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Content Strategy News & Analysis

The New Google Analytics: Using Multi-Channel Funnels

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through a very cool new feature: Multi-Channel Funnels.

A Look Back at Content Strategy in 2011

My, how content strategy evolved during the past 12 months. In 2010 we spent our time talking about what content strategy was, while in 2011 we spent our time putting content strategy into action and then we kicked the tires and tried to figure out what made it work well, and what makes it fail. While digging through the archives, we uncovered a few common themes for content strategy in 2011.

The New Google Analytics: Navigation & User Experience

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through the look and overall navigation of the new Google Analytics platform.

Content Strategy: 3 Predictions for 2012

I have been thinking about this column for weeks: what will be the big trends in 2012 in content, content strategy and content marketing? You know what?

My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.

I just have no idea. Do you?

Customer Experience: Great Web Brands

SurveyMonkey is a great web brand because it is both very reliable and extremely easy to use.

New Frontiers in Collaborative Experience Management

As the end of the year approaches, people the world over naturally start thinking on the year that has passed and the year ahead. These thoughts typically center on the big changes of the past year and how they might portend to the year ahead. CMSWire is no different, as the theme for December is diving deep on how collaboration, information and customer experience management will change in 2012. As usual for me, I have a little bit of a different take than the rest of the pundits and as I'm not afraid to go out on a limb, I'm gonna tackle all three at once!

Web Customer Experience Management: More Is Not Enough In 2012

2010 was the year that businesses were introduced to the idea of managing web experiences in the sense that they were encouraged to actually do something about it. 2011 has been the year that organizations tried to do that something -- with varying degrees of success.

E2.0: How to Increase Productivity in the Digital Workplace

When an employee is on a salary, managers don't care about their time. They think it is elastic. This is why intranets perform so poorly.

Connecting Content and Data to Achieve Data-Driven Marketing

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When you think of your website, do you see design or content? If you see content, chances are you want to get the right content to the right audience at the right time. In order to effectively achieve the holy grail of targeted content, you need to first identify what users want. In other words, you need data.

Customer Experience: The Customer is the Advertiser

The customer is the marketer; that's what social media is for. The customer is the advertiser; that's what Google is for.

Percussion, Elcom Offer Insights, Content Opportunities #gilbane

GilbaneConference.jpgWhile at Gilbane Boston 2011, we've met with vendors to get the inside scoop about their newest projects and greatest insights about the state of web content management. In a world of rapidly increasing data, customers demand more meaningful content, while companies demand better control over how they create, share and manage it all. So what do you do, and how do you manage it all? 

Context, Agile Infrastructures Key to Managing Mashups #gilbane

Context, Agile Infrastructures Key to Managing Mashups #gilbaneYour website is dead. But your content lives in other formats, across other devices. What is currently available is only the beginning -- the world is changing, and as a result the way we interact with information is changing. In the session, Managing New Kinds of Content Mash-ups, Stefan Schinkel of Hippo walked us through the endless possibilities that content engagement afford us.

Overview: The 'New' Google Analytics Platform

If you're currently using Google Analytics to track your website traffic, you may have noticed a New Version tab on the top of the platform. You've probably been intrigued enough to give it a click already, but if you haven't yet, go ahead! This is Google's new interface that has been in beta for the past year. They've officially announced that everyone will be switched over to the new version in January.

With this article, we'll go through a few key components related to the change. Future articles will explore in further depth each of the new features of Google Analytics.

CXM: A Day in the Life of a Web Novice Manager

"This website needs a total redesign," Bartholomew Daehria guffawed enthusiastically. "It needs to be much more interactive and visually attractive."

Content Strategy: 3 Ways to Integrate Your Social Media Strategy

The more you integrate your content strategy with other disciplines within digital strategy -- SEO, social media, usability and information architecture -- the more successful it will be.

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