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Content Strategy News & Analysis

Content: The Fuel for Your E-Commerce Engine

To have a successful e-commerce site, content is critical. This content can take many forms including images, manuals, feature descriptions, recommendations and more. The key to successful commerce and accelerating purchase decisions is to understand the customer decision journey and target content to the user to help them navigate that journey as quickly as possible, with minimal distractions. By focusing on the customer journey, it will be easier to understand and prioritize the content requirements for your, or your partner’s, e-commerce site.

Content Strategy: Data is the New Content

It’s official. "Platform Fever" has past the niche strategy phase and is the new fashion rage. 

Customer Experience: Telling the Truth is Not a Marketing Sin

People are no longer so easily fooled by happy marketing and communication spin.

Customer Experience: Dig Deeper on the Wants and Needs of Your Customers and Consumers

In reading Customer Experience: Help People Do Things, Don't Keep Them on Webpages by Gerry McGovern, I was reminded how the overall UX community is singularly focused on this well reasoned, but incomplete idea. While the article, and much of the associated UX literature that pervades the content ecosphere, is applicable in task-oriented domains, it lacks broader applicability because it treats the web as one big shopping cart and ignores two big factors.

 

Can a Social Writing Application Optimize Web Content?

InboundWriter_Logo.gif When it comes to content strategy, we tend to focus more on the strategy and less on the content. And while the content strategy community doesn’t lack for advice about employing the right content in the right places, there aren’t many tools that can help model effective content based on keywords and content goals. Thanks to a handy tool called Inbound Writer, writing content that’s both targeted and strategic is now possible.

Customer Experience: From Selling Products to Delivering Services

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.

Content Strategy: 3 Game Changers in Content Creation

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Delicious Relaunched, Adds 'Stacks' Feature as Playlists for the Web

Delicious Relaunched, Adds 'Stacks' Feature as Playlists for the WebJust a few weeks after announcing their intent to revamp Delicious, AVOS investors Chad Hurley and Steve Chen have resurrected the social bookmarking site. Will Delicious rise up from the ashes and revitalize the social bookmarking scene?

Evri Launches Topic and Social Based News Reader for the iPad

logo_evri_2011.gifSocially-curated news reader apps are now becoming the choice method of accessing news content on tablets like the iPad. With magazine-like looks and touch-friendly interfaces, apps like Flipboard, Zite, Pulse and even the upcoming Google Propeller give a social aspect to reading news and interesting feature stories online. Joining the mix is Evri, a mobile app developer that will debut its iPad application today.

Customer Experience: The Optimism Bias, or Don't Believe Satisfaction Surveys

We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do.

Web Engagement Management (WEM) Parental Advisory

There's a new acronym on the block: WEM! It's Web, it's Engagement and it's Management. It's new, it's sexy and everybody loves it. But before you join the enthusiastic crowd, I think some warnings are essential.

Customer Experience: Driving Relevancy - The Key is Getting Personal

For digital marketers, creating relevancy is crucial. There are too many channels and too much content that is blindly directed to the masses, and especially with the increased use of mobile phones and tablets, consumers are expecting a personal experience. While the concept of personal computing was somewhat personal, a mobile device is highly personal. Now more than ever, it is critically important for digital marketers to be able to give consumers the right information, in the right format, at the right time and most importantly -- on the device of choice.

Customer Experience: Top Tasks Management for UK Councils

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"

Social Media Marketing 101: Brand Management

As we enter the fourth week in our Social Media Marketing 101 series, we’ve already outlined a lot of the basic details necessary for developing an effective social media marketing strategy. Now that you know who you are, what you do and the right keywords to use to describe your brand/company/product, as well as the appropriate goals you hope to achieve with and for your customers, it’s time to figure out a way to manage it all.

Information Management: Findings from the Digital Records Forensics Project #SAA11

At the Society of American Archivists (SAA) Annual Meeting, one of the discussions focused on electronic discovery and the context of electronic records in the workplace.

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