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Content Strategy News & Analysis

Document Management: The Imminent Rise of Voice Content

Microsoft recently completed its $8.5 billion acquisition of Skype. Many have speculated on topics such as continued support for iOS and Android devices, or the potential for Skype integration to boost lagging sales of Microsoft smartphones. I'm wondering something quite different: Will voice content finally grow up and be counted among the other types of documents produced by Microsoft Office and managed by content management systems (CMS)?

WEM: Dodging Common Lead Generation Mistakes

These days, lead generation is more than just producing a list of names. It’s a delicate balance of art and science. With marketers juggling a wide range of responsibilities, who has time for trial and error? Set yourself up for success by avoiding these common lead generation pitfalls.

Inbound Writer's Search Intelligence Solution Gets Plugged into WordPress

InboundWriter_Logo.gifLast week we talked about InboundWriter’s social writing application and its impact on web content. This week, Inbound Writer gets plugged-in. The launch of a new WordPress plugin (made possible by with help from Eightfold Logic, an inbound marketing innovator) enables InboundWriter users to access real-time search intelligence within one of the most popular blogging software platforms.

How To: Conducting a Website Content Audit

To ensure that your website is working at top efficiency, and has content that engages visitors and converts them into paying customers, you’ll often need to conduct a website review. Learn the first step in this process, the website content audit.

Amazon Publishing to Launch Book Line, Cutting Off Publishers, Agents

Amazon Publishing to Launch Book Line, Cutting Off Publishers, AgentsAmazon is adopting a new business model, and it might hurt longtime relationships with publishers in the process. But will this be the future of publishing?

Content: The Fuel for Your E-Commerce Engine

To have a successful e-commerce site, content is critical. This content can take many forms including images, manuals, feature descriptions, recommendations and more. The key to successful commerce and accelerating purchase decisions is to understand the customer decision journey and target content to the user to help them navigate that journey as quickly as possible, with minimal distractions. By focusing on the customer journey, it will be easier to understand and prioritize the content requirements for your, or your partner’s, e-commerce site.

Content Strategy: Data is the New Content

It’s official. "Platform Fever" has past the niche strategy phase and is the new fashion rage. 

Customer Experience: Telling the Truth is Not a Marketing Sin

People are no longer so easily fooled by happy marketing and communication spin.

Customer Experience: Dig Deeper on the Wants and Needs of Your Customers and Consumers

In reading Customer Experience: Help People Do Things, Don't Keep Them on Webpages by Gerry McGovern, I was reminded how the overall UX community is singularly focused on this well reasoned, but incomplete idea. While the article, and much of the associated UX literature that pervades the content ecosphere, is applicable in task-oriented domains, it lacks broader applicability because it treats the web as one big shopping cart and ignores two big factors.

 

Can a Social Writing Application Optimize Web Content?

InboundWriter_Logo.gif When it comes to content strategy, we tend to focus more on the strategy and less on the content. And while the content strategy community doesn’t lack for advice about employing the right content in the right places, there aren’t many tools that can help model effective content based on keywords and content goals. Thanks to a handy tool called Inbound Writer, writing content that’s both targeted and strategic is now possible.

Customer Experience: From Selling Products to Delivering Services

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.

Content Strategy: 3 Game Changers in Content Creation

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Delicious Relaunched, Adds 'Stacks' Feature as Playlists for the Web

Delicious Relaunched, Adds 'Stacks' Feature as Playlists for the WebJust a few weeks after announcing their intent to revamp Delicious, AVOS investors Chad Hurley and Steve Chen have resurrected the social bookmarking site. Will Delicious rise up from the ashes and revitalize the social bookmarking scene?

Evri Launches Topic and Social Based News Reader for the iPad

logo_evri_2011.gifSocially-curated news reader apps are now becoming the choice method of accessing news content on tablets like the iPad. With magazine-like looks and touch-friendly interfaces, apps like Flipboard, Zite, Pulse and even the upcoming Google Propeller give a social aspect to reading news and interesting feature stories online. Joining the mix is Evri, a mobile app developer that will debut its iPad application today.

Customer Experience: The Optimism Bias, or Don't Believe Satisfaction Surveys

We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do.

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