred on by an online debate about the distinction between text analytics and semantic content enrichment, I turn in this article to the pressing question: "What does semantic content enrichment mean?" 

What Screenshots Can't Tell You: How NCR Made NNG's Best Intranets

I took a peek at the article last week reporting on the NNG 10 best intranets of 2012 with some curiosity regarding what would be reported and I found something that was infinitely more interesting to me in the user comments.

DAM Lowdown: Bowling Assets, Video Files, HPC, Clustering, Managing Photos

Product updates, a look at moving digital assets, how Brunswick Bowling and Billiards leverages Widen's DAM solution and how 50 Kaliber Films manages 20,000 video files.

Customer Experience: Why Audience Navigation Usually Doesn't Work

Links cause most problems when they overlap and audience based links are particularly problematic.

With Tynt Acquisition, 33Across Broadens Reach into Publishing

33across.pngCareful when hitting Ctrl-C or Cmd-C. You might just be sending identifiable user data to a server somewhere. Such technologies have their uses in brand marketing, after all, considering the amount of content that users read every day. Social ad targeting company 33Across is now looking to apply the same technology to the publishing world with its acquisition of Tynt.

Content Strategy: Don't Ditch Your FAQ Page

This is my first column of 2012 and I’m going to start the year by being controversial.

The proverbial notion within content strategy is to vehemently protest the existence of a FAQ page on a website. Further, the FAQ page is the first page abolished during a migration and redesign. There’s a certain amount of snobbishness that goes along with this advice: “Do they have a FAQ page?” Sniff, sniff. Roll of the eyes.

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