Content Strategy News & Articles

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Just a few weeks after announcing their intent to revamp Delicious, AVOS investors Chad Hurley and Steve Chen have resurrected the social bookmarking site. Will Delicious rise up from the ashes and revitalize the social bookmarking scene?

Socially-curated news reader apps are now becoming the choice method of accessing news content on tablets like the iPad. With magazine-like looks and touch-friendly interfaces, apps like Flipboard, Zite, Pulse and even the upcoming Google Propeller give a social aspect to reading news and interesting feature stories online. Joining the mix is Evri, a mobile app developer that will debut its iPad application today.

We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do.

There's a new acronym on the block: WEM! It's Web, it's Engagement and it's Management. It's new, it's sexy and everybody loves it. But before you join the enthusiastic crowd, I think some warnings are essential.

For digital marketers, creating relevancy is crucial. There are too many channels and too much content that is blindly directed to the masses, and especially with the increased use of mobile phones and tablets, consumers are expecting a personal experience. While the concept of personal computing was somewhat personal, a mobile device is highly personal. Now more than ever, it is critically important for digital marketers to be able to give consumers the right information, in the right format, at the right time and most importantly -- on the device of choice.

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"

As we enter the fourth week in our Social Media Marketing 101 series, we’ve already outlined a lot of the basic details necessary for developing an effective social media marketing strategy. Now that you know who you are, what you do and the right keywords to use to describe your brand/company/product, as well as the appropriate goals you hope to achieve with and for your customers, it’s time to figure out a way to manage it all.

At the Society of American Archivists (SAA) Annual Meeting, one of the discussions focused on electronic discovery and the context of electronic records in the workplace.

Google is always on the lookout for ways to combat search and web spam. In an effort to include crowdsourced information in its algorithm, the company is asking for user input, and is likewise considering adding Google+ +1 shares as a factor in search engine results page (SERP) ranking.

In the first session of day three of the Society of American Archivists (SAA) Annual Meeting, the discussion continued on the collection development in the area of born-digital papers, and the management of born-digital assets.

The Web is the greatest collective intelligence engine in human history. We are living through a Renaissance in democratic thought and individual opportunity.

Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line. And lest you think that you need to be a seasoned marketing professional to really know how to measure social media engagement, think again – it’s something everyone struggles with.

Requirements gathering, the act of trying to understand a problem by talking to a selection of actual and potential users, is common place in nearly all good IT projects. Traditional waterfall projects require that a problem is fully understood, and documented, before beginning to build the solution. Agile projects stipulate that only a “broad brush” understanding of the problem is required to start work, with the gaps in knowledge being filled in as the project progresses. But generally speaking, any type of project, large or small, agile or waterfall, will have some form of requirements gathering component to it.

And that is a problem. You see, all requirements gathering activities are flawed. The end result of any requirements gathering phase is just not very good. Don’t believe me? Let me take you through a typical scenario.